Landing pages. These pages are among the most popular on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
Best Practices in Making the Best Landing Pages WordPress Lead Management System
Now we know what landing pages are for. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. We can still try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Expect the same browsing habits to your potential leads as you have.
So it is in your best interest to find ways to stop this. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Choose a good illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
In short, the image must represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. Think of it this way. The headline grabs attention, but the copy keeps it.
Make sure your copy is clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. Using “you” and “your” will help you in this instance
- The lead form should be visible from the first glance.
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Call to Action: Make it Clear
Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Show a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. However, getting data (i.e., name and email address) can be very difficult.
Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. You can offer them something related like a cheese cookbook or other relevant items.
Sooner or later, they will see the relevance and cave into your offer.
- Only ask what you need
It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. Things like name and email can be enough.
You want the most relevant data. You want to collect as many relevant data as possible on multiple audiences. For generating leads. Quality can be more important than quantity.
- All navigation removed
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your product and your whole message are at the front and center of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. This will increase your conversion rate.
- Make sure that your page is accessible on every device.
A responsive website means a website that adapts to whatever device is used to browse it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. Most of the time, how a product does depends on how accessible it is to search. One way to do this is to use SEO or search engine optimization.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
They mostly focus on helping small businesses grow by being their tech solution. Their website’s main selling point is its easy-to-use landing-page builder. Which can be used without coding required.
Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Leadpages is one of the most affordable landing page generator services. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages pride themselves on their customization. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. At every turn, there is a template available for you.
They even have landing page templates that can be used for various types of products and services. These include, but aren’t limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages has been in business for over a decade. It was established by Clay Collins and was based in Minneapolis Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Features
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature has become a standard for all services that styles themselves as landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. All pages created with this builder can be compatible with mobile devices. The page will look clean and tidy when viewed through a mobile device.
This responsiveness has its limitations. It is not possible to go deep into the design of a mobile website. They may have a preview of how it would look. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates
LeadPages’ page builders have relied heavily on templates. After all, it is where you begin creating your landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. You can then modify the text, images, and display order.
If the drag-and-drop builder already makes the process easy, the templates just make it even easier. Also, picking a good template can save you a lot of time if you are looking to create multiple
If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
This service seems to be necessary. Most Leadpages templates are a hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. WordPress Lead Management System
Widgets
The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.
The forms widget lets you integrate the information into your preferred email marketing and webinar services. After submitting the information, you can choose what happens to your leads. It is up to you whether you want them to stay on the same page or send them a file. WordPress Lead Management System
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even provide surprising sources of analytics.
The checkout widget is an important feature to remember. This widget allows you to collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Not all customers are eligible for checkouts.
A/B Testing and Analytics
Leadpages offers A/B testing to users on its higher plans. If you want to increase your conversion rates, A/B testing will be crucial. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.
This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. With it, you can see how effective one version is compared to the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. WordPress Lead Management System
You can integrate third party analytics into your Leadpages account to get more stats and numbers. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.
Leadbox (Popups)
Leadbox is Leadpages’ version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. You can even tell it to appear whenever the user intends to exit your page.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. Of course, this also requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Pop ups should be used in a balanced manner.
Alert Bars
The Leadpages system has a new feature called alert bars, or notification bars. This feature is only available in Leadpages.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. As such, it is another novel tool for generating leads. WordPress Lead Management System
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. They share some similarities. The environment in which they are used is what distinguishes them.
It acts as an invitation for Leadlinks. It will create an email for you and send it to your subscribers. Once they click the link, they are already signed up on the event. There is no sign-up required.
Leaddigits also work on the same principle. Leaddigits works on both mobile devices and text messages.
These two features can only be used in certain situations. These are good tools to have if you need a different way to reach your target audience.
Leadpages Prices
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. WordPress Lead Management System
Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo, paid annually) |
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Leadpages Pros and Cons
Pros
- An affordable price point
- Easy to use for starters
- You can quickly create landing pages with GIves
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans include unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- Nice selection of widgets for building your landing pages.
- Alert bars and pop ups make for novel ideas to convert and gather leads.
Cons
- Mobile version is not possible.
- Additional templates may be more expensive.
- Limited styling options
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- Standard plans do not offer A/B testing.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
Click funnels allow you to create a number of landing pages. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Brunson started the service to help him and his team create sales funnels. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.
Clickfunnels Features
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
However, to keep things fair, we should only focus on the landing page capabilities of the service. However, we may touch lightly on some of the more advanced features.
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels has a drag and drop landing page maker. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. WordPress Lead Management System
The Etison editor allows you to create pages for desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
The builder also allows you to set advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
That said, this drag and drop can be a bit limited at times. It is a simple price to pay for its simplicity.
Templates
Clickfunnels also has built in templates you can use to easily start making your funnels. These funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. There are templates for just about everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.
ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. WordPress Lead Management System
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
| Basic Plan (87 USD per month, payable annually) | Platinum Plan ($247.50 per month if billed annually) |
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Clickfunnels Cons and Pros
Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- Allows you to Share your funnel with other members
- Customizable and hip pages
- Has reliable analytics
- Split testing even in the basic plans
- One-click upsells
Cons
- Premium Plan too expensive
- The standard plan does not provide unlimited funnels, pages, and visitors
- Split testing is a basic capability
- The landing page builder can be a bit buggy sometimes. WordPress Lead Management System
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Leadpages versus Unbounce
Overview of Unbounce
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce came from a time when “landing page” was nothing but a buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.
Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was designed to make landing pages easy without requiring any technical knowledge. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder also allows you to use 100+ free templates. These templates can be a great place to start when you are creating your first landing page.
Their landing page builder is also very intuitive. The page builder is easy to use and doesn’t have any bugs. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and Edit Your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. WordPress Lead Management System
Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.
Popups and sticky bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Pop ups offer new ways to connect with people. Pop ups can provide valuable content that is not easily seen by others. It provides for an interesting content delivery to your chosen audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.
A/B Testing, Reports, and Analytics
It takes multiple tries before you can find the right landing page design that fits your website. As such, A/B Testing should always be a feature for good landing page builder services. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic text replacement
Remember Unbounce being super popular with PPC marketers? This is the reason why. This tool allows you to generate landing pages that are based on your audience’s search terms.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic WordPress Lead Management System
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Through machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
Each plan also has a set of common features:
- Classic and smart builder
- Unlimitless landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
| Launch ($72 per Month) | Optimize($108 per month) | Accelerate ($180 per month) |
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Unbounce Pros and Cons
Pros
- It is flexible and allows you to design your landing pages in a way that suits you best.
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- WordPress is easy to integrate
- All plans include automated A/B testing
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Templates that are professionally optimized allow for a simple start in creating pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is shaping up to be the next big thing when it comes to landing pages. WordPress Lead Management System
Cons
- Form Builder lacks some key functions
- Split testing can only be done for pages created within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors must be optimized.
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Leadpages versus Instapages
Instapages Overview
Instapage is one of the most popular and well-known landing pages on the market. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.
They have grown to be the best landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.
Instapage Features
Drag and Drop Builder
The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.
It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.
You can customize these templates
Instapage offers templates that you can also use. Like most templates, these can be used as starting blocks in creating your landing pages.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. These templates are modern and more contemporary than others.
Instablock
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. WordPress Lead Management System
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive Pages
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These are all generated from the moment each landing page is generated.
Surprise! These mobile landing pages can be customized. Though there is only limited customization (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. WordPress Lead Management System
Collaborative Tools
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. How comment mode works is basically, one team member cna comment suggestions to a landing page.
This is done with just a click on the specific offending part. Others can add to the conversation or offer suggestions. They can even tag members with the use of @mentions.
They can notify members if there have been any changes. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
Instapage Price
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. However, their 14-day free trial is available for those who are curious about how their service works.
Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan
| Business Plan ($199 monthly, payable annually) | Enterprise Plan (Custom Price Depending on choice of Services Taken) |
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Instapage Pros and Cons
Pros
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects WordPress Lead Management System
Cons
- Higher price makes it not available for most of the market
- Lacks a lot of widgets
- Only custom plans allow for A/B testing
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
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Leadpages Versus Competitor Verdict WordPress Lead Management System
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
Buggy ones will only lead to headaches over the long-term.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
It would be safe right now to say:
Leadpages is a great landing page solution for people looking for affordable options.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Honorable Mentions
Sumo(SumoMe)
Sumo (formerly called SumoMe) is less of a website. It is more like a toolkit. Honestly, Sumo functions nearer to a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. However, its features are still geared towards converting leads.
Its list builder is a key feature. Which basically converts one-time visitors into lifelong readers and customers. Basically, it functions as a mailing list gatherer.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let us clearly examine how ConvertKit focuses on landing pages.
It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
ConvertKit should be used only if you are primarily an email service provider