Landing pages. They are probably among the most visited types of websites on the internet. You might have visited as many as ten websites in a single internet session. If you are one who likes to click on ads, then you have probably visited more.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
Best Practices in Making the Best Landing Pages Wix Lead Generation Landing Page
We now know what landing pages do. Now we need to ponder how to make the best landing page. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. We can still try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Your potential leads should have the same browsing habits as you.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. Headlines are the best way to reach this in the fastest time.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Use a great illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
The image should represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.
- Make a great copy
Headlines are not enough to let people get on board your offer. It must be supported by compelling copy. This is how it should be viewed. While the headline gets the attention, the copy retains it.
Make sure your copy is clear and concise. Your copy should clearly communicate your message to your audience. Finally, a good and compelling copy speaks directly to your visitors. Using “you” and “your” will help you in this instance
- Make the lead form visible at first glance
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. Make the forms the central focus of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Call to Action: Make it Clear
Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Here, action verbs are your best friend.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Show a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. It can be difficult to get data (e.g., name and email addresses) however.
The best way to go about things is to offer or sell something that is relevant to what they are looking for. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.
Sooner or later, they will see the relevance and cave into your offer.
- Ask only what you really need
It is important to collect as much information as possible about your leads. However, asking too much can be very suspicious. In order to avoid this, ask only for the relevant information you need. You don’t need to give your email address or name.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quality can be more important than quantity.
- Remove all navigation
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.
- Make sure that your page is accessible on every device.
A responsive website means a website that adapts to whatever device is used to browse it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
If you want to reach as many possible audiences as possible, your page must be responsive. You don’t want your forms to fail just because your website can’t load it on mobile. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. You can sell more of your product if you master SEO.
- Remember to use a thank you page.
Once your leads have submitted a form, you can create a thank you page. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.
Landing pages generated by Leadpages are extremely versatile. They can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Leadpages is one of the most affordable landing page generator services. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages are also very proud of their customizability. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages have been doing what they do for more than a decade now. It was established by Clay Collins and was based in Minneapolis Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Features
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. After all, this is what people are looking for in a landing page builder. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This change makes it easier to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Their drag-and-drop builder also makes it responsive. All pages created with this builder can be compatible with mobile devices. The page will look clean and tidy when viewed through a mobile device.
However, there are limitations to this responsiveness. It is not possible to go deep into the design of a mobile website. The designers may have an idea of what it might look like. However, there is no way to edit it.
As such, if you want a more customized mobile website, you are out of luck.
This reengineering may still require a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.
Templates
LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. From there, you can change the text, which images to show, and how they are shown.
The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
This service seems to be necessary. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some templates may need some tweaking to be relevant to current trends and times. Wix Lead Generation Landing Page
Widgets
If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. You can also choose what happens to your leads after they submit the information. Whether you keep them on the current page or email them a file, it is up to you. Wix Lead Generation Landing Page
Another interesting widget is the social-like widget. It basically adds more engagement to your pages by allowing them to “like” your page just like in social media. It’s so interesting that pages can get a hip vibe from it. It can even provide surprising sources of analytics.
Lastly, the checkout widget is another important one to cover. This widget allows you to collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.
Not all customers are eligible for checkouts.
A/B Testing and Analytics
Leadpages offers A/B testing to users on its higher plans. If you want to increase your conversion rates, A/B testing will be crucial. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
A/B testing might help with that. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Analytics is another feature that can help you determine how your landing pages are performing. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Wix Lead Generation Landing Page
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox (Pop-ups)
Leadbox is Leadpages version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. To schedule when the pop-up appears, you can use a timer. It can be set to appear when the user exits your site.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
Alert Bars
The Leadpages system has a new feature called alert bars, or notification bars. So far, only Leadpages offers this feature.
For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. As such, it is another novel tool for generating leads. Wix Lead Generation Landing Page
Leadlinks and Leaddigits
Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. What differentiates the two is the environment at which they are used in.
It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. Once they click the link, they are already signed up on the event. No sign-ups required.
Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. These are good tools to have if you need a different way to reach your target audience.
Leadpages Prices
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages allows you to pay your plans in three payment options. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. Wix Lead Generation Landing Page
Lastly, you can choose between the three plans that Leadpages offers. The higher plan typically includes all of the features found in the previous plan plus some more.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo, paid annually) |
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Pros and cons of Leadpages
Pros
- An affordable price point
- Easy to use for starters
- GIves you to make landing pages in a short amount of time
- There are many templates (that you can sort).
- Solid integration options
- All plans provide unlimited traffic.
- Built-in and accessible analytics
- Two-step easy opt-in process
- A great selection of widgets to help you build your landing pages
- Alert bars and pop ups make for novel ideas to convert and gather leads.
Cons
- Mobile version is not possible.
- Additional templates may be more expensive.
- There are very few styling options.
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- Standard plans do not offer A/B testing.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. He was an expert in email marketing and the invention of Clickfunnels was no surprise.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
However, to keep things fair, we should only focus on the landing page capabilities of the service. We may however touch lightly on some of its more sophisticated features
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is called the Etison Editor. Wix Lead Generation Landing Page
The Etison editor allows you to create pages for desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. If that’s not enough, you can even add Video overlays.
The builder also allows you to set advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
That said, this drag and drop can be a bit limited at times. It’s a small price to pay for its simplicity.
Templates
Clickfunnels has templates that you can use to quickly create your funnels. These funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Analytics and Split Testing
ClickFunnels offers split testing, which allows you to compare which page converts better. Split testing is easy if you only have one page.
You can then click the “Create Variation” button to generate a new version that you can modify. You can then see the differences between the pages.
ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Wix Lead Generation Landing Page
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.
| Basic Plan ($87 per month billed annually) | Platinum Plan ($247.50 per month if billed annually) |
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Clickfunnels Cons and Pros
Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- Allows you to Share your funnel with other members
- Hip pages that can be customized and made to order
- Are you able to provide reliable analytics
- Split testing even in the basic plans
- One-click upsells
Cons
- Premium Plan too expensive
- The standard plan does not provide unlimited funnels, pages, and visitors
- Split testing capabilities are just basic
- Sometimes the landing page builder can be somewhat buggy. Wix Lead Generation Landing Page
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Leadpages versus Unbounce
Unbounce Overview
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce came from a time when “landing page” was nothing but a buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce offers a drag-and-drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.
Their landing page builder is also very intuitive. It is not very buggy and you can control almost all elements in the page. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and edit your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Wix Lead Generation Landing Page
Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. This feature lets you use your existing landing page as a template.
Popups and sticky bars
Unbounce added sticky bar and popup features to help increase conversions.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.
A/B Testing, Reports, and Analytics
You may need to try many different designs before you find the perfect landing page design for your website. As such, A/B Testing should always be a feature for good landing page builder services. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
You can even use their A/B testing for sticky bars and pop-ups. WIth this, you can make sure which conversion tools are the best fit for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic Text Replacement
Unbounce is a popular choice for PPC marketers. This is the reason why. This tool allows you to generate landing pages that are based on your audience’s search terms.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
Unbounce even makes it very easy to use. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic Wix Lead Generation Landing Page
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Their Smart Traffic is a testament to these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
Each plan also has a set of common features:
- Smart and classic builder
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce apps
| Launch ($72 per month) | Optimize($108 per month) | Accelerate ($180 per Month) |
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Unbounce Pros and Cons
Pros
- It is flexible and allows you to design your landing pages in a way that suits you best.
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- WordPress is easy to integrate
- Automated A/B Testing in all plans
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Templates that are professionally optimized allow for a simple start in creating pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. Wix Lead Generation Landing Page
Cons
- Some key functions are missing from Form Builder
- Split testing is only for pages made within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. There are a limit to the number of pages you can publish.
- Mobile editors must be optimized.
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Leadpages versus Instapages
Instapages Overview
Instapage is one of the most popular and well-known landing pages on the market. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. As such most of their updates are going into that direction.
They have grown to be the best landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. Their plans are therefore geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It is very easy to pick up and anybody can start making a landing page.
It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. Even landing pages with no sense can be created.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.
You can customize these templates
Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. They are more modern looking than most.
Instablock
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Wix Lead Generation Landing Page
Instablock templates are available if you need to get an idea of how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive Pages
Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.
Surprise! These mobile landing pages can be customized. Though there is only limited customization (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
This tool allows users to see whether their call to action placement is efficient. Wix Lead Generation Landing Page
Collaborative Tools
This is another feature that was clearly put with Instapage’s core customer base in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. Comment mode is basically a team member who can comment on a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
They can notify members if there have been any changes. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage price
We already discussed that Instapage’s main market are bigger businesses and enterprises. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Instapage currently offers two plans. The Business Plan and the Customizable enterprise plan
| Business Plan ($199 per month paid annually) | Enterprise Plan (Custom Price Depending on choice of Services Taken) |
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Instapage Pros & Cons
Pros
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- There are many professional landing page templates available.
- Publishing options that are good
- Integrates with many internet marketing tools and services
- Built in heat mapping is one of the strongest analytical tool available
- Teams can collaborate on landing pages using collaboration tools
- Online documentation exists to help for more confusing aspects Wix Lead Generation Landing Page
Cons
- It is not affordable for the majority of the market because it has a higher price
- We lack a lot of widgets
- Only custom plans allow for A/B testing
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
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Leadpages Versus Competitor Verdict Wix Lead Generation Landing Page
Leadpages is a leader in creating landing pages. Its price and ease-of-use are the main reasons for this success. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
Buggy ones will only lead to headaches over the long-term.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
It would be safe right now to say:
Leadpages is an affordable landing page solution that people love.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Honorable Mentions
Sumo(SumoMe)
Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. However, its features are still geared towards converting leads.
One feature to note is its list builder. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is both an email service provider and a landing site builder. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let us clearly examine how ConvertKit focuses on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
ConvertKit should be used only if you are primarily an email service provider