While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
It’s no surprise that online marketers and retailers have started selling their services via the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.
But, this mass exodus from advertising has a downside. One, competition has become extremely stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
It is now much easier to acquire these leads and convert them into customers.
This is why Landing Pages have become crucial tools in the Internet’s ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Wix App Script Popup Leadpages
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.
As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.
A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
Overall, there are types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. These landing pages are often used by B2B companies.
Clickthrough Landing pages are focused more on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This could be the product checkout page or the page where you can upsell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This can sometimes be frustrating and take a lot of effort.
Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. These page builders all share a common feature: the ability to create landing pages without the need for coding.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Leadpages is one of the many landing page services and websites. Leadpages is among the more famous names.
It is focused on creating landing pages and pop-ups to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.
There are two things that LeadPages sells to prospective users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.
These industries include but aren’t limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. You can save any time by helping us.
Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. He sold the company only at the start of the new decade.
Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.
Leadpages Overview 2 – What Can It Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.
- With a template marketplace, you get 130+ templates for free.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Many marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.
- Integrations with websites
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B Testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailed analytics
Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.
Aside from the landing page builder feature. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.
- Leadboxes
Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can be used to help in boosting your conversions.
- Leadlinks
This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.
- Leaddigits
This allows your leads to opt-in to your products via their mobile phones or automated text messages.
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Leadpages Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.
The process starts with using a template, which there are 130+ free ones the service provides. You can also choose from their huge selection of paid templates.
Some templates are not always easy to use. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. Furthermore, it is entirely code free. It does have some limitations that can sometimes be frustrating. Wix App Script Popup Leadpages
You can see a preview of what your page will look like at the right side of your screen. The left sidebar allows you to access some settings. These settings include:
- Widgets
- Page layout
- Styles for pages
- Tracking page
Let’s take a closer look at widgets within these four options.
Widgets
Your page’s main building blocks are widgets. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
You can include a button to your Call to Action if you have created a Call to Action. You will need the button widget when you have a button.
The button widget allows you to:
- You can customize your button. This includes the font and size of your button, as well buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.
The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Wix App Script Popup Leadpages
We can also look at the Forms Widget.
We will be using many forms when working with landing pages. It is the forms widget we will use for Leadpages. It even gives you a lot of control. Using the forms widget allows you to:
- Integrate with email marketing or webinar services
- Add new fields to the form
- After a user clicks submit, choose what you want to do.
The last option gives you further selections into what to do. For this, you have the option to:
- Keep the user on the same page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.
Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive Previews
Mobile traffic is gradually catching up to desktop traffic, it is obvious. Your website and landing page should be compatible with any device, mobile or desktop.
Leadpages ensures that your designs are responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages even allows you to preview how it looks. Wix App Script Popup Leadpages
This preview is for Leadpages only. Mobile-friendly pages cannot be edited. As such, you can’t really do anything fancy with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Publishing
After you have finished designing your landing pages, you can simply publish them. Leadpages offers you multiple ways to publish your landing page.
- Publishing via Leadpages
- You can publish through your domain that is connected to Leadpages
- WordPress Plugin – Publishing
- Publishing as an HTML Wix App Script Popup Leadpages
The easiest way to publish your landing page is to publish it using Leadpages’ domain. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.
However some people think that not using your own domain looks unprofessional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.
Keep in mind that you will need a domain name and a web host in order to publish your HTML page.
Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
For their A/B Split testing, Leadpages gives you a bit of control. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.
To control how much each variant gets, you can also choose traffic distributions. Wix App Script Popup Leadpages
Analytics
A/B Split testing can only get you so far in analyzing your landing page performance. Leadpages offers its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
After you have created your pop-up you can decide how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- As plain text
- Click the button to see more
- As image links
- As a time-locked, time-scheduled event.
- As exit intent popup Wix App Script Popup Leadpages
These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.
Alert bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. This tool is another one that has just been rolled out.
These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:
- Driving signups (for an event or a webinar)
- Promoting offers
- Expanding your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Even analytics can work on how well the site is performing.
Leadlinks
Leadlinks is another feature offered by Leadpages, but this one is smaller and might not be used as much.
Leadlinks can be used to send an invitation to your subscribers instantly. You can send your subscribers a link as an invitation to an event that you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This is highly effective whenever you email blast for an event you want to send your current members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Wix App Script Popup Leadpages
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. It is now possible to convert via text messages or mobile devices.
It could be a niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.
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Leadpages Price Point
Among all landing page creators, Leadpages is among the most affordable. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. Each option can reduce the price significantly.
Leadpages offers three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited pages | All Standard Features | All Pro and Standard Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Free Sub Accounts |
| Unlimited Pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Hosting is free | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Free Mobile-Responsive Templates | ||
| 40+ Standard integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- The Competition is more affordable than ours.
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- Easy to find templates through filters
- Allows you to sort templates by highest conversion rate Wix App Script Popup Leadpages
- Solid integration options
- All plans include unlimited traffic.
- Built-in analytics
- Two-step easy opt-ins
- Good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Costs extra to upload some custom templates
- Limited styling Options
- Builders can be more complicated than the competitors and may not be as flexible.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
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Leadpages Final Thoughts
On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
This is the problem. These ideas can only be described as good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. It even includes 200+ free templates. These are all welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Wix App Script Popup Leadpages
The online sales and payment features are also only available to Pro plans. Advanced integration is available only to advanced plans. If you find one of your favorite services in this category, you will have to purchase that plan.
These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.
All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.
Leadpages: Frequently Asked Questions Wix App Script Popup Leadpages
What makes Leadpages Unique from other landing page creators?
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
How do Leadpages work?
Leadpages is a landing page builder that aims to generate leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.
Does Leadpages offer a free trial?
Leadpages offers a free 14-day trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How can I integrate Leadpages into my email marketing tool?
Leadpages can integrate with many email marketing tools.
It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. To complete the process, click on this link