It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
But, this mass exodus from advertising has a downside. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
It is now much easier to acquire these leads and convert them into customers.
Landing Pages are a crucial tool in the Internet ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Which Is Better Getresponse vs Leadpages
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.
You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.
You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.
As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. It is the very reason landing pages exist.
A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
There are many types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.
Like everything else on the internet, Landing Pages have undergone many changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This can sometimes be frustrating and take a lot of effort.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.
As such, these websites and/or services allow users to create many landing pages with their own hands. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Leadpages is one of the many landing page services and websites. Leadpages is among the more famous names.
It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
There are two things that LeadPages sells to prospective users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. This is much faster than making phone calls. For any excess time, you can help us.
Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.
Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2: What can it Do?
As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was added in 2016 as an option to the standard editor.
- 130+ free templates along with a template marketplace.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Many marketing integrations
You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. It is entirely optional, and you can still use your own domain name.
- Integrations with websites
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailled analytics
Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.
Other than the landing page builder, there are other features. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.
- Leadlinks
This one-click sign up is for existing subscribers. Send them a link, and they will be signed up for a webinar.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.
You start by creating a template. There are more than 130 templates available. You can also choose from their huge selection of paid templates.
That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Which Is Better Getresponse vs Leadpages
On the right side of your screen, you can see a preview for how your page will look. The left sidebar allows you to access some settings. These settings include:
- Widgets
- Page layout
- Styles for pages
- Page tracking
Within these four options, let’s examine widgets a bit closer..
Widgets
Your page’s main building blocks are widgets. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.
The button widget allows you to:
- Customize your button. This includes font and font size, as well as buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.
The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Which Is Better Getresponse vs Leadpages
We can also look at the Forms Widget.
Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. It even gives you a lot of control. Using the forms widget allows you to:
- Integrate with webinar or email marketing services
- Add new fields to the form
- Choose what to do after a user clicks submit.
The last option gives you further selections into what to do. For this, you have the option to:
- Keep the user on the same page
- Send them to another page like a thank you page or a confirmation page
- Send them a file. This is another easy way to create lead magnets.
The last widget we should take a look at is the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.
Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.
Responsive Previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.
Leadpages ensures that your designs are responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Which Is Better Getresponse vs Leadpages
This preview is for Leadpages only. Mobile-friendly pages cannot be edited. You can’t do much with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Publishing
After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Which Is Better Getresponse vs Leadpages
The easiest way to publish your landing page is to publish it using Leadpages’ domain. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.
However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. The process of uploading will depend on your website.
Keep in mind that you will need a domain name and a web host in order to publish your HTML page.
Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. This is the most straightforward option, aside from publishing it through Leadpages.
Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
To control how much each variant gets, you can also choose traffic distributions. Which Is Better Getresponse vs Leadpages
Analytics
A/B Split testing can only get you so far in analyzing your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. Some of them include:
- Plain text
- As button links
- As image links
- As a time-locked and time-scheduled event.
- As exit intent popup Which Is Better Getresponse vs Leadpages
These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.
Alert Bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. This tool is another one that has just been rolled out.
These alert bars communicate your message to site visitors without being distracting. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:
- Driving signups (for an event or a webinar)
- Promoting offers
- Growing your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This is highly effective whenever you email blast for an event you want to send your current members.
Leadlinks is a great tool for converting leads, despite its low usage numbers. Which Is Better Getresponse vs Leadpages
Leaddigits
Leaddigits is another tool by Leadpages that grants easier conversion. This time it is through mobile devices or text messages.
It could be a niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. However, each option can lower the price point significantly.
Leadpages also offers you three plans. The features included in these plans can vary. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo – paid annually) |
| Unlimited pages | All Standard Features | All Pro and Standard Features |
| Unlimited Traffic | Online sales and payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Free Sub Accounts |
| Unlimited pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Hosting is free | Special Discounts with Par | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Free Mobile-Responsive Templates | ||
| 40+ Standard Integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros and Cons
Pros
- The Competition is more affordable than ours.
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- It is easy to locate templates using filters.
- Allows you to sort templates by highest conversion rate Which Is Better Getresponse vs Leadpages
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in
- Easy two-step opt-ins
- Good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
- Costs extra to upload some custom templates
- There are limited styling options.
- Builder can be clunky and not as flexible as the competitors.
- Aside from being clunky, the builder can be a bit buggy
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
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Leadpages Final Thoughts
Leadpages looks great on paper. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. Drag-and-drop builders make it easy to create a landing page that is creative.
This is the problem. These ideas can only be described as good on paper. To start with, Leadpages has a very buggy and clunky builder. Customers might feel the opposite of satisfaction: frustration.
Then there is a pricing issue. Let’s start with the positive side. It is less expensive than its competition. It offers unlimited pages, traffic, and leads. You even get 200+ templates for free. Of course, these are all very welcome features.
Some of the most important and crucial features are only available in more advanced plans.
The most critical of all of these features is the A/B split testing. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Which Is Better Getresponse vs Leadpages
The online sales and payment features are also only available to Pro plans. Advanced integration is available only to advanced plans. In case one of your preferred services is found in this category, then you have no choice but to get that plan.
These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.
Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages Frequently Asked Questions Which Is Better Getresponse vs Leadpages
What sets Leadpages apart from other landing page creators.
The best thing about Leadpages is its ability to create pop-ups or alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
What is Leadpages?
Leadpages is a landing-page builder that generates leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.
Does Leadpages offer a free trial?
Yes, Leadpages offers a 14-day free trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How can I integrate Leadpages into my email marketing tool?
Leadpages integrates with many email marketing tools.
The way to integrate them would depend on the email service. Check lead pages or the tool’s web page to look for instructions.
Can I cancel my Leadpages account? What can I do?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. To complete the process, click on this link