Landing pages. They are probably among the most visited types of websites on the internet. During the course of an internet session, you might have visited ten or fifty. You might have visited more if you like to click on ads.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
Best Practices in Making the Best Landing Pages What Does Designer Workflow Mean
We now know what landing pages do. We now need to think about how to create the best landing pages. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. We can still try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Your potential leads should have the same browsing habits as you.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. This is best done quickly with headlines.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Use a great illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Make a great copy
Headlines are not enough to let people get on board your offer. A compelling copy must support it. This is how it should be viewed. While the headline gets the attention, the copy retains it.
Make sure your copy is clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.
- The lead form should be visible from the first glance.
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time when everything is against us. Make the forms the central focus of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Get involved
Without a call-to-action, a landingpage isn’t a landingpage. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?
The call to action, or “CTA,” is the most important part of the landing page. Without it, you have a useless landing page. To avoid confusion, your CTAs should not be difficult to follow. Here, action verbs are your best friend.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Display a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. However, getting data (i.e., name and email address) can be very difficult.
The best way to go about things is to offer or sell something that is relevant to what they are looking for. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.
They will eventually see the value and accept your offer.
- Only ask what you need
You want to gather as much information about your leads as possible. However, asking too much can be very suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.
Remember, you want to get only the most relevant data. You want to collect as many relevant data as possible on multiple audiences. For generating leads. Quantity can be better than quality.
- Remove all navigation
Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your product and your whole message are at the front and center of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.
- Make sure that your page is accessible on every device.
A responsive website is one that adjusts to the device being used to view it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
Your page must be mobile-friendly if you want to reach as many people as possible. You don’t want your forms to fail just because your website can’t load it on mobile. This would be an embarrassing situation.
- Optimize for Search
Your page should be searchable. Most of the time, how a product does depends on how accessible it is to search. One way to do this is to use SEO or search engine optimization.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. Master SEO, and you can find yourself selling more of your product.
- Make sure to include a thank-you page.
Once your leads have submitted a form, you can create a thank you page. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. You can also use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
You can also use it to express your gratitude and promote your products. This might go a long way for promotion.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
Their tech solutions are primarily focused on small businesses. Their website’s main selling point is its easy-to-use landing-page builder. Which can be used without coding required.
Leadpages generated landing pages are very versatile. They can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages are also very proud of their customizability. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages has been in business for over a decade. It was established by Clay Collins and was based in Minneapolis Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Features
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. When seen through a mobile device, the page will look spick and clean.
This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. The designers may have an idea of what it might look like. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates
Templates have been the backbone of LeadPages’ page builder. After all, it is where you begin creating your landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. You can then modify the text, images, and display order.
If the drag-and-drop builder already makes the process easy, the templates just make it even easier. Also, picking a good template can save you a lot of time if you are looking to create multiple
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. These templates can be paid separately, regardless if you have a plan.
This service seems to be necessary. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. What Does Designer Workflow Mean
Widgets
If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. It is up to you whether you want them to stay on the same page or send them a file. What Does Designer Workflow Mean
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It’s so interesting that pages can get a hip vibe from it. It can even provide surprising sources of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Note: Checkouts are available to Pro and Advanced Customers only.
A/B Testing and Analytics
On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.
This might be possible with A/B testing. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. What Does Designer Workflow Mean
You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox (Popups)
Leadbox is Leadpages’ version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.
The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.
The Leadbox offers many more ways to increase your conversions. This requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
Alert Bars
Alert bars or notification bars is a novel feature in the Leadpages system. This feature is only available in Leadpages.
For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. It is a novel tool to generate leads. What Does Designer Workflow Mean
Leadlinks and Leaddigits
Leadlinks, and Leaddigits, are new additions to Leadpages. They share some similarities. What differentiates the two is the environment at which they are used in.
It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. No sign-ups required.
Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages Price
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. Paying for more upfront will save you more money in the long run. What Does Designer Workflow Mean
You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo – paid annually) |
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Pros and cons of Leadpages
Pros
- An affordable price point
- For beginners, it is simple to use
- GIves you to make landing pages in a short amount of time
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans include unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- A great selection of widgets to help you build your landing pages
- Alert bars and pop ups make for novel ideas to convert and gather leads.
Cons
- Mobile version is not possible.
- Extra templates can cost extra
- There are very few styling options.
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- Standard plans do not offer A/B testing.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.
In terms of landing pages, click funnels allows you to make a series of them. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. He was an expert in email marketing and the invention of Clickfunnels was no surprise.
Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.
To keep things fair, however, we will only be focusing on the landing page capabilities. We may however touch lightly on some of its more sophisticated features
So how is Clickfunnels as a landing page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is known as the Etison editor. What Does Designer Workflow Mean
The Etison editor allows you to create pages for desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.
Templates
Clickfunnels also has built in templates you can use to easily start making your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. From there, you can see how different the two pages can be.
ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. What Does Designer Workflow Mean
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. You will be amazed at all the features that come with this $87 plan.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
| Basic Plan (87 USD per month, payable annually) | Platinum Plan ($247.50 per Month if you bill annually) |
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Clickfunnels Cons and Pros
Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- You can share your funnel with other members
- Hip pages that can be customized and made to order
- Are you able to provide reliable analytics
- Split testing is possible even with the most basic plans
- One-click upsells
Cons
- Premium Plan is too steep of a price
- The standard plan does not provide unlimited funnels, pages, and visitors
- Split testing is a basic capability
- Sometimes the landing page builder can be somewhat buggy. What Does Designer Workflow Mean
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Leadpages versus Unbounce
Overview of Unbounce
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
Unbounce’s main objective is to make marketing more effective. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce came from a time when “landing page” was nothing but a buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.
The landing page builder of their site is very user-friendly. The page builder is easy to use and doesn’t have any bugs. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and Edit Your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. What Does Designer Workflow Mean
Unbounce gives you the ability to clone and edit your own landing page. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.
Popups and sticky bars
Unbounce added sticky bar and popup features to help increase conversions.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Pop ups offer new ways to connect with people. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.
Analytics, Reports, A/B Testing
You may need to try many different designs before you find the perfect landing page design for your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.
Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic text replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool will allow you to create landing pages based on the search terms of your audience.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic What Does Designer Workflow Mean
Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Smart Traffic is an example of these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
Unbounce Price
Unbounce offers three plans that customers can choose from to use their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
All plans also have a common features available to them:
- Smart and classic builder
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce Apps
| Launch ($72 per month) | Optimize($108 per month) | Accelerate ($180 per Month) |
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Pros and cons of Unbounce
Pros
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- Easy to Integrate using WordPress
- All plans include automated A/B testing
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Templates that are professionally optimized allow for a simple start in creating pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. What Does Designer Workflow Mean
Cons
- Some key functions are missing from Form Builder
- Split testing is only for pages made within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- No unlimited option for publishing pages. There are a limit to the number of pages you can publish.
- Mobile editors need to be optimized.
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Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. As such most of their updates are going into that direction.
They have grown to be the best landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It is very easy to pick up and anybody can start making a landing page.
You even have complete freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. Even landing pages with no sense can be created.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.
Customizable Templates
Instapage offers templates that you can also use. Like most templates, these can be used as starting blocks in creating your landing pages.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. These templates are modern and more contemporary than others.
Instablock
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. What Does Designer Workflow Mean
There are even instablock templates if you want to have an idea how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive Pages
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These are all generated from the moment each landing page is generated.
Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. What Does Designer Workflow Mean
Collaborative Tools
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. How comment mode works is basically, one team member cna comment suggestions to a landing page.
It takes only a click to remove the offending portion. Other team members can also pile on the commons or respond with suggestions. You can tag other members using @mentions.
They can notify members if there have been any changes. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
Instapage price
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan
| Business Plan ($199 per month paid annually) | Enterprise Plan (Custom price based on the services selected) |
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Instapage Pros and Cons
Pros
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Good publishing options
- Integrates with most internet marketing services and tools
- Built in heat mapping is one of the strongest analytical tool available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects What Does Designer Workflow Mean
Cons
- Higher price makes it not available for most of the market
- We lack a lot of widgets
- A/B testing found only in custom plan
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
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Leadpages Versus Competitor Verdict What Does Designer Workflow Mean
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
Buggy ones will only lead to headaches over the long-term.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.
It would be safe right now to say:
Leadpages is an affordable landing page solution that people love.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Honorable Mentions
Sumo(SumoMe)
Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. Its features are still designed to convert leads.
One feature to note is its list builder. Which basically converts one-time visitors into lifelong readers and customers. Basically, it functions as a mailing list gatherer.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is both an email service provider and a landing site builder. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let us clearly examine how ConvertKit focuses on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
You should only use ConvertKit if your focus is more of an email service provider