It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.
However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.
Acquiring these leads and converting them into new customers has now become an entirely different playing field.
Landing Pages are a crucial tool in the Internet ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.
Landing Pages Web To Lead Form
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Because these pages are where visitors to your website “land”, they get their name. More often than not, a landing page is usually connected to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
Overall, you can simplify the landing page as a more lean and focused web page. Web pages encourage exploration but lead pages are focused on lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.
A call to action is a brief phrase that encourages your visitors to take the desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. A common feature that is shared among these page builders is the ability to create a landing page without a code.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What is it About?
Leadpages is one of the many landing page services and websites. Leadpages is among the more famous names.
It is focused on creating landing pages and pop-ups to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.
For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. For lead pages, it takes about five minutes to create a traditional-looking landing page. This is much faster than making phone calls. For any excess time, you can help us.
Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2 – What Can It Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
However, what about other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was introduced in 2016 as an alternative to their standard editor.
- With a template marketplace, you get 130+ templates for free.
If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Lots of marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.
- Website integrations
Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailed analytics
Without proper analysis, your landing pages would not be performing well. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.
Aside from the landing page builder feature. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.
- Leadlinks
This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.
- Leaddigits
This allows your leads to opt-in to your products via their mobile phones or automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Web To Lead Form
You can see a preview of what your page will look like at the right side of your screen. The left sidebar allows you to access some settings. Which include:
- Widgets
- Page layout
- Page styles
- Tracking page
Within these four options, let’s examine widgets a bit closer..
Widgets
Your page’s main building blocks are widgets. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
You can use the button widget to:
- You can customize your button. This includes font and font size, as well as buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. Leadpages allows you to link to another landing page.
The 2nd option allows you to use a two-step opt-in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This provides for a much better approach rather than displaying details on different pages. Web To Lead Form
We can also look at the Forms Widget.
We will be using many forms when working with landing pages. It is the forms widget we will use for Leadpages. You have a lot more control. Using the forms widget allows you to:
- Integrate with email marketing or webinar services
- Add new form fields
- After a user clicks submit, choose what you want to do.
You have more options when it comes to what you should do. You have the choice to:
- Keep the user on the current page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.
Leadpages ensures that your designs are responsive. All pages can be viewed on mobile devices with their own design. Leadpages allows you to see how your pages will look on a mobile device. Web To Lead Form
However, for Leadpages’ case, this is only a preview. You cannot edit how your page will look on mobile. As such, you can’t really do anything fancy with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Publishing
Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.
- Publishing via Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Web To Lead Form
Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.
However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. You even have the option to enable SEO if you want to.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
To control how much each variant gets, you can also choose traffic distributions. Web To Lead Form
Analytics
A/B Split testing is only one way to analyze your landing page performance. Leadpages offers its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- Plain text
- As button links
- Image links
- As a time-locked and time-scheduled event.
- As exit intent popup Web To Lead Form
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. This tool is another one that has just been rolled out.
These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:
- Driving signups (for an event or a webinar)
- Promoting offers
- Expanding your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This works well when you need to send an email blast about an event to your existing members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Web To Lead Form
Leaddigits
Leaddigits is another tool by Leadpages that grants easier conversion. This time it is through mobile devices or text messages.
It could be a niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. Each option can reduce the price significantly.
Leadpages also offers you three plans. The features included in these plans can vary. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited Pages | All Standard Features | All Standard and Pro Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Free Sub Accounts |
| Unlimited Pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt-in Text Campaigns | 1-on-1 Quick Start Call |
| Free Hosting | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- More Affordable than the Competition
- It is easy to use, especially for beginners.
- Allows you to create landing pages quickly
- Easy to find templates through filters
- This allows you to sort templates according to highest conversion rate. Web To Lead Form
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in
- Two-step easy opt-ins
- Good selection of widgets
- You can make your site more interesting and useful by using alert bars and pop-ups.
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Uploading custom templates can be more expensive.
- Limited styling Options
- Builders can be more complicated than the competitors and may not be as flexible.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
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Leadpages Last Thoughts
On paper, Leadpages is a good idea. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. Drag-and-drop builders make it easy to create a landing page that is creative.
This is the problem. These ideas can only be described as good on paper. To start with, Leadpages has a very buggy and clunky builder. Customers might feel the opposite of satisfaction: frustration.
Then there is a pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. It even includes 200+ free templates. These are all welcome features.
Some of the most important and crucial features are only available in more advanced plans.
A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Web To Lead Form
Other things to note that are only available in the Pro plan are the online sales and payments features. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.
All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.
Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages: Frequently Asked Questions Web To Lead Form
What makes Leadpages Unique from other landing page creators?
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
What is Leadpages?
Leadpages is a landing page builder that aims to generate leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.
Does Leadpages offer a free trial?
Yes, Leadpages offers a 14-day free trial.
Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.
How do I integrate Leadpages with my email marketing tool?
Leadpages integrates with many email marketing tools.
The way to integrate them would depend on the email service. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
This can be done by visiting the billing link in your account page. There you will see a canceled subscription. Click on this to finish the process.