While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
It’s no surprise that online marketers and retailers have started selling their services via the internet. It is also much cheaper. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.
It is now much easier to acquire these leads and convert them into customers.
Landing Pages are a crucial tool in the Internet ecosystem.
Laurie Wang has a YouTube video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Using Leadpages For Amazon Sales
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Because these pages are where visitors to your website “land”, they get their name. More often than not, a landing page is usually connected to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.
As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.
A call to action is a brief phrase that encourages your visitors to take the desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
Overall, there are types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. This will help you decide what type of landing page to create.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This could be the product checkout page or the page where you can upsell the advertised product.
Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Leadpages is one of the many landing page services and websites. Leadpages is among the more famous names.
It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
LeadPages offers two things to potential users. It is the number of templates they offer and its ease of use.
For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. You can save any time by helping us.
Leadpages is one of the oldest internet services. It was established in 2010 by Clay Collins. During that time, the company was based in Minneapolis in the United States. He sold the company only at the start of the new decade.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.
Leadpages Overview 2 – What Can It Do?
Leadpages would not be a good service if it didn’t have tools to create leads. It is expected that Leadpages would have a landing-page builder.
But what about the other features? What makes Leadpages different from other websites? Here is a brief overview of what it can do. We shall dive deeper into them later in the review.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was introduced in 2016 as an alternative to their standard editor.
- 130+ free templates along with a template marketplace.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Many marketing integrations
You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.
- Integrations with websites
Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages is able to connect with WordPress via a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B Testing
A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailed analytics
Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.
Other than the landing page builder, there are other features. Leadpages has its own branding features. These are the features that make LeadPages different from other landing page services.
- Leadboxes
Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can be used to help in boosting your conversions.
- Leadlinks
This is a one click sign up for offers geared towards existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
You start by creating a template. There are more than 130 templates available. You can also choose from their huge selection of paid templates.
That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
It wouldn’t be the end of your world if there isn’t a template that meets your needs.
Drag and drop builders can be used to create a template or build one from scratch. This drag and drop builder is pretty intuitive. Furthermore, it is entirely code free. It does have some limitations that can sometimes be frustrating. Using Leadpages For Amazon Sales
You can see a preview of what your page will look like at the right side of your screen. You can access certain settings from the left sidebar. Which include:
- Widgets
- Page layout
- Page styles
- Tracking page
Let’s take a closer look at widgets within these four options.
Widgets
Widgets are the main building blocks of your page. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
You can use the button widget to:
- You can customize your button. This includes the font and size of your button, as well buttons and text colors.
- To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.
You can use the second option to offer a two-step opt in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This provides for a much better approach rather than displaying details on different pages. Using Leadpages For Amazon Sales
Another widget we can look at is the Forms Widget.
Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. It even gives you a lot of control. Using the forms widget allows you to:
- Integrate with webinar or email marketing services
- Add new form fields
- Choose what to do after a user clicks submit.
The last option gives you further selections into what to do. For this, you have the option to:
- Keep the user on the same page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. This widget is relatively new in Leadpages.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive previews
Mobile traffic is gradually catching up to desktop traffic, it is obvious. Your website and landing page should be compatible with any device, mobile or desktop.
With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Using Leadpages For Amazon Sales
However, for Leadpages’ case, this is only a preview. Mobile-friendly pages cannot be edited. As such, you can’t really do anything fancy with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Publishing
Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Using Leadpages For Amazon Sales
The easiest way to publish your landing page is to publish it using Leadpages’ domain. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.
Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
However, all pages published through this method are still hosted on Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. The process of uploading will depend on your website.
Keep in mind that you will need a domain name and a web host in order to publish your HTML page.
Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.
You can even choose traffic distributions to control how much goes to each variant. Using Leadpages For Amazon Sales
Analytics
A/B Split testing can only get you so far in analyzing your landing page performance. Leadpages offers its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.
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Leadbox (Popups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. It is as simple as creating your landing page with the drag-and drop builder.
After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:
- Plain text
- As button links
- As image links
- As a time-locked and time-scheduled event.
- As exit intent popup Using Leadpages For Amazon Sales
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert Bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.
These alert bars communicate your message to site visitors without being distracting. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:
- Sign ups for an event or webinar
- Promoting offers
- Expanding your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks
Leadlinks is another feature offered by Leadpages, but this one is smaller and might not be used as much.
Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. They just need to click the link and be signed up.
This is highly effective whenever you email blast for an event you want to send your current members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Using Leadpages For Amazon Sales
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. It is now possible to convert via text messages or mobile devices.
It might be some kind of niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. Each option can reduce the price significantly.
Leadpages also offers you three plans. The features included in these plans can vary. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo – paid annually) |
| Unlimited pages | All standard features | All Pro and Standard Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Sub-Accounts Free |
| Unlimited pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Free Hosting | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard Integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- The Competition is more affordable than ours.
- It is easy to use, especially for beginners.
- Allows you to create landing pages quickly
- Easy to find templates through filters
- Allows you to sort templates by highest conversion rate Using Leadpages For Amazon Sales
- Solid integration options
- Unlimited traffic in all plans
- Analytics built-in
- Easy two-step opt-ins
- A good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Costs extra to upload some custom templates
- There are limited styling options.
- Builders can be more complicated than the competitors and may not be as flexible.
- Aside from being clunky, the builder can be a bit buggy
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
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Leadpages Final Thoughts
Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. Drag-and-drop builders make it easy to create a landing page that is creative.
This is the problem. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Customers might feel the opposite of satisfaction: frustration.
There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. It even includes 200+ free templates. Of course, these are all very welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Using Leadpages For Amazon Sales
Other things to note that are only available in the Pro plan are the online sales and payments features. And then there is advanced integration which is only available for the advanced plan. In case one of your preferred services is found in this category, then you have no choice but to get that plan.
These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.
All in all, Leadpages has the potential to be a good service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages: Frequently Asked Questions Using Leadpages For Amazon Sales
What sets Leadpages apart from other landing page creators.
The best thing about Leadpages is its ability to create pop-ups or alerts.
Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
How do Leadpages work?
Leadpages is a landing-page builder that generates leads.
The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages also has features to help you optimize your landing page according to how you use it.
Leadpages offers a free trial.
Yes, Leadpages offers a 14-day free trial.
Leadpages only offers a 14-day trial. All claims of a 30-day-to-60-day trial are false.
How can I integrate Leadpages into my email marketing tool?
Leadpages integrates with many email marketing tools.
It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.
Can I cancel my Leadpages account? What can I do?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. Click on this to finish the process.