While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
But, this mass exodus from advertising has a downside. For one, the competition has become very stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.
Acquiring these leads and converting them into new customers has now become an entirely different playing field.
Landing Pages are a crucial tool in the Internet ecosystem.
Laurie Wang has a YouTube video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Refund Policy Sign Pdf
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.
You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.
Overall, you can simplify the landing page as a more lean and focused web page. Web pages encourage exploration but lead pages are focused on lead conversion.
As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.
A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.
There are many types of landing pages. Both have the same goal: to generate and convert leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.
These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.
> > Click Here to Start a Free Trial < <
LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.
It is focused on creating landing pages and pop-ups to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.
There are two things that LeadPages sells to prospective users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.
These industries include but aren’t limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. For lead pages, it takes about five minutes to create a traditional-looking landing page. That is a lot faster than making calls. You can save any time by helping us.
Leadpages is among the oldest services of its kind on the internet. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2 – What Can It Do?
As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. As a landing page builder it is a given that it would have a landing page builder.
However, what about other features? What do Leadpages do to make it unique from the others? Here is a brief overview of what it can do. We shall dive deeper into them later in the review.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was introduced in 2016 as an alternative to their standard editor.
- With a template marketplace, you get 130+ templates for free.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Lots of marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. It is entirely optional, and you can still use your own domain name.
- Integrations with websites
Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B testing
A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailled analytics
Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Other than the landing page builder, there are other features. Leadpages has its own branding features. These are the features that make LeadPages different from other landing page services.
- Leadboxes
Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.
- Leadlinks
This is a one click sign up for offers geared towards existing subscribers. Send them a link, and they will be signed up for a webinar.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
> > Click Here to Start a Free Trial < <
Leadpages Feature Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.
You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.
It wouldn’t be the end of your world if there isn’t a template that meets your needs.
Drag and drop builders can be used to create a template or build one from scratch. The drag and drop builder is very intuitive. Furthermore, it is entirely code free. However, there are some limitations on it, which can be frustrating at times. Refund Policy Sign Pdf
On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:
- Widgets
- Page layout
- Styles for pages
- Tracking page
Let’s take a closer look at widgets within these four options.
Widgets
Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
You can use the button widget to:
- Customize your button. This includes font and font size, as well as buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.
The 2nd option allows you to use a two-step opt-in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Refund Policy Sign Pdf
Another widget we can look at is the Forms Widget.
Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. You have a lot more control. You can use the forms widget to:
- Integrate with email marketing or webinar services
- Add new form fields
- After a user clicks submit, choose what you want to do.
You have more options when it comes to what you should do. For this, you have the option to:
- Keep the user on the current page
- Send them to another page like a thank you page or a confirmation page
- Email them a file. This is another easy way to create lead magnets.
The last widget we should take a look at is the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive Previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.
With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Refund Policy Sign Pdf
This preview is for Leadpages only. Mobile-friendly pages cannot be edited. As such, you can’t really do anything fancy with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Publishing
Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Refund Policy Sign Pdf
Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.
However some people think that not using your own domain looks unprofessional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.
However, all pages published through this method are still hosted on Leadpages. They do not publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. The process of uploading will depend on your website.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
You can even choose traffic distributions to control how much goes to each variant. Refund Policy Sign Pdf
Analytics
A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.
However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs provide more detailed analytics.
> > Click Here to Start a Free Trial < <
Leadbox (Popups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. It is as simple as creating your landing page with the drag-and drop builder.
After you have created your pop-up you can decide how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- As plain text
- Click the button to see more
- As image links
- As a time-locked and time-scheduled event.
- As exit intent popup Refund Policy Sign Pdf
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.
These alert bars convey your message to your site users without being distracting or annoying. They do not take a full page as pop-ups do. Even on mobile devices, where they are smaller, they don’t obstruct the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. Some CTA’s you can include in these alert bars are:
- Driving signups (for an event or a webinar)
- Promoting offers
- Growing your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Even analytics can work on how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks can be used to send an invitation to your subscribers instantly. You can send your subscribers a link as an invitation to an event that you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This is highly effective whenever you email blast for an event you want to send your current members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Refund Policy Sign Pdf
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. It is now possible to convert via text messages or mobile devices.
It could be a niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.
> > Click Here to Start a Free Trial < <
Leadpages Price Point
Leadpages is the most affordable landing page maker. It all comes down to their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. Each option can reduce the price significantly.
Leadpages offers three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo – paid annually) |
| Unlimited pages | All Standard Features | All Standard and Pro Features |
| Unlimited Traffic | Online sales and payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Free Sub Accounts |
| Unlimited Pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Free Hosting | Special Discounts with Par | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard Integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- The Competition is more affordable than ours.
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- Easy to find templates through filters
- Allows you to sort templates by highest conversion rate Refund Policy Sign Pdf
- Solid integration options
- All plans include unlimited traffic.
- Built-in analytics
- Easy two-step opt-ins
- Good selection of widgets
- You can make your site more interesting and useful by using alert bars and pop-ups.
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Costs extra to upload some custom templates
- There are limited styling options.
- Builder can be clunky and not as flexible as the competitors.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
> > Click Here to Start a Free Trial < <
Leadpages Last Thoughts
Leadpages looks great on paper. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
This is the problem. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. It even includes 200+ free templates. Of course, these are all very welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
The most critical of all of these features is the A/B split testing. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Refund Policy Sign Pdf
Other things to note that are only available in the Pro plan are the online sales and payments features. And then there is advanced integration which is only available for the advanced plan. In case one of your preferred services is found in this category, then you have no choice but to get that plan.
All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.
All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.
Leadpages Frequently Asked Questions Refund Policy Sign Pdf
What makes Leadpages Unique from other landing page creators?
The best thing about Leadpages is its ability to create pop-ups or alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
How do Leadpages work?
Leadpages is a landing page builder that aims to generate leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.
Leadpages offers a free trial.
Leadpages offers a free 14-day trial.
Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.
How can I integrate Leadpages into my email marketing tool?
Leadpages integrates with many email marketing tools.
It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.
Can I cancel my Leadpages account? How do I do that?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
You can do this by going to the billing link on your accounts page. In there, you will find a canceled subscription. To complete the process, click on this link