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leadpages-review

It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.

However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.

It is now much easier to acquire these leads and convert them into customers.

Landing Pages are a crucial tool in the Internet ecosystem.

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For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.

Landing Pages Payment Made On Leadpages Notify WordPress

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. It is the very reason landing pages exist.

A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.

Overall, there are types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. This will help you decide what type of landing page to create.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.

Clickthrough Landing pages are focused more on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.

Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This can sometimes be frustrating and take a lot of effort.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. A common feature that is shared among these page builders is the ability to create a landing page without a code.

These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What’s it All About?

Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.

It focuses on creating pop-ups and landing pages to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.

There are two things that LeadPages sells to prospective users. This is their extensive range of templates and ease-of-use.

LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages purports to have templates that span multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

The other thing that Leadpages so proudly boasts about is the ease of their UI. It takes five minutes to create a traditional-looking lead page. That is a lot faster than making calls. You can save any time by helping us.

Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. He sold the company only at the start of the new decade.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.

Leadpages Overview 2 – What Can It Do?

Leadpages would not be a good service if it didn’t have tools to create leads. It is expected that Leadpages would have a landing-page builder.

However, what about other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was added in 2016 as an option to the standard editor.

  • 130+ free templates along with a template marketplace.

For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.

If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.

  • Many marketing integrations

You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.

  • Integrations with websites

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.

  • A/B Testing

A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.

  • Detailled analytics

Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.

Other than the landing page builder, there are other features. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can help you increase your conversions.

  • Leadlinks

This one-click sign up is for existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.

  • Leaddigits

This enables your leads to opt in to your stuff via their mobile phones and automated text messages.

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Leadpages Deep Dive

Landing Page Builder

Our review of Leadpages should begin at its core, which is its page builder.

Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.

You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

Some templates are not always easy to use. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.

However, it would not be the end of the world, if you find no template that suits your needs or fancy.

The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Payment Made On Leadpages Notify WordPress

You can see a preview of what your page will look like at the right side of your screen. You can access certain settings from the left sidebar. These settings include:

  • Widgets
  • Page layout
  • Styles for pages
  • Tracking page

Within these four options, let’s examine widgets a bit closer..

Widgets

Widgets are the main building blocks of your page. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.

The button widget allows you to:

  • You can customize your button. This includes the font and size of your button, as well buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. You can even link another landing page from Leadpages, made entirely in your hands.

The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Payment Made On Leadpages Notify WordPress

We can also look at the Forms Widget.

Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. It even gives you a lot of control. Using the forms widget allows you to:

  • Integrate with webinar or email marketing services
  • Add new fields to the form
  • After a user clicks submit, choose what you want to do.

The last option gives you further selections into what to do. For this, you have the option to:

  • Keep the user on the current page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Send them a file. This is another easy way to create lead magnets.

Last but not least, we need to look at the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.

The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

It is true that there is still much work required for the checkout widget and many missing features.

Responsive Previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. As such, your website and your landing page should look well on any device, be it desktop or mobile.

With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Payment Made On Leadpages Notify WordPress

However, for Leadpages’ case, this is only a preview. Mobile-friendly pages cannot be edited. You can’t do much with it.

The only way to edit how your information will look on mobile is to edit how it will look on desktop.

It is important to remember that the responsive mobile version always displays items from left to right in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.

Publishing

Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.

  • Publishing via Leadpages
  • You can publish through your domain that is connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as an HTML Payment Made On Leadpages Notify WordPress

The easiest way to publish your landing page is to publish it using Leadpages’ domain. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.

Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.

Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. The process of uploading will depend on your website.

Keep in mind that you will need a domain name and a web host in order to publish your HTML page.

Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. This is the most straightforward option, aside from publishing it through Leadpages.

This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.

To control how much each variant gets, you can also choose traffic distributions. Payment Made On Leadpages Notify WordPress

Analytics

A/B Split testing is only one way to analyze your landing page performance. Leadpages offers its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs can provide you with more detailed analytics.

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Leadbox (Pop-ups)

Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. It is as simple as creating your landing page with the drag-and drop builder.

Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. Some of them include:

  • Plain text
  • Click the button to see more
  • Image links
  • As a time-locked and time-scheduled event.
  • As exit intent popup Payment Made On Leadpages Notify WordPress

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert Bars

Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.

These alert bars communicate your message to site visitors without being distracting. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.

Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. Some CTA’s you can include in these alert bars are:

  • Sign ups for an event or webinar
  • Promoting Offers
  • Expanding your mailing list

These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks is basically an instant invite to your subscribers. You can send your subscribers a link as an invitation to an event that you are hosting. You don’t even need to sign up. They just need to click the link and be signed up.

This works well when you need to send an email blast about an event to your existing members.

Leadlinks is a great tool for converting leads, despite its low usage numbers. Payment Made On Leadpages Notify WordPress

Leaddigits

Leaddigits is another tool by Leadpages that grants easier conversion. It is now possible to convert via text messages or mobile devices.

It could be a niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Among all landing page creators, Leadpages is among the most affordable. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.

Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. Each option can reduce the price significantly.

Leadpages also offers you three plans. The features included in these plans can vary. You might find it easier to decide which one you want by examining the plans.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo, paid annually)
Unlimited Pages All standard features All Pro and Standard Features
Unlimited Traffic Online Sales and Payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited Pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Free Hosting Special Discounts with Par Leadpages Virtual Workshops
Connect 1 Domain
200+ Mobile-Responsive Templates
40+ Standard integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros and Cons

Pros

  • The Competition is more affordable than ours.
  • Easy to Use especially for beginners
  • Allows you to create landing pages quickly
  • It is easy to locate templates using filters.
  • Allows you to sort templates by highest conversion rate Payment Made On Leadpages Notify WordPress
  • Solid integration options
  • All plans include unlimited traffic.
  • Built-in analytics
  • Two-step easy opt-ins
  • A good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Uploading custom templates can be more expensive.
  • Limited styling Options
  • Builder can be clunky and not as flexible as the competitors.
  • .The builder is not only clunky but can also be quite sloppy.
  • No Enterprise Option
  • The Standard Plan does not allow for A/B testing

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Leadpages Last Thoughts

Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. Drag-and-drop builders make it easy to create a landing page that is creative.

This is the problem. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.

Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. It even includes 200+ free templates. Of course, these are all very welcome features.

Some of the most important and crucial features are only available in more advanced plans.

A/B Split testing is the most important feature of all. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Payment Made On Leadpages Notify WordPress

Other things to note that are only available in the Pro plan are the online sales and payments features. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.

These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.

Overall, Leadpages is a great service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.

Leadpages Frequently Asked Questions Payment Made On Leadpages Notify WordPress

What sets Leadpages apart from other landing page creators.

The best thing about Leadpages is its ability to create pop-ups or alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.

Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.

What is Leadpages?

Leadpages is a landing-page builder that generates leads.

The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages also has features to help you optimize your landing page according to how you use it.

Does Leadpages offer a free trial?

Leadpages offers a free 14-day trial.

Leadpages offers only a 14-day free trial. Any talks about a 30-day to 60-day free trial are fakes.

How can I integrate Leadpages into my email marketing tool?

Leadpages integrates with many email marketing tools.

It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. Click on this to finish the process.

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