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leadpages-review

While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.

However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.

It is now much easier to acquire these leads and convert them into customers.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

leadpages-logo

Laurie Wang has a YouTube video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below.

Landing Pages Opt In Mlm Lead

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.

Because these pages are where visitors to your website “land”, they get their name. More often than not, a landing page is usually connected to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.

A call to action is a brief phrase that encourages your visitors to take the desired action. As such, this should be very, very clear. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.

There are many types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. This will help you decide what type of landing page to create.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.

Clickthrough Landing pages are focused more on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This could be the product checkout page or the page where you can upsell the advertised product.

Like everything else on the internet, Landing Pages have undergone many changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This usually takes a lot of time and effort, which can get frustrating at some points.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.

These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.

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LeadPages Overview: What’s it All About?

Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

There are two things that LeadPages sells to prospective users. This is their extensive range of templates and ease-of-use.

LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. That is a lot faster than making calls. You can save any time by helping us.

Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. It was not until the beginning of the new decade that he sold the company.

Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2: What can it Do?

Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.

But what about the other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.

As a landing page creator, Leadpages offers:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.

  • 130+ free templates along with a template marketplace.

If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. You can hit publish once you are done.

If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.

  • Lots of marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. It is entirely optional, and you can still use your own domain name.

  • Website integrations

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.

  • A/B Testing

A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.

  • Detailed analytics

Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.

Aside from the landing page builder feature. Leadpages has its own branding features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.

  • Leadlinks

This is a one click sign up for offers geared towards existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.

  • Leaddigits

This allows your leads to opt-in to your products via their mobile phones or automated text messages.

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Leadpages Deep Dive

Landing Page Builder

Our review of Leadpages should begin at its core, which is its page builder.

Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.

You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

Some templates are not always easy to use. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.

It wouldn’t be the end of your world if there isn’t a template that meets your needs.

The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Opt In Mlm Lead

On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. These settings include:

  • Widgets
  • Page layout
  • Styles for pages
  • Page tracking

Within these four options, let’s examine widgets a bit closer..

Widgets

Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

You can include a button to your Call to Action if you have created a Call to Action. You will need the button widget when you have a button.

The button widget allows you to:

  • Customize your button. This includes font and font size, as well as buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.

The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Opt In Mlm Lead

We can also look at the Forms Widget.

We will be using many forms when working with landing pages. It is the forms widget we will use for Leadpages. You have a lot more control. Using the forms widget allows you to:

  • Integrate with webinar or email marketing services
  • Add new form fields
  • Choose what to do after a user clicks submit.

The last option gives you further selections into what to do. For this, you have the option to:

  • Keep the user on the current page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Send them a file. This is another easy way to create lead magnets.

The last widget we should take a look at is the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. This widget is relatively new in Leadpages.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive Previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. As such, your website and your landing page should look well on any device, be it desktop or mobile.

With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Opt In Mlm Lead

However, for Leadpages’ case, this is only a preview. You cannot edit how your page will look on mobile. As such, you can’t really do anything fancy with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

It is important to remember that the responsive mobile version always displays items from left to right in descending order.

This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.

While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.

Publishing

After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.

  • Publishing through Leadpages
  • Publishing through your custom domain connected to Leadpages
  • WordPress Plugin – Publishing
  • Publishing as an HTML Opt In Mlm Lead

The easiest way to publish your landing page is to publish it using Leadpages’ domain. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is available for you to use if you wish.

However some people think that not using your own domain looks unprofessional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.

Keep in mind that you will need a domain name and a web host in order to publish your HTML page.

Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. This is the most straightforward option, aside from publishing it through Leadpages.

This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.

Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.

To control how much each variant gets, you can also choose traffic distributions. Opt In Mlm Lead

Analytics

A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.

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Leadbox (Popups)

Leadbox is Leadpages version of popups. These pop-ups aim to create a last-ditch effort for conversion. It is as simple as creating your landing page with the drag-and drop builder.

After you have created your pop-up you can decide how it triggers. You have many options when it comes to this. Leadpages has plenty of them. Some of them include:

  • Plain text
  • As button links
  • As image links
  • As a time-locked, time-scheduled event.
  • As exit intent popup Opt In Mlm Lead

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert bars

Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.

These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile devices, where they are smaller, they don’t obstruct the screen.

Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:

  • Driving signups (for an event or a webinar)
  • Promoting Offers
  • Growing your mailing list

These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks is another feature offered by Leadpages, but this one is smaller and might not be used as much.

Leadlinks can be used to send an invitation to your subscribers instantly. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.

This is highly effective whenever you email blast for an event you want to send your current members.

Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Opt In Mlm Lead

Leaddigits

Leaddigits is another tool by Leadpages that grants easier conversion. This time it is through mobile devices or text messages.

It could be a niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Among all landing page creators, Leadpages is among the most affordable. It all comes down to their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages also offers you three plans. These plans do differ on what features are included in what. As such, examining them might help you decide which one to choose.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo – paid annually)
Unlimited pages All Standard Features All Standard and Pro Features
Unlimited Traffic Online Sales and Payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt in Text Campaigns 1-on-1 Quick Start Call
Hosting is free Partial Discounts Leadpages Virtual Workshops
Connect 1 Domain
200+ Free Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros and Cons

Pros

  • The Competition is more affordable than ours.
  • It is easy to use, especially for beginners.
  • Allows you to create landing pages quickly
  • It is easy to locate templates using filters.
  • This allows you to sort templates according to highest conversion rate. Opt In Mlm Lead
  • Solid integration options
  • Unlimited traffic in all plans
  • Analytics built-in
  • Easy two-step opt-ins
  • A good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • There is no way to edit the responsive version of your page despite having a responsive preview.
  • Uploading custom templates can be more expensive.
  • Limited styling Options
  • Builders can be more complicated than the competitors and may not be as flexible.
  • Aside from being clunky, the builder can be a bit buggy
  • No Enterprise Option
  • The Standard Plan does not allow for A/B testing

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Leadpages Last Thoughts

Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. Drag-and-drop builders make it easy to create a landing page that is creative.

That’s the thing, however. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Customers might feel the opposite of satisfaction: frustration.

There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. It even includes 200+ free templates. Of course, these are all very welcome features.

However, some of the more crucial and important features can only be found in the more advanced plans.

A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Opt In Mlm Lead

The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. In case one of your preferred services is found in this category, then you have no choice but to get that plan.

All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.

Overall, Leadpages is a great service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.

Leadpages Frequently Asked Questions Opt In Mlm Lead

What sets Leadpages apart from other landing page creators.

Leadpages’ most unique point is the ability to make pop-ups and alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.

Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.

How much do Leadpages Cost?

Leadpages cost will depend on the type of plan you want to take.

The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.

What is Leadpages?

Leadpages is a landing page builder that aims to generate leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.

Does Leadpages offer a free trial?

Leadpages offers a free 14-day trial.

Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.

How do I integrate Leadpages with my email marketing tool?

Leadpages integrates with many email marketing tools.

The way to integrate them would depend on the email service. Check lead pages or the tool’s web page to look for instructions.

Can I cancel my Leadpages account? How do I do that?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. To complete the process, click on this link

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