It was impossible to imagine the internet being a part of our daily lives a few decades back. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
It’s no surprise that online marketers and retailers have started selling their services via the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.
However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
Acquiring these leads and converting them into new customers has now become an entirely different playing field.
This is why Landing Pages have become crucial tools in the Internet’s ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Leadpages For Clients
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
Overall, you can simplify the landing page as a more lean and focused web page. Web pages encourage exploration but lead pages are focused on lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. Heck, it is the landing page’s real reason for existence.
A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.
There are many types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This usually takes a lot of time and effort, which can get frustrating at some points.
Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. A common feature that is shared among these page builders is the ability to create a landing page without a code.
These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.
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LeadPages Overview: What is it About?
Among the countless services and pages that provide a landing page solution is Leadpages. Leadpages is among the more famous names.
It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
LeadPages offers two things to potential users. It is the number of templates they offer and its ease of use.
LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.
These industries include but aren’t limited to:
- Real estate
- Photography
- Travel
- E-commerce
The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. This is much faster than making phone calls. You can save any time by helping us.
Leadpages is among the oldest services of its kind on the internet. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.
Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.
Leadpages Overview 2: What can it Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.
- 130+ free templates along with a template marketplace.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Lots of marketing integrations
You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.
- Integrations with websites
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailled analytics
Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Other than the landing page builder, there are other features. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.
- Leadlinks
This is a one click sign up for offers geared towards existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.
- Leaddigits
This allows your leads to opt-in to your products via their mobile phones or automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
The process starts with using a template, which there are 130+ free ones the service provides. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
Some templates are not always easy to use. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
It wouldn’t be the end of your world if there isn’t a template that meets your needs.
Drag and drop builders can be used to create a template or build one from scratch. The drag and drop builder is very intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Leadpages For Clients
On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:
- Widgets
- Page layout
- Styles for pages
- Page tracking
Let’s take a closer look at widgets within these four options.
Widgets
Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.
For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. When you need a button, you will have to use the button widget.
You can use the button widget to:
- Customize your button. This includes the font and size of your button, as well buttons and text colors.
- To determine the location of buttons, you can choose hyperlinks. You can even link another landing page from Leadpages, made entirely in your hands.
You can use the second option to offer a two-step opt in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Leadpages For Clients
We can also look at the Forms Widget.
We will be using many forms when working with landing pages. For Leadpages, it is the forms widget that we will be using for this. It even gives you a lot of control. You can use the forms widget to:
- Integrate with email marketing or webinar services
- Add new fields to the form
- After a user clicks submit, choose what you want to do.
The last option gives you further selections into what to do. You have the choice to:
- Keep the user on the current page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.
Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive Previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. Your website and landing page should be compatible with any device, mobile or desktop.
Leadpages ensures that your designs are responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Leadpages For Clients
This preview is for Leadpages only. Mobile-friendly pages cannot be edited. As such, you can’t really do anything fancy with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Publishing
After you have finished designing your landing pages, you can simply publish them. Leadpages offers you multiple ways to publish your landing page.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as an HTML Leadpages For Clients
Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.
Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. The process of uploading will depend on your website.
Keep in mind that you will need a domain name and a web host in order to publish your HTML page.
Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. You even have the option to enable SEO if you want to.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
For their A/B Split testing, Leadpages gives you a bit of control. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.
You can even choose traffic distributions to control how much goes to each variant. Leadpages For Clients
Analytics
A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.
However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs provide more detailed analytics.
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Leadbox (Popups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:
- Plain text
- Click the button to see more
- Image links
- As a time-locked, time-scheduled event.
- As exit intent popup Leadpages For Clients
These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.
Alert bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.
These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. Some CTA’s you can include in these alert bars are:
- Driving signups (for an event or a webinar)
- Promoting offers
- Growing your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. You can send your subscribers a link as an invitation to an event that you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This is highly effective whenever you email blast for an event you want to send your current members.
Leadlinks is a great tool for converting leads, despite its low usage numbers. Leadpages For Clients
Leaddigits
Leaddigits is another tool by Leadpages that grants easier conversion. It is now possible to convert via text messages or mobile devices.
It might be some kind of niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. It is not like the other services that only focus on larger enterprises.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. However, each option can lower the price point significantly.
Leadpages offers three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited pages | All standard features | All Pro and Standard Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Sub-Accounts Free |
| Unlimited pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Hosting is free | Special Discounts with Par | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Free Mobile-Responsive Templates | ||
| 40+ Standard Integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros and Cons
Pros
- More Affordable than the Competition
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- Easy to find templates through filters
- Allows you to sort templates by highest conversion rate Leadpages For Clients
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in
- Easy two-step opt-ins
- Good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Uploading custom templates can be more expensive.
- Limited styling Options
- Builder can be clunky and not as flexible as the competitors.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
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Leadpages Final Thoughts
Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
That’s the thing, however. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. Of course, these are all very welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
The most critical of all of these features is the A/B split testing. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Leadpages For Clients
The online sales and payment features are also only available to Pro plans. Advanced integration is available only to advanced plans. In case one of your preferred services is found in this category, then you have no choice but to get that plan.
All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.
All in all, Leadpages has the potential to be a good service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages Frequently Asked Questions Leadpages For Clients
What makes Leadpages Unique from other landing page creators?
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.
Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
How do Leadpages work?
Leadpages is a landing page builder that aims to generate leads.
The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages has many features that will help you optimize your landing pages based on how you use them.
Does Leadpages offer a free trial?
Yes, Leadpages offers a 14-day free trial.
Leadpages offers only a 14-day free trial. Any talks about a 30-day to 60-day free trial are fakes.
How can I integrate Leadpages into my email marketing tool?
Leadpages integrates with many email marketing tools.
The way to integrate them would depend on the email service. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? How do I do that?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. To complete the process, click on this link