Landing pages. They are probably among the most visited types of websites on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.
Best Practices in Making the Best Landing Pages How Good Is Mailchimp
We now know what landing pages do. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. We can still try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Your potential leads should have the same browsing habits as you.
So it is in your best interest to find ways to stop this. Among them is to tell them upfront what is in it for them. Headlines are the best way to reach this in the fastest time.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Choose a good illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
The image should represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Write a good copy
Headlines are not enough to let people get on board your offer. It must be supported by compelling copy. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
Make sure your copy is clear and concise. It should show your potential audience what you want them to do. Finally, a good and compelling copy speaks directly to your visitors. This is where the use of “you” or “your” can help.
- Make the lead form visible at first glance
One of the common mistakes that landing page designers make is to place forms below or out of the page. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time when everything is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.
- Get involved
A landing page without a call to action is not a landing page at all. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). Without it, you have a useless landing page. Your CTAs should be easy to follow to avoid confusion. Action verbs can be your best friends here.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Show a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. However, getting data (i.e., name and email address) can be very difficult.
Selling or offering something relevant to the customer’s needs is the best way to do business. You might be selling a subscription to cheese. Offer them something that is related, like a cookbook for cheese or something.
They will eventually see the value and accept your offer.
- Ask only what you really need
It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. To generate leads. Quantity can be better than quality.
- Remove all navigation
Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your message and product should be at the top of the page.
As with the example in the forms section, anytime away from your message is time, not selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.
- Make sure your page is available on all devices.
A responsive website means a website that adapts to whatever device is used to browse it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.
- Optimize for Search
Of course, you want your page to be easily searchable. Most of the time, how a product does depends on how accessible it is to search. Search engine optimization (SEO) is one way to achieve this.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. Master SEO, and you can find yourself selling more of your product.
- Make sure to include a thank-you page.
Once your leads have submitted a form, you can create a thank you page. This page, however, can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
You can also use it to express your gratitude and promote your products. This might go a long way for promotion.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
Their tech solutions are primarily focused on small businesses. Their website’s main selling point is its easy-to-use landing-page builder. It can be used with no coding.
Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages pride themselves on their customization. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
They even have landing page templates that can be used for various types of products and services. These include, but aren’t limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages has been in business for over a decade. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Features
Leadpages Landing Page Builder
Without this feature, Leadpages would not exist. This is what users are looking for in landing page builders. All other features are just an added bonus.
In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature has become a standard for all services that styles themselves as landing page builders.
The interface for Leadpages’ drag and drop builder has been updated to reflect this change. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
To increase engagement, you can add social likes or comments to any page. The new timing control allows you to set elements to appear after a delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. When seen through a mobile device, the page will look spick and clean.
This responsiveness has its limitations. It is not possible to go deep into the design of a mobile website. They may have a preview of how it would look. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
This reengineering may still require a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates
LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.
The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. How Good Is Mailchimp
Widgets
If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
The Forms widget is another notable widget in Leadpages. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. This widget can be used for multiple purposes.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. After submitting the information, you can choose what happens to your leads. It is up to you whether you want them to stay on the same page or send them a file. How Good Is Mailchimp
The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.
Not all customers are eligible for checkouts.
A/B Testing and Analytics
On its higher plans, Leadpages offers A/B Testing to its users. If you want to increase your conversion rates, A/B testing will be crucial. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.
This might be possible with A/B testing. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.
Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. How Good Is Mailchimp
You can integrate third party analytics into your Leadpages account to get more stats and numbers. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.
Leadbox (Popups)
Leadbox is Leadpages version of popups. These popups can be used to increase conversion rates. You can create these lead boxes using the same drag and drop builder as your landing page. Again, there is no coding required.
Leadboxes are unique in that you have the ability to choose how they should be activated. It can be linked to plain text or a button link. To schedule when the pop-up appears, you can use a timer. You can even tell it to appear whenever the user intends to exit your page.
The Leadbox offers many more ways to increase your conversions. Of course, this also requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.
Alert bars
Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. How Good Is Mailchimp
Leaddigits and Leadlinks
Leadlinks and Leaddigits are two new additions to the Leadpages system. The two of them somehow share the same functions. The environment in which they are used is what distinguishes them.
It acts as an invitation for Leadlinks. It will create an email for you and send it to your subscribers. Once they click the link, they are already signed up on the event. There is no sign-up required.
Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
These two features can only be used in certain situations. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages Price
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages also allows you to pay for your plans in three different payment models. There are three payment options: monthly, annual, and two-year plans. Paying for more upfront will save you more money in the long run. How Good Is Mailchimp
You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo, paid annually) |
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Leadpages Pros and Cons
Pros
- An affordable price point
- For beginners, it is simple to use
- GIves you to make landing pages in a short amount of time
- There are many templates (that you can sort).
- Solid integration options
- All plans provide unlimited traffic.
- Analytics built-in and easily accessible
- Two-step easy opt-in process
- A great selection of widgets to help you build your landing pages
- Pop ups and alert bars are innovative ways to convert leads and collect them.
Cons
- Mobile version is not possible.
- Extra templates can cost extra
- There are very few styling options.
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- Standard plans do not offer A/B testing.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. He was an expert in email marketing and the invention of Clickfunnels was no surprise.
Brunson started the service to help him and his team create sales funnels. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. How Good Is Mailchimp
The Etison editor allows you to create pages for desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
The builder also allows you to set advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.
Templates
Clickfunnels has templates that you can use to quickly create your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. There are templates for just about everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. You can then see the differences between the pages.
ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. How Good Is Mailchimp
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. You can also see earnings per click and sales count.
Clickfunnels Price
ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. You will be amazed at all the features that come with this $87 plan.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
| Basic Plan (87 USD per month, payable annually) | Platinum Plan ($247.50 per month if billed annually) |
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Clickfunnels Pros and Cons
Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- Allows you to Share your funnel with other members
- Customizable and hip pages
- Has reliable analytics
- Split testing is possible even with the most basic plans
- Upsells in a click
Cons
- Premium Plan is too steep of a price
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing is a basic capability
- Sometimes the landing page builder can be somewhat buggy. How Good Is Mailchimp
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Leadpages versus Unbounce
Overview of Unbounce
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.
Their landing page builder is also very intuitive. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and Edit Your Landing Pages
There are times when you get repetitive with multiple landing pages. There are also times when you want to reuse a complex landing page that is too meticulous to edit. How Good Is Mailchimp
Unbounce gives you the ability to clone and edit your own landing page. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.
Popups and Sticky Bars
Unbounce added sticky bar and popup features to help increase conversions.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. You can also customize when these conversion tools are displayed.
Analytics, Reports, A/B Testing
It takes multiple tries before you can find the right landing page design that fits your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.
You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. So you will need to learn that if you want to fully get the scope of your reports.
Dynamic Text Replacement
Remember Unbounce being super popular with PPC marketers? This is the reason why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic How Good Is Mailchimp
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Their Smart Traffic is a testament to these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
Unbounce Price
Unbounce offers three plans that customers can choose from to use their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
Each plan also has a set of common features:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce Apps
| Launch ($72 per Month) | Optimize($108 per month) | Accelerate ($180 per Month) |
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Unbounce Pros and Cons
Pros
- It is flexible and allows you to design your landing pages in a way that suits you best.
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- WordPress is easy to integrate
- All plans include automated A/B testing
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Professionally optimized templates allows for easy starting line in making pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. How Good Is Mailchimp
Cons
- Some key functions are missing from Form Builder
- Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors need to be optimized.
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Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. They are focusing their updates in this direction.
They have grown to be the best landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.
You even have complete freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.
You can customize these templates
Instapage offers templates that you can also use. Like most templates, these can be used as starting blocks in creating your landing pages.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. These templates are modern and more contemporary than others.
Instablock
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This means that they will be making a lot of landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. This can be used to create blocks that function as widgets. How Good Is Mailchimp
There are even instablock templates if you want to have an idea how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive Pages
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These pages are generated as soon as a landing page is created.
What is a surprise however is that these mobile landing pages are also customizable. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
This tool allows users to see whether their call to action placement is efficient. How Good Is Mailchimp
Collaborative Tools
This is another feature that was clearly put with Instapage’s core customer base in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. They can even tag members with the use of @mentions.
They can notify members if there have been any changes. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
Instapage Price
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. However, their 14-day free trial is available for those who are curious about how their service works.
Currently, Instapage has two plans. The Business Plan and the Customizable enterprise plan
| Business Plan ($199 per month paid annually) | Enterprise Plan (Custom Price Depending on choice of Services Taken) |
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Instapage Pros & Cons
Pros
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- There are many professional landing page templates available.
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Teams can collaborate on landing pages using collaboration tools
- Online documentation exists to help for more confusing aspects How Good Is Mailchimp
Cons
- It is not affordable for the majority of the market because it has a higher price
- We lack a lot of widgets
- Only custom plans allow for A/B testing
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
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Leadpages Versus Competitor Verdict How Good Is Mailchimp
Leadpages is a leading brand in making landing pages. This is mostly because of its price point and ease of use. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their main weakness lies in what they are selling, which is their landing page builder. A clunky, buggy landing page creator is a negative for a company’s brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
A buggy one would only cause headaches in the long run.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.
Right now it would be safe to say that:
Leadpages is an affordable landing page solution that people love.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Honorable Mentions
Sumo(SumoMe)
Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.
It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.
Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. Basically, it functions as a mailing list gatherer.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let us clearly examine how ConvertKit focuses on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
You should only use ConvertKit if your focus is more of an email service provider