It was impossible to imagine the internet being a part of our daily lives a few decades back. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.
Acquiring these leads and converting them into new customers has now become an entirely different playing field.
This is why Landing Pages have become crucial tools in the Internet’s ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.
Landing Pages Free Hubspot Lead Page
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.
You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.
Overall, you can simplify the landing page as a more lean and focused web page. Web pages encourage exploration but lead pages are focused on lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. Heck, it is the landing page’s real reason for existence.
A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
There are many types of landing pages. Both have the same goal: to generate and convert leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.
Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.
It is focused on creating landing pages and pop-ups to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
There are two things that LeadPages sells to prospective users. It is the number of templates they offer and its ease of use.
For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. That is a lot faster than making calls. For any excess time, you can help us.
Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. He sold the company only at the start of the new decade.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2: What can it Do?
As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. As a landing page builder it is a given that it would have a landing page builder.
However, what about other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was added in 2016 as an option to the standard editor.
- With a template marketplace, you get 130+ templates for free.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
A paid template might be a better option if the 130+ templates are not enough.
- Lots of marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.
- Integrations with websites
Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages can hook up with WordPress through a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. It allows you to compare and contrast your landing page formats and see which you can improve on.
- Detailed analytics
Without proper analysis, your landing pages would not be performing well. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.
Aside from the landing page builder feature. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.
- Leadboxes
Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.
- Leadlinks
This is a one click sign up for offers geared towards existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.
- Leaddigits
This allows your leads to opt-in to your products via their mobile phones or automated text messages.
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Leadpages Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
The process starts with using a template, which there are 130+ free ones the service provides. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Free Hubspot Lead Page
You can see a preview of what your page will look like at the right side of your screen. The left sidebar allows you to access some settings. Which include:
- Widgets
- Page layout
- Page styles
- Tracking page
Let’s take a closer look at widgets within these four options.
Widgets
Widgets are the main building blocks of your page. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
You can use the button widget to:
- You can customize your button. This includes the font and size of your button, as well buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. Leadpages allows you to link to another landing page.
The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Free Hubspot Lead Page
We can also look at the Forms Widget.
Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. It even gives you a lot of control. Using the forms widget allows you to:
- Integrate with email marketing or webinar services
- Add new form fields
- Choose what to do after a user clicks submit.
You have more options when it comes to what you should do. For this, you have the option to:
- Keep the user on the same page
- Send them to another page like a thank you page or a confirmation page
- Email them a file. This is another easy way to create lead magnets.
The last widget we should take a look at is the Checkout Widget.
Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.
Responsive previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.
With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Free Hubspot Lead Page
This preview is for Leadpages only. You cannot edit how your page will look on mobile. You can’t do much with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Publishing
After you have finished designing your landing pages, you can simply publish them. Leadpages offers you multiple ways to publish your landing page.
- Publishing through Leadpages
- Publishing through your custom domain connected to Leadpages
- WordPress Plugin – Publishing
- Publishing as HTML Free Hubspot Lead Page
The easiest way to publish your landing page is to publish it using Leadpages’ domain. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is ready to use; if you want, you can utilize it.
However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
However, all pages published through this method are still hosted on Leadpages. They do not publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. The process of uploading will depend on your website.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
You can even choose traffic distributions to control how much goes to each variant. Free Hubspot Lead Page
Analytics
A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. It is as simple as creating your landing page with the drag-and drop builder.
After you have created your pop-up you can decide how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- As plain text
- As button links
- As image links
- As a time-locked and time-scheduled event.
- As exit intent popup Free Hubspot Lead Page
These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.
Alert bars
Leadpages’ unique feature is the ability create notification bars and alert bars. This tool is another one that has just been rolled out.
These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:
- Driving signups (for an event or a webinar)
- Promoting offers
- Growing your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. You can send your subscribers a link as an invitation to an event that you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This works well when you need to send an email blast about an event to your existing members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Free Hubspot Lead Page
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It could be a niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. However, each option can lower the price point significantly.
Leadpages also offers you three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited pages | All standard features | All Standard and Pro Features |
| Unlimited Traffic | Online sales and payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Sub-Accounts Free |
| Unlimited Pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt-in Text Campaigns | 1-on-1 Quick Start Call |
| Hosting is free | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Free Mobile-Responsive Templates | ||
| 40+ Standard Integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros and Cons
Pros
- The Competition is more affordable than ours.
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- It is easy to locate templates using filters.
- Allows you to sort templates by highest conversion rate Free Hubspot Lead Page
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in
- Two-step easy opt-ins
- Good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
- Costs extra to upload some custom templates
- There are limited styling options.
- Builder can be clunky and not as flexible as the competitors.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
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Leadpages Final Thoughts
On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. Drag-and-drop builders make it easy to create a landing page that is creative.
This is the problem. Most of these ideas are only good on paper. Leadpages’ builder is very slow and inefficient. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Free Hubspot Lead Page
Other things to note that are only available in the Pro plan are the online sales and payments features. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.
These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.
Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages Frequently Asked Questions Free Hubspot Lead Page
What sets Leadpages apart from other landing page creators.
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
Leadpages cost will depend on the type of plan you want to take.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
What is Leadpages?
Leadpages is a landing page builder that aims to generate leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.
Leadpages offers a free trial.
Leadpages offers a free 14-day trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How do I integrate Leadpages with my email marketing tool?
Leadpages integrates with many email marketing tools.
The way to integrate them would depend on the email service. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. To complete the process, click on this link