It was impossible to imagine the internet being a part of our daily lives a few decades back. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.
However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
It is now much easier to acquire these leads and convert them into customers.
Landing Pages are a crucial tool in the Internet ecosystem.
Laurie Wang has a YouTube video review for those who like a visual experience. You may want to read our article for a more comprehensive look at Leadpages.
Landing Pages Embed Audio Player In Leadpages
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.
You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.
You can simplify your landing page to make it more focused and concise. Web pages encourage exploration but lead pages are focused on lead conversion.
As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.
A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.
There are many types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data can include email addresses, names, and other relevant information. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.
Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This can sometimes be frustrating and take a lot of effort.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.
As such, these websites and/or services allow users to create many landing pages with their own hands. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What is it About?
Leadpages is one of the many landing page services and websites. Leadpages is among the more famous names.
It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages purports to have templates that span multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. This is much faster than making phone calls. For any excess time, you can help us.
Leadpages is one of the oldest internet services. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. He sold the company only at the start of the new decade.
Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.
Leadpages Overview 2 – What Can It Do?
As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. As a landing page builder it is a given that it would have a landing page builder.
However, what about other features? What do Leadpages do to make it unique from the others? Here is a brief overview of what it can do. We shall dive deeper into them later in the review.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was added in 2016 as an option to the standard editor.
- With a template marketplace, you get 130+ templates for free.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.
A paid template might be a better option if the 130+ templates are not enough.
- Lots of marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.
- Website integrations
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B testing
A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailled analytics
Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Aside from the landing page builder feature. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.
- Leadboxes
Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can be used to help in boosting your conversions.
- Leadlinks
This one-click sign up is for existing subscribers. Send them a link, and they will be signed up for a webinar.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder
Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.
You start by creating a template. There are more than 130 templates available. You can also choose from their huge selection of paid templates.
Some templates are not always easy to use. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.
It wouldn’t be the end of your world if there isn’t a template that meets your needs.
The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Embed Audio Player In Leadpages
You can see a preview of what your page will look like at the right side of your screen. The left sidebar allows you to access some settings. Which include:
- Widgets
- Page layout
- Styles for pages
- Page tracking
Within these four options, let’s examine widgets a bit closer..
Widgets
Widgets are the main building blocks of your page. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
The button widget allows you to:
- You can customize your button. This includes font and font size, as well as buttons and text colors.
- To determine the location of buttons, you can choose hyperlinks. You can even link another landing page from Leadpages, made entirely in your hands.
You can use the second option to offer a two-step opt in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Embed Audio Player In Leadpages
We can also look at the Forms Widget.
Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. It even gives you a lot of control. Using the forms widget allows you to:
- Integrate with email marketing or webinar services
- Add new fields to the form
- Choose what to do after a user clicks submit.
You have more options when it comes to what you should do. You have the choice to:
- Keep the user on the current page
- You can send them to another page, such as a thank-you page or confirmation page.
- Send them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive Previews
Mobile traffic is gradually catching up to desktop traffic, it is obvious. Your website and landing page should be compatible with any device, mobile or desktop.
With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages even allows you to preview how it looks. Embed Audio Player In Leadpages
However, for Leadpages’ case, this is only a preview. Mobile-friendly pages cannot be edited. As such, you can’t really do anything fancy with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Publishing
Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.
- Publishing through Leadpages
- Publishing through your custom domain connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Embed Audio Player In Leadpages
The easiest way to publish your landing page is to publish it using Leadpages’ domain. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is ready to use; if you want, you can utilize it.
However some people think that not using your own domain looks unprofessional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They do not publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
For their A/B Split testing, Leadpages gives you a bit of control. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.
You can even choose traffic distributions to control how much goes to each variant. Embed Audio Player In Leadpages
Analytics
A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs provide more detailed analytics.
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Leadbox (Popups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- As plain text
- As button links
- Image links
- As a time-locked and time-scheduled event.
- As exit intent popup Embed Audio Player In Leadpages
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.
These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:
- Sign ups for an event or webinar
- Promoting Offers
- Expanding your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Even analytics can work on how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This works well when you need to send an email blast about an event to your existing members.
Leadlinks is a great tool for converting leads, despite its low usage numbers. Embed Audio Player In Leadpages
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It might be some kind of niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.
Leadpages offers three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited pages | All standard features | All Pro and Standard Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Sub-Accounts Free |
| Unlimited pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Free Hosting | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- More Affordable than the Competition
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- Easy to find templates through filters
- Allows you to sort templates by highest conversion rate Embed Audio Player In Leadpages
- Solid integration options
- Unlimited traffic in all plans
- Built-in analytics
- Easy two-step opt-ins
- Good selection of widgets
- You can make your site more interesting and useful by using alert bars and pop-ups.
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Costs extra to upload some custom templates
- There are limited styling options.
- Builder can be clunky and not as flexible as the competitors.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
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Leadpages Final Thoughts
On paper, Leadpages is a good idea. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. Drag-and-drop builders make it easy to create a landing page that is creative.
That’s the thing, however. These ideas can only be described as good on paper. To start with, Leadpages has a very buggy and clunky builder. Customers might feel the opposite of satisfaction: frustration.
Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It offers unlimited pages, traffic, and leads. It even includes 200+ free templates. These are all welcome features.
Some of the most important and crucial features are only available in more advanced plans.
A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Embed Audio Player In Leadpages
Other things to note that are only available in the Pro plan are the online sales and payments features. Advanced integration is available only to advanced plans. If you find one of your favorite services in this category, you will have to purchase that plan.
All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.
All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.
Leadpages: Frequently Asked Questions Embed Audio Player In Leadpages
What sets Leadpages apart from other landing page creators.
The best thing about Leadpages is its ability to create pop-ups or alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.
Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
What is Leadpages?
Leadpages is a landing-page builder that generates leads.
The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages also has features to help you optimize your landing page according to how you use it.
Leadpages offers a free trial.
Leadpages offers a free 14-day trial.
Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.
How can I integrate Leadpages into my email marketing tool?
Leadpages integrates with many email marketing tools.
The way to integrate them would depend on the email service. Check lead pages or the tool’s web page to look for instructions.
Can I cancel my Leadpages account? How do I do that?
Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.
You can do this by going to the billing link on your accounts page. In there, you will find a canceled subscription. Click on this to finish the process.