While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. The internet is part of everything, whether it’s work or life.
It’s no surprise that online marketers and retailers have started selling their services via the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.
However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
Acquiring these leads and converting them into new customers has now become an entirely different playing field.
Landing Pages are a crucial tool in the Internet ecosystem.
Laurie Wang has a YouTube video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Create A Membership Website
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.
You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.
You can simplify your landing page to make it more focused and concise. Web pages encourage exploration but lead pages are focused on lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.
A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.
Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. This will help you decide what type of landing page to create.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.
Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.
Like everything else on the internet, Landing Pages have undergone many changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This can sometimes be frustrating and take a lot of effort.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. These page builders all share a common feature: the ability to create landing pages without the need for coding.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.
It is focused on creating landing pages and pop-ups to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.
LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. For lead pages, it takes about five minutes to create a traditional-looking landing page. This is much faster than making phone calls. For any excess time, you can help us.
Leadpages is one of the oldest internet services. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2 – What Can It Do?
Leadpages would not be a good service if it didn’t have tools to create leads. It is expected that Leadpages would have a landing-page builder.
But what about the other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.
- With a template marketplace, you get 130+ templates for free.
If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Lots of marketing integrations
You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. It is entirely optional, and you can still use your own domain name.
- Website integrations
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B testing
A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailled analytics
Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Other than the landing page builder, there are other features. Leadpages has its own branding features. These are the features that make LeadPages different from other landing page services.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.
- Leadlinks
This one-click sign up is for existing subscribers. Send them a link, and they will be signed up for a webinar.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Deep Dive
Landing Page Builder
Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
The process starts with using a template, which there are 130+ free ones the service provides. You can also choose from their huge selection of paid templates.
Some templates are not always easy to use. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.
It wouldn’t be the end of your world if there isn’t a template that meets your needs.
Drag and drop builders can be used to create a template or build one from scratch. This drag and drop builder is pretty intuitive. Furthermore, it is entirely code free. It does have some limitations that can sometimes be frustrating. Create A Membership Website
On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:
- Widgets
- Page layout
- Page styles
- Tracking page
Within these four options, let’s examine widgets a bit closer..
Widgets
Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.
For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.
The button widget allows you to:
- You can customize your button. This includes the font and size of your button, as well buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. Leadpages allows you to link to another landing page.
The 2nd option allows you to use a two-step opt-in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Create A Membership Website
We can also look at the Forms Widget.
Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. You have a lot more control. Using the forms widget allows you to:
- Integrate with webinar or email marketing services
- Add new form fields
- After a user clicks submit, choose what you want to do.
You have more options when it comes to what you should do. For this, you have the option to:
- Keep the user on the same page
- Send them to another page like a thank you page or a confirmation page
- Send them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. In the case of Leadpages, this widget is a fairly new addition.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive Previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. Your website and landing page should be compatible with any device, mobile or desktop.
Leadpages ensures that your designs are responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages even allows you to preview how it looks. Create A Membership Website
This preview is for Leadpages only. You cannot edit how your page will look on mobile. You can’t do much with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Publishing
Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.
- Publishing via Leadpages
- Publishing through your custom domain connected to Leadpages
- WordPress Plugin – Publishing
- Publishing as an HTML Create A Membership Website
Publishing your landing page using Leadpages’ domain is the easiest way. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is available for you to use if you wish.
However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
However, all pages published through this method are still hosted on Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. The process of uploading will depend on your website.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. This is the most straightforward option, aside from publishing it through Leadpages.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
To control how much each variant gets, you can also choose traffic distributions. Create A Membership Website
Analytics
A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages version of popups. These pop-ups are designed to make a last-ditch effort to convert. It is as simple as creating your landing page with the drag-and drop builder.
Once you design your pop-up, you can choose how it triggers. You have many options when it comes to this. Leadpages has plenty of them. These include:
- Plain text
- Click the button to see more
- As image links
- As a time-locked and time-scheduled event.
- As exit intent popup Create A Membership Website
These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.
Alert bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.
These alert bars convey your message to your site users without being distracting or annoying. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. Some CTA’s you can include in these alert bars are:
- Driving signups (for an event or a webinar)
- Promoting offers
- Expanding your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This is highly effective whenever you email blast for an event you want to send your current members.
Leadlinks is a great tool for converting leads, despite its low usage numbers. Create A Membership Website
Leaddigits
Leaddigits is another tool by Leadpages that grants easier conversion. It is now possible to convert via text messages or mobile devices.
It might be some kind of niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.
Leadpages also offers you three plans. These plans do differ on what features are included in what. As such, examining them might help you decide which one to choose.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited pages | All Standard Features | All Pro and Standard Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Free Sub Accounts |
| Unlimited pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt-in Text Campaigns | 1-on-1 Quick Start Call |
| Hosting is free | Special Discounts with Par | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard Integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- The Competition is more affordable than ours.
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- Easy to find templates through filters
- Allows you to sort templates by highest conversion rate Create A Membership Website
- Solid integration options
- Unlimited traffic in all plans
- Analytics built-in
- Two-step easy opt-ins
- Good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
- Uploading custom templates can be more expensive.
- Limited styling Options
- Builders can be more complicated than the competitors and may not be as flexible.
- Aside from being clunky, the builder can be a bit buggy
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
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Leadpages Final Thoughts
Leadpages looks great on paper. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
That’s the thing, however. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
A/B Split testing is the most important feature of all. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Create A Membership Website
The online sales and payment features are also only available to Pro plans. Advanced integration is available only to advanced plans. In case one of your preferred services is found in this category, then you have no choice but to get that plan.
These are all reasons why the standard plan is not available. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.
All in all, Leadpages has the potential to be a good service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages: Frequently Asked Questions Create A Membership Website
What makes Leadpages Unique from other landing page creators?
The best thing about Leadpages is its ability to create pop-ups or alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.
Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
What is Leadpages?
Leadpages is a landing-page builder that generates leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.
Does Leadpages offer a free trial?
Yes, Leadpages offers a 14-day free trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How can I integrate Leadpages into my email marketing tool?
Leadpages integrates with many email marketing tools.
It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
You can do this by going to the billing link on your accounts page. There you will see a canceled subscription. To complete the process, click on this link