While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
But, this mass exodus from advertising has a downside. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.
It is now much easier to acquire these leads and convert them into customers.
This is why Landing Pages have become crucial tools in the Internet’s ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.
Landing Pages Change Leadpages Subdomain
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.
Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
You can simplify your landing page to make it more focused and concise. Web pages encourage exploration but lead pages are focused on lead conversion.
As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.
A Call to Action is a short phrase that leads your visitors to take a desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
Overall, there are types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. This will help you decide what type of landing page to create.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.
Like everything else on the internet, Landing Pages have undergone many changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This usually takes a lot of time and effort, which can get frustrating at some points.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. A common feature that is shared among these page builders is the ability to create a landing page without a code.
As such, these websites and/or services allow users to create many landing pages with their own hands. They can even do it without talking to anyone, under the peace and quiet of the warm sun.
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LeadPages Overview: What is it About?
Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.
It is focused on creating landing pages and pop-ups to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.
LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
The other thing that Leadpages so proudly boasts about is the ease of their UI. For lead pages, it takes about five minutes to create a traditional-looking landing page. That is a lot faster than making calls. For any excess time, you can help us.
Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. He sold the company only at the start of the new decade.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.
Leadpages Overview 2 – What Can It Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
However, what about other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was added in 2016 as an option to the standard editor.
- With a template marketplace, you get 130+ templates for free.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.
A paid template might be a better option if the 130+ templates are not enough.
- Lots of marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services and CRM, payment gateways, webinar programs, and many other things.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.
- Website integrations
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailed analytics
Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Other than the landing page builder, there are other features. Leadpages has its own branding features. These features are what make LeadPages stand out from other landing page service providers.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can help you increase your conversions.
- Leadlinks
This one-click sign up is for existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Deep Dive
Landing Page Builder
Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Change Leadpages Subdomain
On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. These settings include:
- Widgets
- Page layout
- Styles for pages
- Tracking page
Let’s take a closer look at widgets within these four options.
Widgets
Widgets are the main building blocks of your page. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
You can use the button widget to:
- Customize your button. This includes font and font size, as well as buttons and text colors.
- To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.
The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Change Leadpages Subdomain
We can also look at the Forms Widget.
Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. You have a lot more control. You can use the forms widget to:
- Integrate with email marketing or webinar services
- Add new form fields
- Choose what to do after a user clicks submit.
You have more options when it comes to what you should do. For this, you have the option to:
- Keep the user on the current page
- Send them to another page like a thank you page or a confirmation page
- Email them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.
Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive previews
Mobile traffic is gradually catching up to desktop traffic, it is obvious. Your website and landing page should be compatible with any device, mobile or desktop.
With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Change Leadpages Subdomain
This preview is for Leadpages only. You cannot edit how your page will look on mobile. As such, you can’t really do anything fancy with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Publishing
After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as an HTML Change Leadpages Subdomain
Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.
However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. You even have the option to enable SEO if you want to.
A/B Split Testing
For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.
For their A/B Split testing, Leadpages gives you a bit of control. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
To control how much each variant gets, you can also choose traffic distributions. Change Leadpages Subdomain
Analytics
A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.
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Leadbox (Popups)
Leadbox is Leadpages version of popups. These pop-ups aim to create a last-ditch effort for conversion. It is as simple as creating your landing page with the drag-and drop builder.
After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. Some of them include:
- Plain text
- Click the button to see more
- As image links
- As a time-locked and time-scheduled event.
- As exit intent popup Change Leadpages Subdomain
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert bars
Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.
These alert bars convey your message to your site users without being distracting or annoying. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. Some CTA’s you can include in these alert bars are:
- Driving signups (for an event or a webinar)
- Promoting Offers
- Expanding your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Even analytics can work on how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This is highly effective whenever you email blast for an event you want to send your current members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Change Leadpages Subdomain
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It might be some kind of niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.
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Leadpages Price Point
Among all landing page creators, Leadpages is among the most affordable. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. However, each option can lower the price point significantly.
Leadpages also offers you three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited Pages | All standard features | All Pro and Standard Features |
| Unlimited Traffic | Online sales and payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Sub-Accounts Free |
| Unlimited Pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt-in Text Campaigns | 1-on-1 Quick Start Call |
| Hosting is free | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- More Affordable than the Competition
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- Easy to find templates through filters
- This allows you to sort templates according to highest conversion rate. Change Leadpages Subdomain
- Solid integration options
- Unlimited traffic in all plans
- Analytics built-in
- Two-step easy opt-ins
- Good selection of widgets
- You can make your site more interesting and useful by using alert bars and pop-ups.
Cons
- Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
- Uploading custom templates can be more expensive.
- Limited styling Options
- Builder can be clunky and not as flexible as the competitors.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
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Leadpages Last Thoughts
Leadpages looks great on paper. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
This is the problem. These ideas can only be described as good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. It even includes 200+ free templates. Of course, these are all very welcome features.
Some of the most important and crucial features are only available in more advanced plans.
The most critical of all of these features is the A/B split testing. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Change Leadpages Subdomain
Other things to note that are only available in the Pro plan are the online sales and payments features. Advanced integration is available only to advanced plans. If you find one of your favorite services in this category, you will have to purchase that plan.
These are all reasons why the standard plan is not available. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.
Overall, Leadpages is a great service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.
Leadpages: Frequently Asked Questions Change Leadpages Subdomain
What makes Leadpages Unique from other landing page creators?
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
The type of plan that you choose will determine how much Leadpages costs.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
What is Leadpages?
Leadpages is a landing page builder that aims to generate leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.
Leadpages offers a free trial.
Yes, Leadpages offers a 14-day free trial.
Leadpages offers only a 14-day free trial. Any talks about a 30-day to 60-day free trial are fakes.
How do I integrate Leadpages with my email marketing tool?
Leadpages integrates with many email marketing tools.
It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
You can do this by going to the billing link on your accounts page. In there, you will find a canceled subscription. Click on this to finish the process.