Landing pages. These pages are among the most popular on the internet. During the course of an internet session, you might have visited ten or fifty. You might have visited more if you like to click on ads.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.
Best Practices in Making the Best Landing Pages Can Leadpages vs Raiders
Now we know what landing pages are for. Now we need to ponder how to make the best landing page. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. However, we can always try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Expect the same browsing habits to your potential leads as you have.
It is best to try to prevent this from happening. One of the best ways to do this is to let them know what it is all about. This is best done quickly with headlines.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Choose a good illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. Think of it this way. While the headline gets the attention, the copy retains it.
As much as possible, make your copy clear and concise. It should show your potential audience what you want them to do. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time that is against us. Make the forms the central focus of your landing page. You can always make it visible to users as they navigate your page.
- Call to Action: Make it Clear
Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. Now how can you do that if you can’t even call on them to act.
The call to action, or “CTA,” is the most important part of the landing page. You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Here, action verbs are your best friend.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Display a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. However, getting data (i.e., name and email address) can be very difficult.
The best way to go about things is to offer or sell something that is relevant to what they are looking for. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.
They will eventually see the value and accept your offer.
- Ask only what you really need
You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. You don’t need to give your email address or name.
Remember, you want to get only the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quantity can be better than quality.
- All navigation removed
One thing landing pages are known for is the lack of navigation on their sites. This is the right thing to do if you are serious about your offer. Your product and your whole message are at the front and center of the page.
As with the example in the forms section, anytime away from your message is time, not selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. That way, you have more chances of conversion than before.
- Make sure your page is available on all devices.
A responsive website means a website that adapts to whatever device is used to browse it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. Search engine optimization (SEO) is one way to achieve this.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
You can also use it to express your gratitude and promote your products. This could be a great way to promote your products.
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Leadpages
Leadpages Overview
Leadpages is a website whose main selling point is to create a landing page.
Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.
Leadpages generated landing pages are very versatile. These pages can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages are also very proud of their customizability. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
They even have landing page templates that can be used for various types of products and services. Some of these include but are not limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages have been doing what they do for more than a decade now. It was established by Clay Collins and was based in Minneapolis Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Features
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. Everything else is just extra.
Leadpages has a Drag and Drop builder which requires no programming. This feature has become a standard for all services that styles themselves as landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. All pages created with this builder can be compatible with mobile devices. The page will look clean and tidy when viewed through a mobile device.
This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. It is impossible to change it.
You are therefore out of luck if you need a mobile website that is more personalized.
This reengineering may still require a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.
Templates
LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. From there, you can change the text, which images to show, and how they are shown.
The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple
If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some templates may need some tweaking to be relevant to current trends and times. Can Leadpages vs Raiders
Widgets
The widgets are the heartbeat of Leadpage builder’s templates. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. You can also choose what happens to your leads after they submit the information. Whether you keep them on the current page or email them a file, it is up to you. Can Leadpages vs Raiders
Another interesting widget is the social-like widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.
The checkout widget is an important feature to remember. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Note: Checkouts are available to Pro and Advanced Customers only.
A/B Testing and Analytics
Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
This might be possible with A/B testing. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Can Leadpages vs Raiders
You can integrate third party analytics into your Leadpages account to get more stats and numbers. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.
Leadbox (Popups)
Leadbox is Leadpages version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.
The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. To schedule when the pop-up appears, you can use a timer. You can even tell it to appear whenever the user intends to exit your page.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. This requires trial and error. Pop ups that are too intrusive can frustrate users. Remember to keep the right balance when using pop ups.
Alert Bars
The Leadpages system has a new feature called alert bars, or notification bars. This feature is only available in Leadpages.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. Can Leadpages vs Raiders
Leaddigits and Leadlinks
Leadlinks and Leaddigits are two new additions to the Leadpages system. The two of them somehow share the same functions. What differentiates the two is the environment at which they are used in.
It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. Once they click the link, they are already signed up on the event. No sign-ups required.
Leaddigits also work on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages Price
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages allows you to pay your plans in three payment options. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. Can Leadpages vs Raiders
You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.
| Leadpages Standard ($37/mo – paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo, paid annually) |
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Pros and cons of Leadpages
Pros
- An affordable price point
- Easy to use for starters
- You can quickly create landing pages with GIves
- There are many templates (that you can sort).
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in and easily accessible
- Two-step easy opt-in process
- A great selection of widgets to help you build your landing pages
- Alert bars and pop ups make for novel ideas to convert and gather leads.
Cons
- Mobile version is not possible.
- Extra templates can cost extra
- There are very few styling options.
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- Standard plans do not offer A/B testing.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.
Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Clickfunnels is the brainchild of businessman and author Russel Brunson. He was an expert in email marketing and the invention of Clickfunnels was no surprise.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.
However, to keep things fair, we should only focus on the landing page capabilities of the service. However, we may touch lightly on some of the more advanced features.
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. Can Leadpages vs Raiders
The Etison editor supports building pages for both desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. You can also add video overlays to your landing page.
The builder also allows you to set advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
This drag and drop is sometimes a little limited. It’s a small price to pay for its simplicity.
Templates
Clickfunnels has templates that you can use to quickly create your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
Clickfunnels templates don’t just work for landing pages. There are templates for just about everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
You can then click the “Create Variation” button to generate a new version that you can modify. You can then see the differences between the pages.
On the analytics side, ClickFunnels has reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Can Leadpages vs Raiders
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. You can also see earnings per click and sales count.
Clickfunnels Price
To say that ClickFunnels is affordable is an understatement. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.
| Basic Plan (87 USD per month, payable annually) | Platinum Plan ($247.50 per month if billed annually) |
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Clickfunnels Pros and Cons
Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Supports the Backpack CRM and InfusionSoft.
- You can share your funnel with other members
- Hip pages that can be customized and made to order
- Are you able to provide reliable analytics
- Split testing even in the basic plans
- One-click upsells
Cons
- Premium Plan too expensive
- The standard plan does not provide unlimited funnels, pages, and visitors
- Split testing capabilities are just basic
- Sometimes the landing page builder can be somewhat buggy. Can Leadpages vs Raiders
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Leadpages versus Unbounce
Unbounce Overview
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce came from a time when “landing page” was nothing but a buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Unbounce is a leader in online marketing today. Unbounce is responsible for nearly a billion internet conversions. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce offers a drag-and-drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.
The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and edit your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. There are also times when you want to reuse a complex landing page that is too meticulous to edit. Can Leadpages vs Raiders
Unbounce gives you the ability to clone and edit your own landing page. That means, there is no need to start from scratch if you want to remake an old landing page. Basically, with this feature, you are using your own landing page as a template.
Popups and sticky bars
Unbounce added sticky bar and popup features to help increase conversions.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. It provides for an interesting content delivery to your chosen audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.
Analytics, Reports, A/B Testing
You may need to try many different designs before you find the perfect landing page design for your website. As such, A/B Testing should always be a feature for good landing page builder services. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
Their A/B testing even works for the pop ups and sticky bars. This will allow you to determine which conversion tools work best for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. To use this function, you will need a script manager. So you will need to learn that if you want to fully get the scope of your reports.
Dynamic Text Replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool will allow you to create landing pages based on the search terms of your audience.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic Can Leadpages vs Raiders
Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
All plans also have a common features available to them:
- Smart and classic builder
- Unlimitless landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
| Launch ($72 per month) | Optimize($108 per month) | Accelerate ($180 per Month) |
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Pros and cons of Unbounce
Pros
- It is flexible and allows you to design your landing pages in a way that suits you best.
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- WordPress is easy to integrate
- Automated A/B Testing in all plans
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Professionally optimized templates allows for easy starting line in making pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Can Leadpages vs Raiders
Cons
- Form Builder lacks some key functions
- Split testing can only be done for pages created within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors must be optimized.
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Leadpages versus Instapages
Instapages Overview
Instapage is one of the most popular and well-known landing pages on the market. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.
This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It’s very simple to use and anyone can create a landing page.
You even have complete freedom. It is the only landing-page builder that lets you place elements on top of one another. You can even make landing pages that do not make sense at all.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. The preview page will also help you design your page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.
You can customize these templates
Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. These templates are modern and more contemporary than others.
Instablock
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. A creative implementation of this can allow you to make blocks that basically function as widgets. Can Leadpages vs Raiders
Instablock templates are available if you need to get an idea of how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive pages
Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.
What is a surprise however is that these mobile landing pages are also customizable. Though there is only limited customization (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. It is not surprising that Instapage has their own analytics system and can A/B-test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. Can Leadpages vs Raiders
Collaborative Tools
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. Comment mode is basically a team member who can comment on a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
If changes have been made, they can notify the members once the issues have been fixed. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
Instapage Price
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. It’s not surprising that they can be more costly. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Instapage currently offers two plans. The Business Plan and the Customizable enterprise plan
| Business Plan ($199 per month paid annually) | Enterprise Plan (Custom price based on the services selected) |
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Instapage Pros and Cons
Pros
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects Can Leadpages vs Raiders
Cons
- Higher price makes it not available for most of the market
- We lack a lot of widgets
- Only custom plans allow for A/B testing
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
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Leadpages Versus Competitor Verdict Can Leadpages vs Raiders
Leadpages is a leading brand in making landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
A buggy one would only cause headaches in the long run.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
Right now it would be safe to say that:
Leadpages is a great landing page solution for people looking for affordable options.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Honorable Mentions
Sumo(SumoMe)
Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Sumo functions more like a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. However, its features are still geared towards converting leads.
One feature to note is its list builder. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let’s examine ConvertKit’s focus on landing pages.
It has more than a dozen types of landing pages templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
You should only use ConvertKit if your focus is more of an email service provider