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leadpages-review

While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. The internet is part of everything, whether it’s work or life.

There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.

However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.

Acquiring these leads and converting them into new customers has now become an entirely different playing field.

Landing Pages are a crucial tool in the Internet ecosystem.

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For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.

Landing Pages Add Leadpages Opt In To Shopify

Landing pages can be described as a type of independent internet page. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.

You could use a video advertisement on YouTube, or banner ads from Facebook to promote your campaign.

You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.

A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.

Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. This will help you decide what type of landing page to create.

These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data include names, email addresses, and other relevant data. These landing pages are often used by B2B companies.

Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.

Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This can sometimes be frustrating and take a lot of effort.

As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. A common feature that is shared among these page builders is the ability to create a landing page without a code.

These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What is it About?

Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.

It is focused on creating landing pages and pop-ups to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

LeadPages offers two things to potential users. It is the number of templates they offer and its ease of use.

For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

The other thing that Leadpages so proudly boasts about is the ease of their UI. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. You can save any time by helping us.

Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. The company was initially based in Minneapolis, Minnesota in the United States. He sold the company only at the start of the new decade.

Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2 – What Can It Do?

Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.

However, what about other features? What do Leadpages do to make it unique from the others? Here is a brief overview of what it can do. Later in this review, we will dive into these topics.

Leadpages is a landing page maker and offers the following:

  • Drag and Drop Editing

Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was introduced in 2016 as an alternative to their standard editor.

  • 130+ free templates along with a template marketplace.

For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. You can hit publish once you are done.

A paid template might be a better option if the 130+ templates are not enough.

  • Many marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.

  • Integrations with websites

Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B testing

A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.

  • Detailled analytics

Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.

Aside from the landing page builder feature. Leadpages has its own branding features. These are the features that make LeadPages different from other landing page services.

  • Leadboxes

Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can help you increase your conversions.

  • Leadlinks

This is a one click sign up for offers geared towards existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.

  • Leaddigits

This enables your leads to opt in to your stuff via their mobile phones and automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder

Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.

The process starts with using a template, which there are 130+ free ones the service provides. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.

It wouldn’t be the end of your world if there isn’t a template that meets your needs.

The built in drag and drop builder can help you build one from scratch or edit the template. This drag and drop builder is pretty intuitive. Furthermore, it is entirely code free. It does have some limitations that can sometimes be frustrating. Add Leadpages Opt In To Shopify

You can see a preview of what your page will look like at the right side of your screen. The left sidebar allows you to access some settings. These settings include:

  • Widgets
  • Page layout
  • Page styles
  • Page tracking

Let’s take a closer look at widgets within these four options.

Widgets

Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

You can include a button to your Call to Action if you have created a Call to Action. You will need the button widget when you have a button.

The button widget allows you to:

  • You can customize your button. This includes the font and size of your button, as well buttons and text colors.
  • Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.

You can use the second option to offer a two-step opt in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Add Leadpages Opt In To Shopify

We can also look at the Forms Widget.

We will be using many forms when working with landing pages. For Leadpages, it is the forms widget that we will be using for this. You have a lot more control. Using the forms widget allows you to:

  • Integrate with webinar or email marketing services
  • Add new fields to the form
  • Choose what to do after a user clicks submit.

The last option gives you further selections into what to do. For this, you have the option to:

  • Keep the user on the same page
  • You can send them to another page, such as a thank-you page or confirmation page.
  • Send them a file. This is another way to create lead magnets.

Last but not least, we need to look at the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. This widget is relatively new in Leadpages.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive previews

Mobile traffic is gradually catching up to desktop traffic, it is obvious. As such, your website and your landing page should look well on any device, be it desktop or mobile.

Leadpages ensures that your designs are responsive. All pages can be viewed on mobile devices with their own design. Leadpages allows you to see how your pages will look on a mobile device. Add Leadpages Opt In To Shopify

This preview is for Leadpages only. You cannot edit how your page will look on mobile. You can’t do much with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

It is important to remember that the responsive mobile version always displays items from left to right in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.

Publishing

After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.

  • Publishing via Leadpages
  • Publishing through your custom domain connected to Leadpages
  • Publishing through WordPress Plugin
  • Publishing as an HTML Add Leadpages Opt In To Shopify

Publishing your landing page using Leadpages’ domain is the easiest way. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is ready to use; if you want, you can utilize it.

However some people think that not using your own domain looks unprofessional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

However, all pages published through this method are still hosted on Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.

Keep in mind that you will need a domain name and a web host in order to publish your HTML page.

Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.

This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

Leadpages allows you to control their A/B split testing. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.

To control how much each variant gets, you can also choose traffic distributions. Add Leadpages Opt In To Shopify

Analytics

A/B Split testing can only get you so far in analyzing your landing page performance. Luckily, Leadpages has its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.

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Leadbox (Pop-ups)

Leadbox is Leadpages’ version of pop-ups. These pop-ups are designed to make a last-ditch effort to convert. It is as simple as creating your landing page with the drag-and drop builder.

After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:

  • Plain text
  • Click the button to see more
  • Image links
  • As a time-locked, time-scheduled event.
  • As exit intent popup Add Leadpages Opt In To Shopify

These tools allow you to experiment with new ideas and may even help to reduce the number of conversions that slip through your fingers.

Alert bars

Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.

These alert bars communicate your message to site visitors without being distracting. They do not take a full page as pop-ups do. Even on mobile devices, where they are smaller, they don’t obstruct the screen.

Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:

  • Driving signups (for an event or a webinar)
  • Promoting offers
  • Expanding your mailing list

These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks can be used to send an invitation to your subscribers instantly. You can send your subscribers a link as an invitation to an event that you are hosting. You don’t even need to sign up. They just need to click the link and be signed up.

This is highly effective whenever you email blast for an event you want to send your current members.

Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Add Leadpages Opt In To Shopify

Leaddigits

Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.

It could be a niche reach. It’s still a useful and important tool. The more channels you have to collect conversions, the more you can send out to your customers.

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Leadpages Price Point

Among all landing page creators, Leadpages is among the most affordable. It all comes down to their target audience. Leadpages is affordable for individuals as well as small businesses. Leadpages is different from other services that are only available to larger companies.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.

Leadpages also offers you three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.

Leadpages Standard ($37/mo – paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo – paid annually)
Unlimited Pages All standard features All Standard and Pro Features
Unlimited Traffic Online Sales and Payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Sub-Accounts Free
Unlimited Pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt-in Text Campaigns 1-on-1 Quick Start Call
Free Hosting Partial Discounts Leadpages Virtual Workshops
Connect 1 Domain
200+ Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • Easy to Use especially for beginners
  • Allows you to create landing pages quickly
  • It is easy to locate templates using filters.
  • Allows you to sort templates by highest conversion rate Add Leadpages Opt In To Shopify
  • Solid integration options
  • All plans include unlimited traffic.
  • Built-in analytics
  • Easy two-step opt-ins
  • Good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Costs extra to upload some custom templates
  • There are limited styling options.
  • Builders can be more complicated than the competitors and may not be as flexible.
  • .The builder is not only clunky but can also be quite sloppy.
  • No Enterprise Option
  • A/B Testing is limited on the Standard Plan

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Leadpages Final Thoughts

On paper, Leadpages is a good idea. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

That’s the thing, however. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.

Then there is a pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. It even includes 200+ free templates. These are all welcome features.

Some of the most important and crucial features are only available in more advanced plans.

The most critical of all of these features is the A/B split testing. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Add Leadpages Opt In To Shopify

Other things to note that are only available in the Pro plan are the online sales and payments features. Advanced integration is available only to advanced plans. If you find one of your favorite services in this category, you will have to purchase that plan.

These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.

Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.

Leadpages: Frequently Asked Questions Add Leadpages Opt In To Shopify

What makes Leadpages Unique from other landing page creators?

The best thing about Leadpages is its ability to create pop-ups or alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.

Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.

How do Leadpages work?

Leadpages is a landing-page builder that generates leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.

Does Leadpages offer a free trial?

Yes, Leadpages offers a 14-day free trial.

Leadpages only offers a 14-day trial. All claims of a 30-day-to-60-day trial are false.

How do I integrate Leadpages with my email marketing tool?

Leadpages can integrate with many email marketing tools.

It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.

Can I cancel my Leadpages account? How do I do that?

Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.

This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. To complete the process, click on this link

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