Landing pages. These pages are among the most popular on the internet. You might have visited as many as ten websites in a single internet session. You might have visited more if you like to click on ads.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
The Best Practices for Making the Best Landing Pages Add Leadfeeder To WordPress
We now know what landing pages do. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. We can still try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Expect the same browsing habits to your potential leads as you have.
So it is in your best interest to find ways to stop this. One of the best ways to do this is to let them know what it is all about. Headlines are the best way to reach this in the fastest time.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Use a great illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
The image should represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
Make sure your copy is clear and concise. Your copy should clearly communicate your message to your audience. Finally, a good and compelling copy speaks directly to your visitors. This is where the use of “you” or “your” can help.
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.
- Call to Action: Make it Clear
A landing page without a call to action is not a landing page at all. Remember, the purpose of a landing page is to make your audience follow what you want them to do. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. Your CTAs should be easy to follow to avoid confusion. Action verbs can be your best friends here.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Display a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.
Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. You can offer them something related like a cheese cookbook or other relevant items.
They will eventually see the value and accept your offer.
- Ask only what you really need
It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.
Remember, you want to get only the most relevant data. You want to collect as many relevant data as possible on multiple audiences. To generate leads. Quality can be more important than quantity.
- All navigation removed
Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your message and product should be at the top of the page.
As with the example in the forms section, anytime away from your message is time, not selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
That is not what you want.
You want to make your audience focus on your call to action. This will increase your conversion rate.
- Make sure your page is available on all devices.
A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
Your page must be mobile-friendly if you want to reach as many people as possible. You don’t want your forms to fail just because your website can’t load it on mobile. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.
- Make sure to include a thank-you page.
A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. You can also use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
You can also use it to express your gratitude and promote your products. This could be a great way to promote your products.
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Leadpages
Leadpages Overview
Leadpages is a website whose main selling point is to create a landing page.
Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.
Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages pride themselves on their customization. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. At every turn, there is a template available for you.
They even have landing page templates that can be used for various types of products and services. These include, but aren’t limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages has been in business for over a decade. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Features
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. This is what users are looking for in landing page builders. Everything else is just extra.
Leadpages has a Drag and Drop builder which requires no programming. This feature has become a standard for all services that styles themselves as landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.
To increase engagement, you can add social likes or comments to any page. You can even use the added new timing control to let elements appear after a time delay.
Their drag-and-drop builder also makes it responsive. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.
However, there are limitations to this responsiveness. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. The designers may have an idea of what it might look like. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
That said, this reengineering might still need a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.
Templates
Templates have been the backbone of LeadPages’ page builder. After all, it is where you begin creating your landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. From there, you can change the text, which images to show, and how they are shown.
If the drag-and-drop builder already makes the process easy, the templates just make it even easier. Also, picking a good template can save you a lot of time if you are looking to create multiple
If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Add Leadfeeder To WordPress
Widgets
If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. The forms widget has multiple uses.
The forms widget lets you integrate the information into your preferred email marketing and webinar services. You can also choose what happens to your leads after they submit the information. Whether you keep them on the current page or email them a file, it is up to you. Add Leadfeeder To WordPress
The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even provide surprising sources of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Not all customers are eligible for checkouts.
Analytics and A/B Testing
On its higher plans, Leadpages offers A/B Testing to its users. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
A/B testing might help with that. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. With it, you can see how effective one version is compared to the other.
Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.
Analytics is another feature that can help you determine how your landing pages are performing. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Add Leadfeeder To WordPress
You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox (Popups)
Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.
The Leadbox offers many more ways to increase your conversions. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
Alert Bars
The Leadpages system has a new feature called alert bars, or notification bars. This feature is only available in Leadpages.
For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. As such, it is another novel tool for generating leads. Add Leadfeeder To WordPress
Leadlinks and Leaddigits
Leadlinks and Leaddigits are two new additions to the Leadpages system. The two of them somehow share the same functions. What differentiates the two is the environment at which they are used in.
For Leadlinks, it basically acts as an instant invitation. It will create an email for you and send it to your subscribers. They will be signed up for the event as soon as they click the link. No sign-ups required.
Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
These two features can only be used in certain situations. These are good tools to have if you need a different way to reach your target audience.
Leadpages Prices
As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages is more focused on individuals than larger businesses.
Leadpages allows you to pay your plans in three payment options. These are monthly, annually, and a two-year plan. You will save more money by paying more upfront. Add Leadfeeder To WordPress
Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.
| Leadpages Standard ($37/mo – paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo – paid annually) |
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Pros and cons of Leadpages
Pros
- An affordable price point
- For beginners, it is simple to use
- GIves you to make landing pages in a short amount of time
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans provide unlimited traffic.
- Analytics built-in and easily accessible
- Two-step easy opt-in process
- Nice selection of widgets for building your landing pages.
- Pop ups and alert bars are innovative ways to convert leads and collect them.
Cons
- Lacks the ability to customize mobile version of your landing pages
- Extra templates can cost extra
- There are very few styling options.
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
In terms of landing pages, click funnels allows you to make a series of them. Clickfunnels allows you to create the basic landing page as well as opt-in pages and an email autoresponder.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. He was an expert in email marketing and the invention of Clickfunnels was no surprise.
Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
However, to keep things fair, we should only focus on the landing page capabilities of the service. However, we may touch lightly on some of the more advanced features.
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. Add Leadfeeder To WordPress
The Etison editor allows you to create pages for desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.
Templates
Clickfunnels also has built in templates you can use to easily start making your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. Split testing is easy if you only have one page.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. From there, you can see how different the two pages can be.
On the analytics side, ClickFunnels has reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Add Leadfeeder To WordPress
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.
| Basic Plan ($87 per month billed annually) | Platinum Plan ($247.50 per Month if you bill annually) |
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Clickfunnels Cons and Pros
Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- Allows you to Share your funnel with other members
- Hip pages that can be customized and made to order
- Are you able to provide reliable analytics
- Split testing is possible even with the most basic plans
- Upsells in a click
Cons
- Premium Plan too expensive
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- Sometimes the landing page builder can be somewhat buggy. Add Leadfeeder To WordPress
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Leadpages versus Unbounce
Overview of Unbounce
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
The main goal of Unbounce is to help you get more out of marketing. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Unbounce is a leader in online marketing today. Unbounce is responsible for nearly a billion internet conversions. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.
Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.
Their landing page builder is also very intuitive. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and Edit Your Landing Pages
There are times when you get repetitive with multiple landing pages. There are also times when you want to reuse a complex landing page that is too meticulous to edit. Add Leadfeeder To WordPress
Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. This feature lets you use your existing landing page as a template.
Popups and Sticky Bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.
These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.
Analytics, Reports, A/B Testing
You may need to try many different designs before you find the perfect landing page design for your website. As such, A/B Testing should always be a feature for good landing page builder services. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. So you will need to learn that if you want to fully get the scope of your reports.
Dynamic text replacement
Unbounce is a popular choice for PPC marketers. This is the reason why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
It is even very simple to use Unbounce. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic Add Leadfeeder To WordPress
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Through machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
All plans also have a common features available to them:
- Smart and classic builder
- Unlimitless landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
| Launch ($72 per month) | Optimize($108 per month) | Accelerate ($180 per Month) |
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Pros and cons of Unbounce
Pros
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- Easy to Integrate using WordPress
- All plans include automated A/B testing
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Professionally optimized templates allows for easy starting line in making pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is the next big thing in landing pages. Add Leadfeeder To WordPress
Cons
- Form Builder lacks some key functions
- Split testing is only for pages made within Unbounce. You cannot compare landing pages made outside of the service.
- No unlimited option for publishing pages. You are only given a limited number of pages.
- Mobile editors must be optimized.
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Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.
This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. As such their plans are geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.
It even gives you absolute freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. Even landing pages with no sense can be created.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.
Customizable Templates
Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. These templates are modern and more contemporary than others.
Instablock
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. This can be used to create blocks that function as widgets. Add Leadfeeder To WordPress
Instablock templates are available if you need to get an idea of how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive pages
Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.
Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. Add Leadfeeder To WordPress
Collaborative Tools
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. How comment mode works is basically, one team member cna comment suggestions to a landing page.
This is done with just a click on the specific offending part. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
They can notify members if there have been any changes. Through this flag down system, it is very easy to observe which one have been changed and which one need more attention.
Instapage price
We already discussed that Instapage’s main market are bigger businesses and enterprises. It’s not surprising that they can be more costly. However, their 14-day free trial is available for those who are curious about how their service works.
Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan
| Business Plan ($199 monthly, payable annually) | Enterprise Plan (Custom Price Depending on choice of Services Taken) |
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Instapage Pros & Cons
Pros
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Built in heat mapping is one of the strongest analytical tool available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects Add Leadfeeder To WordPress
Cons
- Higher price makes it not available for most of the market
- We lack a lot of widgets
- A/B testing found only in custom plan
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
> > Click Here to Start a Free Trial < <
Leadpages Versus Competitor Verdict Add Leadfeeder To WordPress
Leadpages is a leader in creating landing pages. Its price and ease-of-use are the main reasons for this success. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their main weakness lies in what they are selling, which is their landing page builder. Having a clunky and buggy landing page builder just hurts its brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
Buggy ones will only lead to headaches over the long-term.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
Right now it would be safe to say that:
Leadpages is a great landing page solution for people looking for affordable options.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Honorable Mentions
Sumo(SumoMe)
Sumo (formerly called SumoMe) is less of a website. It is more like a toolkit. Sumo functions more like a widget.
It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.
Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let’s examine ConvertKit’s focus on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
You should only use ConvertKit if your focus is more of an email service provider