Landing pages. They are probably among the most visited types of websites on the internet. During the course of an internet session, you might have visited ten or fifty. You might have visited more if you like to click on ads.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are a powerful component of digital marketing strategy.
Rogier’s YouTube channel Rogier*live has a video review for those who like a visual experience. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
The Best Practices for Making the Best Landing Pages Diagram Workflow Flow Design Online
We now know what landing pages do. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. However, we can always try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Expect the same browsing habits to your potential leads as you have.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. Headlines are the best way to reach this in the fastest time.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Use a great illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Make a great copy
To get people to take your offer seriously, it is not enough to have compelling headlines. It must be supported by compelling copy. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
Make sure your copy is clear and concise. Your copy should clearly communicate your message to your audience. Finally, a good and compelling copy speaks directly to your visitors. This is where the use of “you” or “your” can help.
- Make the lead form visible at first glance
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time when everything is against us. Make the forms the central focus of your landing page. You can always make it visible to users as they navigate your page.
- Get involved
A landing page without a call to action is not a landing page at all. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Display a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. However, getting data (i.e., name and email address) can be very difficult.
Selling or offering something relevant to the customer’s needs is the best way to do business. You might be selling a subscription to cheese. You can offer them something related like a cheese cookbook or other relevant items.
They will eventually see the value and accept your offer.
- Only ask what you need
You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.
Remember, you want to get only the most relevant data. You want to collect as many relevant data as possible on multiple audiences. For generating leads. Quality can be more important than quantity.
- Remove all navigation
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
You do not want that.
You want to make your audience focus on your call to action. This will increase your conversion rate.
- Make sure that your page is accessible on every device.
A responsive website is one that adjusts to the device being used to view it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
Your page must be mobile-friendly if you want to reach as many people as possible. You don’t want your forms to fail just because your website can’t load it on mobile. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. Most of the time, how a product does depends on how accessible it is to search. One way to do this is to use SEO or search engine optimization.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. Master SEO, and you can find yourself selling more of your product.
- Make sure to include a thank-you page.
A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. You can also use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
You can also use it to express your gratitude and promote your products. This might go a long way for promotion.
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Leadpages
Leadpages Overview
Leadpages is a website whose main selling point is to create a landing page.
They mostly focus on helping small businesses grow by being their tech solution. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.
Leadpages generated landing pages are very versatile. They can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages pride themselves on their customization. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. At every turn, there is a template available for you.
In fact, they have landing page templates for different kinds of products and services. Some of these include but are not limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages has been in business for over a decade. It was established by Clay Collins and was based in Minneapolis Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Features
Leadpages Landing Page Creator
Leadpages wouldn’t exist without this feature. After all, this is what people are looking for in a landing page builder. Everything else is just extra.
In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature has become a standard for all services that styles themselves as landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Their drag-and-drop builder also makes it responsive. That means all pages you create can be compatible with mobile devices too. The page will look clean and tidy when viewed through a mobile device.
This responsiveness has its limitations. It is not possible to go deep into the design of a mobile website. The designers may have an idea of what it might look like. However, there is no way to edit it.
You are therefore out of luck if you need a mobile website that is more personalized.
That said, this reengineering might still need a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.
Templates
Templates have been the backbone of LeadPages’ page builder. It is also where you start creating landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. From there, you can change the text, which images to show, and how they are shown.
The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.
If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. The hits outnumber the misses. Some templates may need some tweaking to be relevant to current trends and times. Diagram Workflow Flow Design Online
Widgets
The widgets are the heartbeat of Leadpage builder’s templates. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.
The forms widget lets you integrate the information into your preferred email marketing and webinar services. You can also choose what happens to your leads after they submit the information. It is up to you whether you want them to stay on the same page or send them a file. Diagram Workflow Flow Design Online
The social-like widget is also another interesting widget. It basically adds more engagement to your pages by allowing them to “like” your page just like in social media. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.
Lastly, the checkout widget is another important one to cover. This widget allows you to collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Note: Checkouts are available to Pro and Advanced Customers only.
Analytics and A/B Testing
Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.
A/B testing might help with that. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Diagram Workflow Flow Design Online
You can integrate third party analytics into your Leadpages account to get more stats and numbers. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.
Leadbox (Popups)
Leadbox is Leadpages’ version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. To schedule when the pop-up appears, you can use a timer. You can even tell it to appear whenever the user intends to exit your page.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. This requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.
Alert bars
Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. It is a novel tool to generate leads. Diagram Workflow Flow Design Online
Leadlinks and Leaddigits
Leadlinks and Leaddigits are two new additions to the Leadpages system. They share some similarities. What differentiates the two is the environment at which they are used in.
It acts as an invitation for Leadlinks. It will get subscribers from your mailing list and then make an email to send to them. Once they click the link, they are already signed up on the event. No sign-ups required.
Leaddigits also work on the same principle. Leaddigits works on both mobile devices and text messages.
These two features can only be used in certain situations. These are good tools to have if you need a different way to reach your target audience.
Leadpages Prices
As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages allows you to pay your plans in three payment options. These are monthly, annually, and a two-year plan. Paying for more upfront will save you more money in the long run. Diagram Workflow Flow Design Online
You can also choose from the three Leadpages plans. The higher plan typically includes all of the features found in the previous plan plus some more.
| Leadpages Standard ($37/mo – paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
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Pros and cons of Leadpages
Pros
- An affordable price point
- Easy to use for starters
- GIves you to make landing pages in a short amount of time
- There are many templates (that you can sort).
- Solid integration options
- All plans include unlimited traffic.
- Built-in and accessible analytics
- Allows you to make easy two-step opt-ins
- A great selection of widgets to help you build your landing pages
- Pop ups and alert bars are innovative ways to convert leads and collect them.
Cons
- Mobile version is not possible.
- Additional templates may be more expensive.
- There are very few styling options.
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. Thus, it is no wonder why creating landing pages is also a feature of Clickfunnels.
Clickfunnels is very user-friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
In terms of landing pages, click funnels allows you to make a series of them. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Clickfunnels is the brainchild of businessman and author Russel Brunson. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Brunson started the service to help him and his team create sales funnels. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.
Clickfunnels Features
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
To keep things fair, however, we will only be focusing on the landing page capabilities. We may however touch lightly on some of its more sophisticated features
So how is Clickfunnels as a landing page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. Clickfunnels defines a landing page as any page within a funnel. This landing page is called the Etison Editor. Diagram Workflow Flow Design Online
The Etison editor supports building pages for both desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. If you know how to code, you can add custom CSS codes to tweak stuff that is too difficult with just the drag and drop editor.
This drag and drop is sometimes a little limited. It’s a small price to pay for its simplicity.
Templates
Clickfunnels has templates that you can use to quickly create your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. There are templates for just about everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Split Testing and Analytics
ClickFunnels offers split testing, which allows you to compare which page converts better. Split testing is easy if you only have one page.
You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.
ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Diagram Workflow Flow Design Online
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
To say that ClickFunnels is affordable is an understatement. It might seem like $87 seems high for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.
| Basic Plan ($87 per month billed annually) | Platinum Plan ($247.50 per Month if you bill annually) |
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Clickfunnels Pros and Cons
Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Supports the Backpack CRM and InfusionSoft.
- Allows you to Share your funnel with other members
- Customizable and hip pages
- Has reliable analytics
- Split testing even in the basic plans
- One-click upsells
Cons
- Premium Plan is too steep of a price
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- The landing page builder can be a bit buggy sometimes. Diagram Workflow Flow Design Online
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Leadpages versus Unbounce
Unbounce Overview
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
Unbounce’s main objective is to make marketing more effective. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce was born in a time where “landing pages” was a mere buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was designed to make landing pages easy without requiring any technical knowledge. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.
Their landing page builder is also very intuitive. The page builder is easy to use and doesn’t have any bugs. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and Edit Your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Diagram Workflow Flow Design Online
Unbounce allows you to create and modify your landing pages. That means, there is no need to start from scratch if you want to remake an old landing page. Basically, with this feature, you are using your own landing page as a template.
Popups and sticky bars
Unbounce added sticky bar and popup features to help increase conversions.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. It provides for an interesting content delivery to your chosen audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. You can also customize when these conversion tools are displayed.
Analytics, Reports, A/B Testing
You may need to try many different designs before you find the perfect landing page design for your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.
These reports can be combined with Unbounce’s analytics and detailed reports to give you a comprehensive overview of how things are going and the health and performance of your tools and pages.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. It needs a script manager to use the function. So you will need to learn that if you want to fully get the scope of your reports.
Dynamic text replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
Unbounce even makes it very easy to use. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic Diagram Workflow Flow Design Online
Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
All plans also have a common features available to them:
- Smart and classic builder
- Unlimitless landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce apps
| Launch ($72 per Month) | Optimize($108 per month) | Accelerate ($180 per month) |
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Pros and cons of Unbounce
Pros
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- Easy to Integrate using WordPress
- All plans include automated A/B testing
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Templates that are professionally optimized allow for a simple start in creating pages
- Pop ups and sticky bars allow for more interesting ideas on converting leads
- Smart Traffic is the next big thing in landing pages. Diagram Workflow Flow Design Online
Cons
- Form Builder lacks some key functions
- Split testing can only be done for pages created within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors need to be optimized.
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Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. As such most of their updates are going into that direction.
They have grown to be the best landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.
Instapage Features
Drag and Drop Builder
The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.
It even gives you absolute freedom. It is the only landing-page builder that lets you place elements on top of one another. Even landing pages with no sense can be created.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. The preview page will also help you design your page. This preview will be opened in a new tab to ensure that you do not lose progress of your work.
Customizable Templates
Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. These templates are modern and more contemporary than others.
Instablock
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. This can be used to create blocks that function as widgets. Diagram Workflow Flow Design Online
Instablock templates are available if you need to get an idea of how they work.
Instapage’s most expensive plans allow you to have instablock in your library and edit or update them. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive pages
Instapage’s page builders are mobile-friendly. These pages are generated as soon as a landing page is created.
What is a surprise however is that these mobile landing pages are also customizable. Though there is only limited customization (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. Diagram Workflow Flow Design Online
Collaborative Tools
This is another feature that was clearly put with Instapage’s core customer base in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. They can even tag members with the use of @mentions.
If changes have been made, they can notify the members once the issues have been fixed. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage price
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. However, their 14-day free trial is available for those who are curious about how their service works.
Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan
| Business Plan ($199 monthly, payable annually) | Enterprise Plan (Custom price based on the services selected) |
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Instapage Pros and Cons
Pros
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with many internet marketing tools and services
- Built in heat mapping is one of the strongest analytical tool available
- Teams can collaborate on landing pages using collaboration tools
- Online documentation exists to help for more confusing aspects Diagram Workflow Flow Design Online
Cons
- Higher price makes it not available for most of the market
- We lack a lot of widgets
- A/B testing found only in custom plan
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
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Leadpages Versus Competitor Verdict Diagram Workflow Flow Design Online
Leadpages is a leading brand in making landing pages. Its price and ease-of-use are the main reasons for this success. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their main weakness lies in what they are selling, which is their landing page builder. Having a clunky and buggy landing page builder just hurts its brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
A buggy one would only cause headaches in the long run.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
It would be safe right now to say:
Leadpages is a great landing page solution for people looking for affordable options.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Honorable Mentions
Sumo(SumoMe)
Sumo (formerly called SumoMe) is less of a website. It is more like a toolkit. Sumo functions more like a widget.
In terms of a landing page builder, there really is nothing to compare it to with landing pages. Its features are still designed to convert leads.
One feature to note is its list builder. It converts visitors who visit once into customers and readers over time. Basically, it functions as a mailing list gatherer.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let us clearly examine how ConvertKit focuses on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.
You should only use ConvertKit if your focus is more of an email service provider