Landing pages. These pages are among the most popular on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.
Best Practices in Making the Best Landing Pages How Leadpages vs Upwork
We now know what landing pages do. We now need to think about how to create the best landing pages. There is no way to guarantee a landing page that converts 100%. However, we can always try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Expect the same browsing habits to your potential leads as you have.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. Headlines are the best way to reach this in the fastest time.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Use a great illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
The image should represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Make a great copy
To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. This is how it should be viewed. While the headline gets the attention, the copy retains it.
Make sure your copy is clear and concise. It should show your potential audience what you want them to do. Finally, a good and compelling copy speaks directly to your visitors. This is where the use of “you” or “your” can help.
- Make the lead form visible at first glance
Landing page designers often make the mistake of placing forms at the bottom or top of their pages. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time when everything is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.
- Get involved
A landing page without a call to action is not a landing page at all. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?
The call to action, or “CTA,” is the most important part of the landing page. Without it, you have a useless landing page. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Display a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. However, getting data (i.e., name and email address) can be very difficult.
The best way to go about things is to offer or sell something that is relevant to what they are looking for. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.
They will eventually see the value and accept your offer.
- Ask only what you really need
You want to gather as much information about your leads as possible. However, asking too much can be very suspicious. In order to avoid this, ask only for the relevant information you need. Things like name and email can be enough.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. To generate leads. Quantity can be better than quality.
- Remove all navigation
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
You do not want that.
Your call to action should be the focus of your audience. That way, you have more chances of conversion than before.
- Make sure your page is available on all devices.
A responsive website is one that adjusts to the device being used to view it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.
- Optimize for Search
Of course, you want your page to be easily searchable. How a product performs depends on how easily it can be searched. One way to do this is to use SEO or search engine optimization.
SEO is a complex process that involves optimizing keywords and creating copy that targets key phrases. Master SEO, and you can find yourself selling more of your product.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
The page can be used to upsell leads and direct them towards more products. This will result in new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This might go a long way for promotion.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. It can be used with no coding.
Landing pages generated by Leadpages are extremely versatile. They can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Leadpages is one of the most affordable landing page generator services. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages are also very proud of their customizability. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. At every turn, there is a template available for you.
They even have landing page templates that can be used for various types of products and services. Some of these include but are not limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages has been in business for over a decade. It was established by Clay Collins and was based in Minneapolis Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Features
Leadpages Landing Page Creator
Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature has become a standard for all services that styles themselves as landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
To increase engagement, you can add social likes or comments to any page. You can even use the added new timing control to let elements appear after a time delay.
Their drag-and-drop builder also makes it responsive. All pages created with this builder can be compatible with mobile devices. When seen through a mobile device, the page will look spick and clean.
However, there are limitations to this responsiveness. It is not possible to go deep into the design of a mobile website. The designers may have an idea of what it might look like. However, there is no way to edit it.
As such, if you want a more customized mobile website, you are out of luck.
That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates
LeadPages’ page builders have relied heavily on templates. It is also where you start creating landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. You can then modify the text, images, and display order.
The drag-and-drop tool makes it easy to create templates. Also, picking a good template can save you a lot of time if you are looking to create multiple
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
And apparently, this service is necessary too. Most Leadpages templates are a hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. How Leadpages vs Upwork
Widgets
The widgets are the heartbeat of Leadpage builder’s templates. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.
The button widget is one of the most popular widgets in Leadpages. It allows you to create and customize functional buttons. You can add text, change its size and color, as well as modify the font and colors. This is a crucial function that you should get hold of.
The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. You can also choose what happens to your leads after they submit the information. Whether you keep them on the current page or email them a file, it is up to you. How Leadpages vs Upwork
The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.
The checkout widget is an important feature to remember. This widget allows you to collect your payments. This widget integrates with Stripe. To make this function work, you will need a Stripe account.
Not all customers are eligible for checkouts.
A/B Testing and Analytics
Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. It is not difficult to create lead pages using good practices, but it is hard to determine if your landing pages are effective.
A/B testing might help with that. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.
Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. How Leadpages vs Upwork
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox (Popups)
Leadbox is Leadpages version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.
Leadboxes are unique in that you have the ability to choose how they should be activated. You can link it to a plain text or button link. To schedule when the pop-up appears, you can use a timer. You can even tell it to appear whenever the user intends to exit your page.
The Leadbox offers many more ways to increase your conversions. This requires trial and error. Pop ups that are too intrusive can frustrate users. Remember to keep the right balance when using pop ups.
Alert Bars
Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. How Leadpages vs Upwork
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. They share some similarities. What differentiates the two is the environment at which they are used in.
For Leadlinks, it basically acts as an instant invitation. It will create an email for you and send it to your subscribers. Once they click the link, they are already signed up on the event. No sign-ups required.
Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages Price
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. How Leadpages vs Upwork
Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.
| Leadpages Standard ($37/mo – paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo, paid annually) |
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Leadpages Pros and Cons
Pros
- An affordable price point
- Easy to use for starters
- GIves you to make landing pages in a short amount of time
- There are many templates (that you can sort).
- Solid integration options
- All plans include unlimited traffic.
- Built-in and accessible analytics
- Two-step easy opt-in process
- A great selection of widgets to help you build your landing pages
- Pop ups and alert bars are innovative ways to convert leads and collect them.
Cons
- Lacks the ability to customize mobile version of your landing pages
- Extra templates can cost extra
- There are very few styling options.
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
In terms of landing pages, click funnels allows you to make a series of them. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Clickfunnels is the brainchild of businessman and author Russel Brunson. He was an expert in email marketing and the invention of Clickfunnels was no surprise.
Afterall, the service started as a way to help Brunson and his team to create sales funnels for their own use. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
To keep things fair, however, we will only be focusing on the landing page capabilities. We may however touch lightly on some of its more sophisticated features
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is known as the Etison editor. How Leadpages vs Upwork
The Etison editor allows you to create pages for desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
That said, this drag and drop can be a bit limited at times. It is a simple price to pay for its simplicity.
Templates
Clickfunnels also has built in templates you can use to easily start making your funnels. These templates are great for creating your funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
Clickfunnels templates don’t just work for landing pages. There are templates for just about everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Split Testing and Analytics
ClickFunnels offers split testing, which allows you to compare which page converts better. Split testing is easy if you only have one page.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. From there, you can see how different the two pages can be.
ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. How Leadpages vs Upwork
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
| Basic Plan ($87 per month billed annually) | Platinum Plan ($247.50 per Month if you bill annually) |
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Clickfunnels Pros and Cons
Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- Allows you to Share your funnel with other members
- Customizable and hip pages
- Has reliable analytics
- Split testing is possible even with the most basic plans
- Upsells in a click
Cons
- Premium Plan too expensive
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- Sometimes the landing page builder can be somewhat buggy. How Leadpages vs Upwork
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Leadpages versus Unbounce
Unbounce Overview
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
The main goal of Unbounce is to help you get more out of marketing. On the side of landing pages and conversion, Unbounce makes pre-optimized ones to ensure the best conversion that they can gather for their customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce came from a time when “landing page” was nothing but a buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was designed to make landing pages easy without requiring any technical knowledge. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder also allows you to use 100+ free templates. These templates are a good place to start when creating your first beginner landing page.
The landing page builder of their site is very user-friendly. The page builder is easy to use and doesn’t have any bugs. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and edit your Landing Pages
There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. How Leadpages vs Upwork
Unbounce gives you the ability to clone and edit your own landing page. This means that you don’t have to create a new landing page if you wish to modify an existing one. This feature lets you use your existing landing page as a template.
Popups and Sticky Bars
Unbounce added sticky bar and popup features to help increase conversions.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. It is designed to make sure your message is visible to your audience and not distract from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. This allows you to deliver interesting content to your audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. You can also customize when these conversion tools are displayed.
Analytics, Reports, A/B Testing
It takes multiple tries before you can find the right landing page design that fits your website. For landing page builders to be successful, A/B testing should always be an option. That is why, Unbounce, also made sure that they have the best A/B Testing capabilities out there.
Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic text replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.
Usually, this is combined with Google Ads’ keyword insertion to match the searchers’ preference whenever they interact with your page.
Unbounce even makes it very easy to use. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic How Leadpages vs Upwork
Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
All plans also have a common features available to them:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce apps
| Launch ($72 per Month) | Optimize($108 per month) | Accelerate ($180 per month) |
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Pros and cons of Unbounce
Pros
- It is flexible and allows you to design your landing pages in a way that suits you best.
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- Easy to Integrate using WordPress
- All plans include automated A/B testing
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Templates that are professionally optimized allow for a simple start in creating pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is shaping up to be the next big thing when it comes to landing pages. How Leadpages vs Upwork
Cons
- Form Builder lacks some key functions
- Split testing can only be done for pages created within Unbounce. You cannot compare landing pages made outside of the service.
- No unlimited option for publishing pages. You are only given a limited number of pages.
- Mobile editors must be optimized.
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Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. As such most of their updates are going into that direction.
They have grown to be the best landing page platform. Marketers are able to maximize lead conversion through personalized and optimized landing pages, and bring them to their audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.
Instapage Features
Drag and Drop Builder
The Instapage drag-and-drop builder is more advanced than the rest. Like most drag and drop builders, it does not need coding. It’s very simple to use and anyone can create a landing page.
You even have complete freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. Even landing pages with no sense can be created.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. The preview page will also help you design your page. To ensure you don’t lose any progress, the preview page will open in a new tab.
You can customize these templates
Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.
In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. They are more modern looking than most.
Instablock
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This means that they will be making a lot of landing pages. This could be a chore in the long run, and may even be a waste of money for such a repetitive job.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. This can be used to create blocks that function as widgets. How Leadpages vs Upwork
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. All edits and updates to that block will be automatically applied to your published pages.
Responsive pages
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These are all generated from the moment each landing page is generated.
Surprise! These mobile landing pages can be customized. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
That said, the tool that could be considered a highlight in analytics for Instapage is their heat map. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
This tool allows users to see whether their call to action placement is efficient. How Leadpages vs Upwork
Collaborative Tools
This is another feature that was clearly put with Instapage’s core customer base in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. How comment mode works is basically, one team member cna comment suggestions to a landing page.
This is done with just a click on the specific offending part. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
If changes have been made, they can notify the members once the issues have been fixed. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage price
We already discussed that Instapage’s main market are bigger businesses and enterprises. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan
| Business Plan ($199 monthly, payable annually) | Enterprise Plan (Custom price based on the services selected) |
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Instapage Pros and Cons
Pros
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Good publishing options
- Integrates with most internet marketing services and tools
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects How Leadpages vs Upwork
Cons
- It is not affordable for the majority of the market because it has a higher price
- We lack a lot of widgets
- Only custom plans allow for A/B testing
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
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Leadpages Versus Competitor Verdict How Leadpages vs Upwork
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their main weakness lies in what they are selling, which is their landing page builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
A buggy one would only cause headaches in the long run.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. If fixed well, it could a good competition to Unbounce, who seems to be targeting the same market as them.
Right now it would be safe to say that:
Leadpages is an affordable landing page solution that people love.
With its innovative technology, Unbounce makes a stunning landing page solution. Smart Traffic may be a game-changer in the future.
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Honorable Mentions
Sumo(SumoMe)
Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Sumo functions more like a widget.
It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.
One feature to note is its list builder. It converts visitors who visit once into customers and readers over time. Basically, it functions as a mailing list gatherer.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit
ConvertKit is both an email service provider and a landing site builder. As such, there really is not much to compare it to with Leadpages if we are talking about landing page capacity.
Let’s examine ConvertKit’s focus on landing pages.
It has more than a dozen types of landing pages templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
These landing pages can be customized to reflect your brand but customization is limited to the essentials.
You should only use ConvertKit if your focus is more of an email service provider