Landing pages. They are probably among the most visited types of websites on the internet. During the course of an internet session, you might have visited ten or fifty. You might have visited more if you like to click on ads.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages can be used to motivate people and turn them into customers or leads. They are seen as powerful components of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. You may want to read our article below to get a more comprehensive look at Leadpages. It compares it with some of its competitors.
The Best Practices for Making the Best Landing Pages Click Funnel vs Sales Funnel
Now we know what landing pages are for. We now need to think about how to create the best landing pages. To be honest, there really is no surefire way to make the best landing page with a 100% conversion. However, we can always try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Your potential leads should have the same browsing habits as you.
So it is in your best interest to find ways to stop this. One of the best ways to do this is to let them know what it is all about. Headlines are the best way to reach this in the fastest time.
People on the internet have a very short attention span, and you want to shoot your shot (and your offer) before they even lose interest.
- Choose a good illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. Think of it this way. The headline grabs attention, but the copy keeps it.
As much as possible, make your copy clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. This is where the use of “you” or “your” can help.
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. Make the forms the central focus of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Get involved
A landing page without a call to action is not a landing page at all. Remember, the purpose of a landing page is to make your audience follow what you want them to do. Now how can you do that if you can’t even call on them to act.
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. Your CTAs should be easy to follow to avoid confusion. Here, action verbs are your best friend.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Show a relevant offer
A landing page can be used to sell products, but it can also collect data about potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.
Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. You can offer them something related like a cheese cookbook or other relevant items.
They will eventually see the value and accept your offer.
- Ask only what you really need
It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. Things like name and email can be enough.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quality can be more important than quantity.
- All navigation removed
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your message and product should be at the top of the page.
As with the example in the forms section, anytime away from your message is time, not selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
You do not want that.
Your call to action should be the focus of your audience. This will increase your conversion rate.
- Make sure that your page is accessible on every device.
A responsive website is one that adjusts to the device being used to view it. Responsiveness in a website is important because of the number of traffic coming from mobile devices.
Your page must be mobile-friendly if you want to reach as many people as possible. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. Most of the time, how a product does depends on how accessible it is to search. One way to do this is to use SEO or search engine optimization.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. You can sell more of your product if you master SEO.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This could be a great way to promote your products.
> > Click Here to Start a Free Trial < <
Leadpages
Leadpages Overview
Leadpages is a website whose main selling point is to create a landing page.
Their tech solutions are primarily focused on small businesses. Their website’s main selling point is its easy-to-use landing-page builder. It can be used with no coding.
Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on Leadpages’ website or connected to other domains, such as your custom domains or your WordPress website.
Leadpages is one of the most affordable landing page generator services. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages pride themselves on their customization. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. There is a template for every situation.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
In terms of brand longevity. Leadpages has been in business for over a decade. It was established by Clay Collins and was based in Minneapolis Minnesota. Right now, the company is owned by Redbrick, which offers many other web solutions and Leadpages.
Leadpages Features
Leadpages Landing Page Builder
Leadpages wouldn’t exist without this feature. After all, this is what people are looking for in a landing page builder. Everything else is just extra.
In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature has become a standard for all services that styles themselves as landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. You can now format text without having to click away or interrupt your flow of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. The new timing control allows you to set elements to appear after a delay.
Another positive thing about their builder is that all pages created with this drag-and-drop builder are actually responsive sites. That means all pages you create can be compatible with mobile devices too. When seen through a mobile device, the page will look spick and clean.
This responsiveness has its limitations. That is, there really isn’t a way to dig in and dig deep into the mobile website’s design. They may have a preview of how it would look. However, there is no way to edit it.
As such, if you want a more customized mobile website, you are out of luck.
That said, this reengineering might still need a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.
Templates
Templates have been the backbone of LeadPages’ page builder. After all, it is where you begin creating your landing pages.
For Leadpages, your landing page creation usually starts with picking a template and modifying it. You can then modify the text, images, and display order.
If the drag-and-drop builder already makes the process easy, the templates just make it even easier. Also, picking a good template can save you a lot of time if you are looking to create multiple
If you feel that the 130+ free templates provided are not enough, you can opt in to their template marketplace where you can access some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Click Funnel vs Sales Funnel
Widgets
The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. This is a crucial function that you should get hold of.
Another notable widget in Leadpages’ arsenal is the Forms widget. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. This widget can be used for multiple purposes.
The forms widget lets you integrate the information into your preferred email marketing and webinar services. You can also choose what happens to your leads after they submit the information. Whether you keep them on the current page or email them a file, it is up to you. Click Funnel vs Sales Funnel
Another interesting widget is the social-like widget. It basically adds more engagement to your pages by allowing them to “like” your page just like in social media. It is interesting in such a way that it can give off a hip vibe to pages. It can even be a surprising source of analytics.
The checkout widget is an important feature to remember. This widget allows you to collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Not all customers are eligible for checkouts.
Analytics and A/B Testing
Leadpages offers A/B testing to users on its higher plans. A/B testing is crucial if you want to optimize your conversion rates. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
A/B testing might help with that. One version of your landing pages is taken and compared to another version. With it, you can see how effective one version is compared to the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Analytics is another feature that can help you determine how your landing pages are performing. Leadpages analytics provides a view of the health of your landing page and how often it is being visited. Click Funnel vs Sales Funnel
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox (Popups)
Leadbox is Leadpages’ version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. You can even tell it to appear whenever the user intends to exit your page.
The Leadbox offers many more ways to increase your conversions. Of course, this also requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
Alert bars
Alert bars or notification bars is a novel feature in the Leadpages system. So far, only Leadpages offers this feature.
For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. It is a novel tool to generate leads. Click Funnel vs Sales Funnel
Leadlinks and Leaddigits
Leadlinks and Leaddigits are two new additions to the Leadpages system. The two of them somehow share the same functions. The environment in which they are used is what distinguishes them.
For Leadlinks, it basically acts as an instant invitation. It will get subscribers from your mailing list and then make an email to send to them. They will be signed up for the event as soon as they click the link. No sign-ups required.
Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages Price
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages’ focus is towards individuals rather than bigger businesses.
Leadpages also allows you to pay for your plans in three different payment models. These are monthly, annually, and a two-year plan. Paying for more upfront will save you more money in the long run. Click Funnel vs Sales Funnel
Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.
| Leadpages Standard ($37/mo – paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo – paid annually) |
|
|
|
Pros and cons of Leadpages
Pros
- An affordable price point
- Easy to use for starters
- You can quickly create landing pages with GIves
- There are many templates (that you can sort).
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in and easily accessible
- Allows you to make easy two-step opt-ins
- Nice selection of widgets for building your landing pages.
- Pop ups and alert bars are innovative ways to convert leads and collect them.
Cons
- Lacks the ability to customize mobile version of your landing pages
- Additional templates may be more expensive.
- Limited styling options
- Builder can be buggy.
- Builder is more complicated to use than other drag-and-drop builder.s
- No enterprise option prices
- A/B Testing is not offered on the standard plan.
> > Click Here to Start a Free Trial < <
Leadpages versus Clickfunnels
Clickfunnels Overview
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is very user-friendly. It has a builder which does not require coding. However, you can also build entire sales funnels using Clickfunnels.
In terms of landing pages, click funnels allows you to make a series of them. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Clickfunnels is the brainchild of businessman and author Russel Brunson. He was an expert in email marketing and the invention of Clickfunnels was no surprise.
Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. It is not difficult to predict that Clickfunnels will be the product that offers the best value for money.
However, to keep things fair, we should only focus on the landing page capabilities of the service. We may however touch lightly on some of its more sophisticated features
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels has a drag and drop landing page maker. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is known as the Etison editor. Click Funnel vs Sales Funnel
The Etison editor allows you to create pages for desktop and mobile. Aside from that, it includes an image library with useful pictures to add pizzazz or X-factor in your landing page. You can also add video overlays to your landing page.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
That said, this drag and drop can be a bit limited at times. It’s a small price to pay for its simplicity.
Templates
Clickfunnels also has built in templates you can use to easily start making your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
Clickfunnels templates don’t just work for landing pages. There are templates for just about everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Split Testing and Analytics
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
You can then click the “Create Variation” button to generate a new version that you can modify. From there, you can see how different the two pages can be.
ClickFunnels provides reliable analytics data. It has Funnel Stats that monitors each sales funnel and landing page which you can access from the top tab. Click Funnel vs Sales Funnel
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
ClickFunnels can be described as affordable. Sure looking at it, it might seem that $87 is a steep price for a basic plan. You will be amazed at all the features that come with this $87 plan.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
| Basic Plan ($87 per month billed annually) | Platinum Plan ($247.50 per Month if you bill annually) |
|
|
Clickfunnels Cons and Pros
Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Has direct support of the Backpack CRM, InfusionSoft, and Clickbank
- You can share your funnel with other members
- Customizable and hip pages
- Are you able to provide reliable analytics
- Split testing even in the basic plans
- Upsells in a click
Cons
- Premium Plan too expensive
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing is a basic capability
- The landing page builder can be a bit buggy sometimes. Click Funnel vs Sales Funnel
> > Click Here to Start a Free Trial < <
Leadpages versus Unbounce
Unbounce Overview
Unbounce is the reason we’re reviewing landing page builders now, other than comparing them.
The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce came from a time when “landing page” was nothing but a buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. That said, he was so tired of waiting for advancement in technology that he decided to develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. With a diet of baloney sandwiches and beer, they birthed Unbounce from a dark, 500 square-foot room in Gastown Vancouver.
Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Unbounce was founded in 2009 and is still a leader in landing pages, conversion, marketing, and other technologies.
Unbounce Features
Drag and Drop Builder
Unbounce offers a drag-and-drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.
Unbounce’s builder also allows you to use 100+ free templates. These templates are a good place to start when creating your first beginner landing page.
The landing page builder of their site is very user-friendly. The page builder is easy to use and doesn’t have any bugs. Flexible customization allows you to create eye-catching landing pages with strong Call to Actions.
Clone and edit your Landing Pages
There are times when you get repetitive with multiple landing pages. There are also times when you want to reuse a complex landing page that is too meticulous to edit. Click Funnel vs Sales Funnel
Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. This feature lets you use your existing landing page as a template.
Popups and sticky bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. It provides for an interesting content delivery to your chosen audience.
These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.
Analytics, Reports, A/B Testing
It takes multiple tries before you can find the right landing page design that fits your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.
You can even use their A/B testing for sticky bars and pop-ups. This will allow you to determine which conversion tools work best for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
However, integration with third-party programs such as Facebook Pixel or Google Analytics can prove to be too complicated. It needs a script manager to use the function. So you will need to learn that if you want to fully get the scope of your reports.
Dynamic Text Replacement
Remember Unbounce being super popular with PPC marketers? This is the reason why. This tool will allow you to create landing pages based on the search terms of your audience.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
It is even very simple to use Unbounce. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic Click Funnel vs Sales Funnel
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Their Smart Traffic is a testament to these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Through machine learning and A.I. it will analyze a visitor’s attributes and send them the best landing page variant to ensure high conversion rates.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
All plans also have a common features available to them:
- Classic and smart builder
- Unlimited landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce Apps
| Launch ($72 per month) | Optimize($108 per month) | Accelerate ($180 per Month) |
|
|
|
Pros and cons of Unbounce
Pros
- The landing page builder is pretty flexible and it gives you huge freedom in designing your landing page
- Dynamic Text Replacement Feature allows you to create more custom made and targeted results per potential lead
- WordPress is easy to integrate
- Automated A/B Testing in all plans
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Professionally optimized templates allows for easy starting line in making pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. Click Funnel vs Sales Funnel
Cons
- Some key functions are missing from Form Builder
- Split testing can only be done for pages created within Unbounce. It is not possible to compare landing pages created outside the Unbounce service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors must be optimized.
> > Click Here to Start a Free Trial < <
Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. As such most of their updates are going into that direction.
This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instead of focusing on smaller businesses and individuals, Instapage’s main focus is bigger businesses and enterprises. As such their plans are geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. It does not require coding, unlike other drag and drop builders. It is very easy to pick up and anybody can start making a landing page.
You even have complete freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. Even landing pages with no sense can be created.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.
You can customize these templates
Instapage also gives you templates available for use. These templates can be used to create landing pages, just like most templates.
In the case of instapage, they have roughly 80 to 90 templates that are pure landing pages, others are more like random internet pages, such as thank you pages, or good bye pages.
These templates are professional-made and almost ready to use, despite the fact that there are not many landing page templates. They are more modern looking than most.
Instablock
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This will mean that they will need to make a lot more landing pages. This can be tedious and costly in the long-term.
Instapage removes this repetitive part through Instablock which allows you to save certain blocks or parts of the landing page and then copy these elements or blocks to other landing pages. This can be used to create blocks that function as widgets. Click Funnel vs Sales Funnel
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. All edits and updates to that block will be automatically applied to your published pages.
Responsive pages
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These pages are generated as soon as a landing page is created.
Surprise! These mobile landing pages can be customized. Though there is only limited customization (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Since Instapage is serious on giving the most conversion as they promise to their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. The heat map tracks visitors’ mouse movements and pinpoints which landing pages are most popular.
Through this tool, users can see if the placement of their call to actions are efficient or should they rearrange their design to better suit their needs. Click Funnel vs Sales Funnel
Collaborative Tools
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. How comment mode works is basically, one team member cna comment suggestions to a landing page.
It takes only a click to remove the offending portion. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
They can notify members if there have been any changes. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage Price
We already discussed that Instapage’s main market are bigger businesses and enterprises. It’s not surprising that they can be more costly. However, their 14-day free trial is available for those who are curious about how their service works.
Instapage currently offers two plans. The Customizable enterprise plan and the Business Plan
| Business Plan ($199 monthly, payable annually) | Enterprise Plan (Custom price based on the services selected) |
|
|
Instapage Pros and Cons
Pros
- Drag and drop builder is easy to use, but it’s super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Heat mapping, which is built in, is one of the most powerful analytical tools available
- Teams can collaborate on landing pages using collaboration tools
- Online documentation exists to help for more confusing aspects Click Funnel vs Sales Funnel
Cons
- It is not affordable for the majority of the market because it has a higher price
- Lacks a lot of widgets
- Only custom plans allow for A/B testing
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
> > Click Here to Start a Free Trial < <
Leadpages Versus Competitor Verdict Click Funnel vs Sales Funnel
Leadpages is a leader in creating landing pages. This is mostly because of its price point and ease of use. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their main weakness lies in what they are selling, which is their landing page builder. Having a clunky and buggy landing page builder just hurts its brand. The main purpose of purchasing a dedicated landingpage builder is to make your job easier.
Buggy ones will only lead to headaches over the long-term.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.
It would be safe right now to say:
Leadpages is an affordable landing page solution that people love.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Honorable Mentions
Sumo(SumoMe)
Sumo, formerly SumoMe, is less of an online website. It is more like a toolkit. Sumo functions more like a widget.
It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.
One feature to note is its list builder. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let us clearly examine how ConvertKit focuses on landing pages.
It has more than a dozen types of landing pages templates. These templates are crucial as Convertkit does not allow you to create landing pages from total scratch.
While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.
ConvertKit should be used only if you are primarily an email service provider