Landing pages. These pages are among the most popular on the internet. During the course of an internet session, you might have visited ten or fifty. You might have visited more if you like to click on ads.
There is a saturated number of online landing pages because of how much the internet is used for marketing. Landing pages can be used to motivate people and turn them into customers or leads. They are a powerful component of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.
The Best Practices for Making the Best Landing Pages Sales Funnel Landing Page
We now know what landing pages do. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. However, we can always try.
- Have your headline focus on benefits.
Observe your internet browsing habits. Pay attention to how many times you click on ads and which offers you decline. Your potential leads should have the same browsing habits as you.
It is best to try to prevent this from happening. Among them is to tell them upfront what is in it for them. Headlines are the best way to reach this in the fastest time.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Choose a good illustration
We all know the expression “A picture is worth a thousand words.” Once your leads accept your offer, you can show them the abstract feeling.
In short, the image must represent your audience. This will not be an easy task, and it might require a bit of trial and error to finally find the best image to represent your offer.
- Write a good copy
To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. Think of it this way. While the headline gets the attention, the copy retains it.
As much as possible, make your copy clear and concise. Your copy should clearly communicate your message to your audience. Finally, a good and compelling copy speaks directly to your visitors. This is where the use of “you” or “your” can help.
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. It is important to make forms visible at first glance because you want your audience to sign up for your offer at the fastest possible time.
Give your audience some time to consider or scroll down. This is time for them not to accept the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. You can always make it visible to users as they navigate your page.
- Get involved
A landing page without a call to action is not a landing page at all. A landing page should be designed to get your audience to follow your instructions. How can you make that happen if you don’t have the ability to call them to action?
The most important element of a landing page is its call to action (or “CTA”). You will have a useless landing site without it. To avoid confusion, your CTAs should not be difficult to follow. Action verbs can be your best friends here.
Call to Actions include “submit,” download,” “sign up now” and “get it immediately.”
- Show a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. That way, whenever you have a new and relevant product, you can sell this to that very same customer. However, getting data (i.e., name and email address) can be very difficult.
Selling or offering something relevant to the customer’s needs is the best way to do business. If you are selling a cheese subscription. You can offer them something related like a cheese cookbook or other relevant items.
They will eventually see the value and accept your offer.
- Only ask what you need
You want to gather as much information about your leads as possible. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. Things like name and email can be enough.
Remember, you want to get only the most relevant data. And you want as much relevant data on multiple audiences as you can. To generate leads. Quality can be more important than quantity.
- All navigation removed
Landing pages are well-known for their lack of navigation. This is the right thing to do if you are serious about your offer. Your message and product should be at the top of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. The same applies to if you give your audience a way out of your landing page. It is a way for them to escape your sales.
That is not what you want.
Your call to action should be the focus of your audience. This will increase your conversion rate.
- Make sure that your page is accessible on every device.
A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. This would be an embarrassing situation.
- Optimize for Search
Of course, you want your page to be easily searchable. Most of the time, how a product does depends on how accessible it is to search. Search engine optimization (SEO) is one way to achieve this.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. Master SEO, and you can find yourself selling more of your product.
- Make sure to include a thank-you page.
A thank you page is where you direct your leads once they have completed a form. However, this page can be misleading. Although it is called a thank-you page, you don’t necessarily have to thank them all. Rather you can use it for other purposes.
This part can be used to fulfill your promise (i.e. an instant download button for your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This could be a great way to promote your products.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
They mostly focus on helping small businesses grow by being their tech solution. Their website’s main selling point is its easy-to-use landing-page builder. Which can be used without coding required.
Landing pages generated by Leadpages are extremely versatile. These pages can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. This is due to its main focus being a small business and less on enterprises or large websites.
Landing pages are also very proud of their customizability. You can get unlimited access to the many templates that Leadpages offers when you sign up for an account. At every turn, there is a template available for you.
In fact, they have landing page templates for different kinds of products and services. These include, but aren’t limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages have been doing what they do for more than a decade now. It was established by Clay Collins and was based in Minneapolis Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Features
Leadpages Landing Page Creator
Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. All other features are just an added bonus.
Leadpages has a Drag and Drop builder which requires no programming. This feature is a standard feature for any service that calls itself landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This change makes it easier to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.
To increase engagement, you can add social likes or comments to any page. You can even use the added new timing control to let elements appear after a time delay.
Their drag-and-drop builder also makes it responsive. That means all pages you create can be compatible with mobile devices too. When seen through a mobile device, the page will look spick and clean.
This responsiveness has its limitations. It is not possible to go deep into the design of a mobile website. They may have a preview of how it would look. It is impossible to change it.
You are therefore out of luck if you need a mobile website that is more personalized.
That said, this reengineering might still need a lot of work. Most people have complained about Leadpages’ landing page builder as a bit too buggy or too clunky for their taste.
Templates
Templates have been the backbone of LeadPages’ page builder. It is also where you start creating landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. You can then modify the text, images, and display order.
If the drag-and-drop builder already makes the process easy, the templates just make it even easier. Also, picking a good template can save you a lot of time if you are looking to create multiple
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. These templates can be paid separately, regardless if you have a plan.
And apparently, this service is necessary too. The consensus is that most of Leadpages templates are hit-and-miss. With the misses outnumbering the hits. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. Sales Funnel Landing Page
Widgets
The widgets are the heartbeat of Leadpage builder’s templates. These are the building blocks of the page, and they are key features that enable landing pages created with Leadpages’ builder to function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
The Forms widget is another notable widget in Leadpages. This widget is crucial in gathering data from your audience, which is one of the main functions of a landing page. This widget can be used for multiple purposes.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. You can also choose what happens to your leads after they submit the information. Whether you keep them on the current page or email them a file, it is up to you. Sales Funnel Landing Page
The social-like widget is also another interesting widget. This widget allows users to “like” your pages, just as they would in social media. It increases engagement on your pages. It is interesting in such a way that it can give off a hip vibe to pages. It can even provide surprising sources of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Not all customers are eligible for checkouts.
A/B Testing and Analytics
On its higher plans, Leadpages offers A/B Testing to its users. If you want to increase your conversion rates, A/B testing will be crucial. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
This might be possible with A/B testing. One version of your landing pages is taken and compared to another version. It allows you to see the effectiveness of one version compared with the other.
Leadpages, for their part, make it easier for users to do the A/B split testing from the dashboard.
Another feature that helps in determining how your landing page is doing is analytics. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. Sales Funnel Landing Page
If you want to have more statistics and numbers to have a more accurate grip on your landing page’s performance, you can integrate third-party analytics into your Leadpages account. Apps like Facebook pixel and Google Analytics are some of the better ones for this job.
Leadbox (Popups)
Leadbox is Leadpages’ version of popups. These pop-ups are geared to create more conversions. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. There is no code required.
The interesting thing about leadboxes is that you can choose how to trigger them. It can be linked to plain text or a button link. To schedule when the pop-up appears, you can use a timer. It can be set to appear when the user exits your site.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. Of course, this also requires trial and error. Have these pop ups be too intrusive and you might frustrate your user. Remember to keep the right balance when using pop ups.
Alert Bars
Alert bars or notification bars is a novel feature in the Leadpages system. This feature is only available in Leadpages.
For alert bars, it works a lot like Leadboxes and pop ups in that, it appears while the user is browsing your page. However, a key difference between the two is that these notification bars do not obstruct the user’s experience.
Alert bars main function is to add Call to Actions (CTA) for pages that do not have it. As such, it is another novel tool for generating leads. Sales Funnel Landing Page
Leadlinks and Leaddigits
Leadlinks and Leaddigits are two new additions to the Leadpages system. The two of them somehow share the same functions. The environment in which they are used is what distinguishes them.
For Leadlinks, it basically acts as an instant invitation. It will get subscribers from your mailing list and then make an email to send to them. Once they click the link, they are already signed up on the event. There is no sign-up required.
Leaddigits also work on the same principle. Leaddigits works on both mobile devices and text messages.
These two features can only be used in certain situations. They are still good tools to have in case you want a more interesting way to reach your audience.
Leadpages Price
Leadpages is a great landing page maker and can be considered one of the most affordable. Leadpages is more focused on individuals than larger businesses.
Leadpages also allows you to pay for your plans in three different payment models. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. Sales Funnel Landing Page
Lastly, you can choose between the three plans that Leadpages offers. The higher plan usually has all the features from the previous plan and then some.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo) – Annually | Leadpages Advanced ($321/mo – paid annually) |
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Leadpages Pros and Cons
Pros
- An affordable price point
- Easy to use for starters
- GIves you to make landing pages in a short amount of time
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in and easily accessible
- Two-step easy opt-in process
- A great selection of widgets to help you build your landing pages
- Alert bars and pop ups make for novel ideas to convert and gather leads.
Cons
- Lacks the ability to customize mobile version of your landing pages
- Additional templates may be more expensive.
- Limited styling options
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- Standard plans do not offer A/B testing.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Clickfunnels isn’t limited to creating landing pages. They also offer sales funnels. In that sales funnels focus on converting leads to paying customers, they are essentially the same as landing pages. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Brunson started the service to help him and his team create sales funnels. He realized the potential of this product and released it publically. It quickly became an indispensable tool in internet marketing.
Clickfunnels Features
First, clickfunnel is a great tool. We will quickly run out of pages if we go through all of its features. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
To keep things fair, however, we will only be focusing on the landing page capabilities. We may however touch lightly on some of its more sophisticated features
How does Clickfunnels work as a landing-page creator?
Drag and Drop Editor
Clickfunnels offers a drag-and-drop landing page creator. In the case of Clickfunnels, each individual page inside a funnel is the landing page. This landing page is known as the Etison editor. Sales Funnel Landing Page
The Etison editor allows you to create pages for desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. If that’s not enough, you can even add Video overlays.
Another surprising thing about the builder is that it allows you to use advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
That said, this drag and drop can be a bit limited at times. It is a simple price to pay for its simplicity.
Templates
Clickfunnels has templates that you can use to quickly create your funnels. These funnels. They number about a hundred premade templates and each has been designed to ensure high conversion.
The thing is, Clickfunnels’ templates are not just for landing pages. They have templates for almost everything. They have templates for almost everything: opt-ins, sales, order forms and upsells.
Analytics and Split Testing
ClickFunnels offers split testing, which allows you to compare which page converts better. Split testing is easy if you only have one page.
Then, you can use the “Create Variation” button, to automatically generate a different version which you can customize. From there, you can see how different the two pages can be.
ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. Sales Funnel Landing Page
Their analytics has detailed stats of all your page views, unique page views, all opt-ins and the rate for opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
ClickFunnels can be described as affordable. It might seem like $87 seems high for a basic plan. You will be amazed at all the features that come with this $87 plan.
ClickFunnels offers a 14-day free trial, which is great for anyone who wants to test the site before investing.
| Basic Plan ($87 per month billed annually) | Platinum Plan ($247.50 per month if billed annually) |
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Clickfunnels Cons and Pros
Pros
- More than just a landing page builder, it allows you to make marketing funnels as well as entire websites
- Supports the Backpack CRM and InfusionSoft.
- You can share your funnel with other members
- Hip pages that can be customized and made to order
- Are you able to provide reliable analytics
- Split testing even in the basic plans
- One-click upsells
Cons
- Premium Plan too expensive
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing is a basic capability
- Sometimes the landing page builder can be somewhat buggy. Sales Funnel Landing Page
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Leadpages versus Unbounce
Unbounce Overview
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
It is one of the best landing page builders. This is due to its features that can be used with Pay per Click marketers (PPC marketers).
Unbounce was born in a time where “landing pages” was a mere buzzword. It was future founder of Unbounce, Rick Perrault who thought that landing pages were more than that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces to realize this dream with Oli Gardner and Carl Schmidt, Justin Stacey and Jason Murphy. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.
Unbounce is a leader in online marketing today. They are responsible for almost a billion conversions happening in the internet. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was built with the vision of opening up the creation of landing pages without much knowledge on tech. In fact, Unbounce drag and drop builder is the first of its kind on the internet.
It allowed them to create a lot of landing pages quickly, true to their vision.
Unbounce’s builder allows you to access 100+ templates for free. These templates are a good place to start when creating your first beginner landing page.
Their landing page builder is also very intuitive. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and Edit Your Landing Pages
There are times when you get repetitive with multiple landing pages. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. Sales Funnel Landing Page
Unbounce allows you to create and modify your landing pages. This means that you don’t have to create a new landing page if you wish to modify an existing one. Basically, with this feature, you are using your own landing page as a template.
Popups and sticky bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
Sticky bars are conversion tools that “stuck” to the top or bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. Pop ups can provide valuable content that is not easily seen by others. This allows you to deliver interesting content to your audience.
The popup and sticky bar builders work in the same manner as the drag-and-drop builder. The only added thing is that you can customize the triggers on when these conversion tools appear.
Analytics, Reports, A/B Testing
It takes multiple tries before you can find the right landing page design that fits your website. As such, A/B Testing should always be a feature for good landing page builder services. Unbounce has made it a point to have the best A/B testing capabilities.
Their A/B testing even works for the pop ups and sticky bars. WIth this, you can make sure which conversion tools are the best fit for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. It needs a script manager to use the function. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic text replacement
Remember Unbounce being super popular with PPC marketers? This is why. This tool will allow you to create landing pages based on the search terms of your audience.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
Unbounce even makes it very easy to use. WIth a click of a button, and then defining which text you want to replace and which ones you want to remain unchanged. You are able to create landing pages that are targeted with pinpoint precision.
Smart Traffic Sales Funnel Landing Page
Unbounce was the first to use landing pages, and they don’t seem willing to lose that distinction. Their Smart Traffic is a testament to these efforts.
Smart Traffic is still in beta, but it seems to be a powerful tool for lead conversion. What it basically does is it replaces A/B testing’s one size fits all philosophy in favor of a specialized landing pages to its audience.
Machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
Unbounce Price
In the case of Unbounce, it provides three plans for customers to choose to avail of their services. Most of these plans seem to have a steep price, however these will be worth it with all the features you get each.
Each plan also has a set of common features:
- Classic and smart builder
- Unlimitless landing pages
- Unlimited pop ups
- Unlimited sticky bars
- Access to unbounce apps
| Launch ($72 per Month) | Optimize($108 per month) | Accelerate ($180 per Month) |
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Pros and cons of Unbounce
Pros
- It is flexible and allows you to design your landing pages in a way that suits you best.
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- WordPress is easy to integrate
- All plans include automated A/B testing
- Has reliable and accurate analytics and if paired with Google analytics, will show a more accurate picture
- Professionally optimized templates allows for easy starting line in making pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is shaping up to be the next big thing when it comes to landing pages. Sales Funnel Landing Page
Cons
- Form Builder lacks some key functions
- Split testing can only be done for pages created within Unbounce. You cannot compare landing pages made outside of the service.
- There are limited publishing options. You are only given a limited number of pages.
- Mobile editors need to be optimized.
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Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Unlike most competitors, they primarily focus on building the best looking and functioning landing page. They are focusing their updates in this direction.
This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
That said, Instapage’s price point can be a bit steep compared to others due to their main market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. As such their plans are geared towards them.
Instapage Features
Drag and Drop Builder
Instapage drag and drop builder is the most advanced compared to the competition. Like most drag and drop builders, it does not need coding. It is very easy to pick up and anybody can start making a landing page.
You even have complete freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. Even landing pages with no sense can be created.
That said, the builder does gives you guidelines to make sure that your elements will be properly set and aligned. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.
Customizable Templates
Instapage offers templates that you can also use. These templates can be used to create landing pages, just like most templates.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. They are more modern looking than most.
Instablock
This feature is one Instapage’s most powerful and unique features, especially considering how Instapages main customer are companies.
This means that they will be making a lot of landing pages. This can be tedious and costly in the long-term.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. This can be used to create blocks that function as widgets. Sales Funnel Landing Page
Instablock templates are available if you need to get an idea of how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. All edits and updates to that block will be automatically applied to your published pages.
Responsive pages
One thing to note is that all pages made with Instapage’s page builder are mobile friendly. These pages are generated as soon as a landing page is created.
What is a surprise however is that these mobile landing pages are also customizable. Although there are very few customization options (i.e. Although the website shares the same design elements that the desktop page, the fact you can easily edit it is a big advantage over other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. Sales Funnel Landing Page
Collaborative Tools
This feature was also designed with Instapage’s core customers in mind.
Instapage allows multiple users to work on one landing page through a little cooperative setting called Comment mode. How comment mode works is basically, one team member cna comment suggestions to a landing page.
This is done with just a click on the specific offending part. Others can add to the conversation or offer suggestions. They can even tag members with the use of @mentions.
If changes have been made, they can notify the members once the issues have been fixed. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage price
Instapage’s primary market is larger businesses and enterprises, as we have already mentioned. As such, it will come to no surprise that their services could be on the more expensive side. However, their 14-day free trial is available for those who are curious about how their service works.
Instapage currently offers two plans. The Business Plan and the Customizable enterprise plan
| Business Plan ($199 monthly, payable annually) | Enterprise Plan (Custom Price Depending on choice of Services Taken) |
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Instapage Pros and Cons
Pros
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Good publishing options
- Integrates with most internet marketing services and tools
- Built in heat mapping is one of the strongest analytical tool available
- Collaboration tools allows teams to work on landing pages
- Online documentation exists to help for more confusing aspects Sales Funnel Landing Page
Cons
- It is not affordable for the majority of the market because it has a higher price
- We lack a lot of widgets
- A/B testing found only in custom plan
- The business plan allows for 30,000 unique visitors per monthly, 30 published landing pages experiences, five workspaces, and five team members.
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Leadpages Versus Competitor Verdict Sales Funnel Landing Page
Leadpages is a leader in creating landing pages. Its price and ease-of-use are the main reasons for this success. But, if you look at the competition, it is obvious that LeadPages still has much to catch up with.
Their biggest weakness is in the product they sell, which is their landing pages builder. A clunky, buggy landing page creator is a negative for a company’s brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
Buggy ones will only lead to headaches over the long-term.
Leadpages is a solid option if they can optimize their builder to match the level of the competition.
The other features of the product will follow, particularly considering how effective the principles for using Notification Bars and Pop ups are. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.
Right now it would be safe to say that:
Leadpages is an affordable landing page solution that people love.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is a great landing page solution for bigger businesses and enterprises.
Clickfunnels is an excellent sales funnel creator that focuses on lead conversion.
Honorable Mentions
Sumo(SumoMe)
Sumo, formerly SumoMe, is less of an online website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.
It is hard to find a better landing page builder than landing pages. However, its features are still geared towards converting leads.
Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.
You should only use Sumo instead of LeadPages if you want do not want to go all in with creating landing page.
ConvertKit
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let’s examine ConvertKit’s focus on landing pages.
First of all, it has over a dozen different types of landing page templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.
ConvertKit should be used only if you are primarily an email service provider