While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
Acquiring these leads and converting them into new customers has now become an entirely different playing field.
This is why Landing Pages have become crucial tools in the Internet’s ecosystem.
Laurie Wang has a YouTube video review for those who like a visual experience. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Upwork Leadpages
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. A landing page is often linked to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
Overall, you can simplify the landing page as a more lean and focused web page. Web pages encourage exploration but lead pages are focused on lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.
A call to action is a brief phrase that encourages your visitors to take the desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.
These landing pages are called lead generation landing pages and they aim to generate leads from visitors. These lead data can include email addresses, names, and other relevant information. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.
Like everything else on the internet, Landing Pages have undergone many changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.
Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. These page builders all share a common feature: the ability to create landing pages without the need for coding.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What is it About?
Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.
It is focused on creating landing pages and pop-ups to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
LeadPages offers two things to potential users. This is their extensive range of templates and ease-of-use.
LeadPages boasts about its 150+ professionally-designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.
These industries include but aren’t limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. For any excess time, you can help us.
Leadpages is among the oldest services of its kind on the internet. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. He sold the company only at the start of the new decade.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2: What can it Do?
Leadpages would not be a good service if it didn’t have tools to create leads. It is expected that Leadpages would have a landing-page builder.
However, what about other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.
As a landing page creator, Leadpages offers:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was added in 2016 as an option to the standard editor.
- With a template marketplace, you get 130+ templates for free.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Lots of marketing integrations
You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. This is completely optional and you can still use the domain name.
- Website integrations
Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages can hook up with WordPress through a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B Testing
A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. This is where A/B testing comes in handy. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailed analytics
Without proper analysis, your landing pages would not be performing well. Leadpages helps you with that by providing detailed analytics as well as the ability to combine it with Facebook Pixel, Google analytics, and more.
Aside from the landing page builder feature. Leadpages also has their own branded features. These are the features that make LeadPages different from other landing page services.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can help you increase your conversions.
- Leadlinks
This one-click sign up is for existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.
- Leaddigits
This enables your leads to opt in to your stuff via their mobile phones and automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder
Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.
The process starts with using a template, which there are 130+ free ones the service provides. You can also choose from their huge selection of paid templates.
That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.
It wouldn’t be the end of your world if there isn’t a template that meets your needs.
The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. It is also completely code-free. However, there are some limitations on it, which can be frustrating at times. Upwork Leadpages
You can see a preview of what your page will look like at the right side of your screen. The left sidebar allows you to access some settings. Which include:
- Widgets
- Page layout
- Page styles
- Tracking page
Within these four options, let’s examine widgets a bit closer..
Widgets
Your page’s main building blocks are widgets. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
The button widget allows you to:
- You can customize your button. This includes font and font size, as well as buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. Leadpages allows you to link to another landing page.
The 2nd option allows you to use a two-step opt-in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This is a better way to display details than on separate pages. Upwork Leadpages
Another widget we can look at is the Forms Widget.
Since we are working with landing pages, we will need to use many forms. For Leadpages, it is the forms widget that we will be using for this. It even gives you a lot of control. Using the forms widget allows you to:
- Integrate with webinar or email marketing services
- Add new fields to the form
- After a user clicks submit, choose what you want to do.
You have more options when it comes to what you should do. For this, you have the option to:
- Keep the user on the current page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another easy way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.
Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. Your website and landing page should be compatible with any device, mobile or desktop.
With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Upwork Leadpages
This preview is for Leadpages only. You cannot edit how your page will look on mobile. You can’t do much with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.
Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.
Publishing
Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.
- Publishing through Leadpages
- Publishing through your custom domain connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Upwork Leadpages
Publishing your landing page using Leadpages’ domain is the easiest way. Whenever you publish within Leadpages, it is automatically hosted on their own servers. This landing page is ready to use; if you want, you can utilize it.
Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
However, all pages published through this method are still hosted on Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.
Keep in mind that you will need a domain name and a web host in order to publish your HTML page.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.
Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
You can even choose traffic distributions to control how much goes to each variant. Upwork Leadpages
Analytics
A/B Split testing is only one way to analyze your landing page performance. Leadpages offers its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs provide more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages’ version of pop-ups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:
- Plain text
- As button links
- As image links
- As a time-locked and time-scheduled event.
- As exit intent popup Upwork Leadpages
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert bars
Leadpages’ unique feature is the ability create notification bars and alert bars. This tool is another one that has just been rolled out.
These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile devices, where they are smaller, they don’t obstruct the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:
- Sign ups for an event or webinar
- Promoting offers
- Expanding your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks
Leadlinks is another feature offered by Leadpages, but this one is smaller and might not be used as much.
Leadlinks is basically an instant invite to your subscribers. You can send your subscribers a link as an invitation to an event that you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This works well when you need to send an email blast about an event to your existing members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Upwork Leadpages
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It could be a niche reach. It’s still a useful and important tool. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Leadpages is the most affordable landing page maker. It all comes down to their target audience. Leadpages is affordable for individuals as well as small businesses. It is not like the other services that only focus on larger enterprises.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. However, each option can lower the price point significantly.
Leadpages also offers you three plans. The features included in these plans can vary. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo – paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited Pages | All Standard Features | All Pro and Standard Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Free Sub Accounts |
| Unlimited Pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Hosting is free | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros and Cons
Pros
- The Competition is more affordable than ours.
- Easy to Use especially for beginners
- Allows you to create landing pages quickly
- Easy to find templates through filters
- Allows you to sort templates by highest conversion rate Upwork Leadpages
- Solid integration options
- All plans include unlimited traffic.
- Built-in analytics
- Easy two-step opt-ins
- A good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Uploading custom templates can be more expensive.
- Limited styling Options
- Builders can be more complicated than the competitors and may not be as flexible.
- Aside from being clunky, the builder can be a bit buggy
- No Enterprise Option
- A/B Testing is limited on the Standard Plan
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Leadpages Final Thoughts
On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.
That’s the thing, however. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.
Then there is a pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. Of course, these are all very welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
The most critical of all of these features is the A/B split testing. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Upwork Leadpages
The online sales and payment features are also only available to Pro plans. Advanced integration is available only to advanced plans. If you find one of your favorite services in this category, you will have to purchase that plan.
All these beats the reason for the standard plan. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.
All in all, Leadpages has the potential to be a good service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages Frequently Asked Questions Upwork Leadpages
What makes Leadpages Unique from other landing page creators?
The best thing about Leadpages is its ability to create pop-ups or alerts.
Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.
How much do Leadpages Cost?
Leadpages cost will depend on the type of plan you want to take.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
What is Leadpages?
Leadpages is a landing page builder that aims to generate leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.
Leadpages offers a free trial.
Yes, Leadpages offers a 14-day free trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How do I integrate Leadpages with my email marketing tool?
Leadpages integrates with many email marketing tools.
The way to integrate them would depend on the email service. Check lead pages or the tool’s web page to look for instructions.
Can I cancel my Leadpages account? How do I do that?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
This can be done by visiting the billing link in your account page. There you will see a canceled subscription. To complete the process, click on this link