Who Needs Leadpages

leadpages-review

It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.

It’s no surprise that online marketers and retailers have started selling their services via the internet. It costs a lot less too. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.

However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.

Acquiring these leads and converting them into new customers has now become an entirely different playing field.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

leadpages-logo

For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.

Landing Pages Who Needs Leadpages

In the most basic sense, landing pages are a kind of internet web page that is independent in nature. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.

This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.

Overall, you can simplify the landing page as a more lean and focused web page. Web pages encourage exploration but lead pages are focused on lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. It is the very reason landing pages exist.

A call to action is a brief phrase that encourages your visitors to take the desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.

Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data include names, email addresses, and other relevant data. Landing pages of this kind are more often used for B2B businesses.

Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.

Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This usually takes a lot of time and effort, which can get frustrating at some points.

Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. A common feature that is shared among these page builders is the ability to create a landing page without a code.

As such, these websites and/or services allow users to create many landing pages with their own hands. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What’s it All About?

Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.

It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

There are two things that LeadPages sells to prospective users. It is the number of templates they offer and its ease of use.

For templates, LeadPages brag about their 150+ professionally designed templates. These templates are highly customizable and remove the need for creating landing pages from scratch. Leadpages claims to offer templates that can be used in multiple industries.

These industries include, but are not limited to:

  • Real estate
  • Photography
  • Travel
  • E-commerce

Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. That is a lot faster than making calls. For any excess time, you can help us.

Leadpages is one of the oldest internet services. It was established in 2010 by Clay Collins. The company was initially based in Minneapolis, Minnesota in the United States. It was not until the beginning of the new decade that he sold the company.

Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.

Leadpages Overview 2 – What Can It Do?

As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. It is expected that Leadpages would have a landing-page builder.

However, what about other features? What makes Leadpages different from other websites? This is a quick overview of its capabilities. Later in this review, we will dive into these topics.

Leadpages is a landing page maker and offers the following:

  • Drag and Drop Editing

Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was introduced in 2016 as an alternative to their standard editor.

  • 130+ free templates along with a template marketplace.

If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. Once done, all you need to do is hit publish.

If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.

  • Many marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.

  • Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.

  • Website integrations

Just as with your marketing integrations, LeadPages allows you to integrate easily to your websites. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.

  • A/B Testing

A/B testing is important if you want your landing page to work to its best potential, it would require a lot of trial and error. A/B testing is a great help for this. It allows you to compare and contrast your landing page formats and see which you can improve on.

  • Detailled analytics

Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.

Other than the landing page builder, there are other features. Leadpages has its own branding features. These features are what make LeadPages stand out from other landing page service providers.

  • Leadboxes

Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.

  • Leadlinks

This one-click sign up is for existing subscribers. Send them a link, and they will be signed up for a webinar.

  • Leaddigits

This enables your leads to opt in to your stuff via their mobile phones and automated text messages.

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Leadpages Deep Dive

Landing Page Builder

Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder

Leadpage’s landing pages builder is easy to use, if you have experience with similar tools or a theme-based CMS such as WordPress.

You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.

However, it would not be the end of the world, if you find no template that suits your needs or fancy.

Drag and drop builders can be used to create a template or build one from scratch. This drag and drop builder is pretty intuitive. Furthermore, it is entirely code free. However, there are some limitations on it, which can be frustrating at times. Who Needs Leadpages

On the right side of your screen, you can see a preview for how your page will look. You can access certain settings from the left sidebar. Which include:

  • Widgets
  • Page layout
  • Page styles
  • Page tracking

Let’s take a closer look at widgets within these four options.

Widgets

Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. When you need a button, you will have to use the button widget.

The button widget allows you to:

  • You can customize your button. This includes the font and size of your button, as well buttons and text colors.
  • To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.

You can use the second option to offer a two-step opt in process for your visitors. This means they will click on the button to open a pop-up with all the signup details in the pop-up. This provides for a much better approach rather than displaying details on different pages. Who Needs Leadpages

We can also look at the Forms Widget.

We will be using many forms when working with landing pages. For Leadpages, it is the forms widget that we will be using for this. It even gives you a lot of control. You can use the forms widget to:

  • Integrate with webinar or email marketing services
  • Add new fields to the form
  • After a user clicks submit, choose what you want to do.

You have more options when it comes to what you should do. For this, you have the option to:

  • Keep the user on the same page
  • Send them to another page like a thank you page or a confirmation page
  • Send them a file. This is another way to create lead magnets.

Last but not least, we need to look at the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. In the case of Leadpages, this widget is a fairly new addition.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.

Responsive Previews

It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.

With Leadpages, you are sure that your designs will be responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages allows you to see how your pages will look on a mobile device. Who Needs Leadpages

However, for Leadpages’ case, this is only a preview. Mobile-friendly pages cannot be edited. You can’t do much with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

A good reminder to remember is that the mobile/responsive version will always display items from right to left in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.

Publishing

Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.

  • Publishing via Leadpages
  • You can publish through your domain that is connected to Leadpages
  • WordPress Plugin – Publishing
  • Publishing as HTML Who Needs Leadpages

The easiest way to publish your landing page is to publish it using Leadpages’ domain. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.

However some people think that not using your own domain looks unprofessional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.

That said, if you publish through this way, all your pages are still hosted by Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.

Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. The process of uploading will depend on your website.

Keep in mind that you will need a domain name and a web host in order to publish your HTML page.

Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.

This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. If you wish to enable SEO, you can do so by clicking here.

A/B Split Testing

For anybody who wants to get serious and on their landing page, they will be remiss if they do not avail of A/B split testing. Leadpages makes it easy for you to set up A/B tests for your landing pages on your dashboard.

For their A/B Split testing, Leadpages gives you a bit of control. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.

You can even choose traffic distributions to control how much goes to each variant. Who Needs Leadpages

Analytics

A/B Split testing can only get you so far in analyzing your landing page performance. Luckily, Leadpages has its own analytics tab. This tab gives you a quick overview of how visitors to your lead pages are doing and whether or not they are actually being converted.

If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.

Who Needs Leadpages

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Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These pop-ups aim to create a last-ditch effort for conversion. It is as simple as creating your landing page with the drag-and drop builder.

Once you design your pop-up, you can choose how it triggers. Leadpages provides you with a good number to do this. These include:

  • Plain text
  • Click the button to see more
  • As image links
  • As a time-locked and time-scheduled event.
  • As exit intent popup Who Needs Leadpages

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert bars

Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. This tool is another one that has just been rolled out.

These alert bars convey your message to your site users without being distracting or annoying. They do not take a full page as pop-ups do. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.

Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. Some CTA’s you can include in these alert bars are:

  • Driving signups (for an event or a webinar)
  • Promoting Offers
  • Growing your mailing list

These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Analytics can even be used to determine how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks can be used to send an invitation to your subscribers instantly. You can send your subscribers a link as an invitation to an event that you are hosting. You don’t even need to sign up. They just need to click the link and be signed up.

This is highly effective whenever you email blast for an event you want to send your current members.

Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Who Needs Leadpages

Leaddigits

Leaddigits is another tool by Leadpages that grants easier conversion. It is now possible to convert via text messages or mobile devices.

It might be some kind of niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Leadpages is the most affordable landing page maker. It all has to do with their target audience. Leadpages caters its price towards individuals and small businesses. It is not like the other services that only focus on larger enterprises.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. Each option can reduce the price significantly.

Leadpages also offers you three plans. These plans do differ on what features are included in what. As such, examining them might help you decide which one to choose.

Leadpages Standard ($37/mo, paid annually) Leadpages Pro ($79/mo, paid annually Leadpages Advanced ($321/mo – paid annually)
Unlimited Pages All standard features All Standard and Pro Features
Unlimited Traffic Online Sales and Payments Advanced Integrations
Unlimited Leads Unlimited A/B Split Testing 5 Free Sub Accounts
Unlimited pop-ups Email Trigger Links 50 Extra Opt-in Text Campaigns
Unlimited Alert Bars 10 Opt-in Text Campaigns 1-on-1 Quick Start Call
Hosting is free Partial Discounts Leadpages Virtual Workshops
Connect 1 Domain
200+ Free Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros & Cons

Pros

  • The Competition is more affordable than ours.
  • Easy to Use especially for beginners
  • Allows you to create landing pages quickly
  • It is easy to locate templates using filters.
  • This allows you to sort templates according to highest conversion rate. Who Needs Leadpages
  • Solid integration options
  • Unlimited traffic in all plans
  • Built-in analytics
  • Two-step easy opt-ins
  • Good selection of widgets
  • You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

  • Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
  • Uploading custom templates can be more expensive.
  • There are limited styling options.
  • Builder can be clunky and not as flexible as the competitors.
  • .The builder is not only clunky but can also be quite sloppy.
  • No Enterprise Option
  • A/B Testing is limited on the Standard Plan

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Leadpages Last Thoughts

On paper, Leadpages is a good idea. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

That’s the thing, however. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.

There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.

Some of the most important and crucial features are only available in more advanced plans.

The most critical of all of these features is the A/B split testing. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Who Needs Leadpages

The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. In case one of your preferred services is found in this category, then you have no choice but to get that plan.

These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.

All in all, Leadpages has the potential to be a good service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.

Leadpages Frequently Asked Questions Who Needs Leadpages

What makes Leadpages Unique from other landing page creators?

Leadpages’ most unique point is the ability to make pop-ups and alerts.

Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.

Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.

How much do Leadpages Cost?

Leadpages cost will depend on the type of plan you want to take.

The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.

How do Leadpages work?

Leadpages is a landing page builder that aims to generate leads.

The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages has many features that will help you optimize your landing pages based on how you use them.

Leadpages offers a free trial.

Leadpages offers a free 14-day trial.

Leadpages only offers a 14-day trial. All claims of a 30-day-to-60-day trial are false.

How do I integrate Leadpages with my email marketing tool?

Leadpages integrates with many email marketing tools.

It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.

Can I cancel my Leadpages account? What can I do?

Yes, it is possible to cancel your Leadpages account if you are unhappy with the service.

This can be done by visiting the billing link in your account page. There you will see a canceled subscription. To complete the process, click on this link

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