It was impossible to imagine the internet being a part of our daily lives a few decades back. The internet is part of everything, whether it’s work or life.
It’s no surprise that online marketers and retailers have started selling their services via the internet. It is also much cheaper. For them, gone are the days when you have to shell out huge amounts of money just to get your message across.
However, there is a downside to this mass exodus of advertising. For one, the competition has become very stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
It is now much easier to acquire these leads and convert them into customers.
This is why Landing Pages have become crucial tools in the Internet’s ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.
Landing Pages Google Voice Inserting Hyperlinks Leadpages Chrome
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
You can simplify your landing page to make it more focused and concise. Web pages encourage exploration but lead pages are focused on lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.
A Call to Action is a short phrase that leads your visitors to take a desired action. As such, this should be very, very clear. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.
Overall, there are types of landing pages. Both have the same goal: to generate and convert leads. There are two ways to do this. And that way will tell you what kind of landing page you will need.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. Landing pages of this kind are more often used for B2B businesses.
Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This could be the product checkout page or the page where you can upsell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This usually takes a lot of time and effort, which can get frustrating at some points.
As the need for landing pages grew, companies and services that allow for easier landing page creation popped up. A common feature that is shared among these page builders is the ability to create a landing page without a code.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.
It is focused on creating landing pages and pop-ups to collect email addresses. The email addresses can be used to create a mailing list that can be used to market additional products.
There are two things that LeadPages sells to prospective users. It is the number of templates they offer and its ease of use.
For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.
These industries include but aren’t limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. That is a lot faster than making calls. For any excess time, you can help us.
Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. It was not until the beginning of the new decade that he sold the company.
Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. Along with Leadpages, they own three more online digital solutions: Shift, Rebase, Delivra, and Assembly.
Leadpages Overview 2: What can it Do?
As a service, it would be poor form for Leadpages if they do not have some tools to help create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What do Leadpages do to make it unique from the others? This is a quick overview of its capabilities. We shall dive deeper into them later in the review.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Leadpages, like most landing page builders has a drag-and-drop editor that makes it easy for developers to create landing pages. This feature was introduced in 2016 as an alternative to their standard editor.
- 130+ free templates along with a template marketplace.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.
- Many marketing integrations
You may be able to use Leadpages if you have a preferred or favorite service. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. It is entirely optional, and you can still use your own domain name.
- Website integrations
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages can hook up with WordPress through a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.
- A/B Testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. This is where A/B testing comes in handy. It allows you to compare and contrast your landing page formats and see which you can improve on.
- Detailed analytics
Of course, you would be lost if you do not know how well your landing pages are doing without proper analysis. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.
Other than the landing page builder, there are other features. Leadpages has its own branding features. These are the features that make LeadPages different from other landing page services.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.
- Leadlinks
This is a one click sign up for offers geared towards existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.
- Leaddigits
This allows your leads to opt-in to your products via their mobile phones or automated text messages.
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Leadpages Feature Deep Dive
Landing Page Builder
Our review of Leadpages should begin at its core, which is its page builder.
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
You start by creating a template. There are more than 130 templates available. You can also choose from their huge selection of paid templates.
That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.
However, it would not be the end of the world, if you find no template that suits your needs or fancy.
Drag and drop builders can be used to create a template or build one from scratch. The drag and drop builder is very intuitive. It is also completely code-free. It does have some limitations that can sometimes be frustrating. Google Voice Inserting Hyperlinks Leadpages Chrome
On the right side of your screen, you can see a preview for how your page will look. The left sidebar allows you to access some settings. Which include:
- Widgets
- Page layout
- Page styles
- Page tracking
Let’s take a closer look at widgets within these four options.
Widgets
Widgets are the main building blocks of your page. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.
The button widget allows you to:
- Customize your button. This includes the font and size of your button, as well buttons and text colors.
- Choose hyperlinks to determine where the buttons will go. You can even link another landing page from Leadpages, made entirely in your hands.
You can use the second option to offer a two-step opt in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This is a better way to display details than on separate pages. Google Voice Inserting Hyperlinks Leadpages Chrome
Another widget we can look at is the Forms Widget.
We will be using many forms when working with landing pages. It is the forms widget we will use for Leadpages. You have a lot more control. Using the forms widget allows you to:
- Integrate with webinar or email marketing services
- Add new fields to the form
- After a user clicks submit, choose what you want to do.
You have more options when it comes to what you should do. For this, you have the option to:
- Keep the user on the same page
- Send them to another page like a thank you page or a confirmation page
- Send them a file. This is another easy way to create lead magnets.
The last widget we should take a look at is the Checkout Widget.
Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. The checkout widget solves all your problems. In the case of Leadpages, this widget is a fairly new addition.
Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products can include eBooks, eMagazines and any other digital products, or tickets for an event (such a private webinar).
Truth be told, there is still a lot of work needed for their checkout widget, and there are still plenty of missing features.
Responsive Previews
It is undeniable that mobile traffic is slowly gaining on desktop traffic. As such, your website and your landing page should look well on any device, be it desktop or mobile.
With Leadpages, you are sure that your designs will be responsive. All pages can be viewed on mobile devices with their own design. Leadpages allows you to see how your pages will look on a mobile device. Google Voice Inserting Hyperlinks Leadpages Chrome
This preview is for Leadpages only. You cannot edit how your page will look on mobile. You can’t do much with it.
The only way to edit how your information will look on mobile is to edit how it will look on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that if you put elements into columns, the left-most elements of your page will always be first and at the top of any columns or elements placed on the right.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Publishing
After you have finished designing your landing pages, you can simply publish them. There are many ways that Leadpages can publish your landing pages.
- Publishing through Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Google Voice Inserting Hyperlinks Leadpages Chrome
The easiest way to publish your landing page is to publish it using Leadpages’ domain. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.
Some people feel that using your domain is not professional. Leadpages however, also allows you to connect your own custom domain to your Leadpages account and then publish your landing page there.
That said, if you publish through this way, all your pages are still hosted by Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.
Uploading your page manually to your domain is possible. You can download the HTML file and upload it to your domain. Uploading your page will depend on the website you have.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Finally, if WordPress is used for your website, you can publish your landing pages through a premium WordPress plugin. This is the most straightforward option, aside from publishing it through Leadpages.
Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. You even have the option to enable SEO if you want to.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. Leadpages makes it easy to compare the pages. You can copy the control page and make some tweaks.
You can even choose traffic distributions to control how much goes to each variant. Google Voice Inserting Hyperlinks Leadpages Chrome
Analytics
A/B Split testing is only one way to analyze your landing page performance. Leadpages offers its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs can provide you with more detailed analytics.
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Leadbox (Pop-ups)
Leadbox is Leadpages version of popups. These pop-ups aim to create a last-ditch effort for conversion. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:
- Plain text
- Click the button to see more
- As image links
- As a time-locked, time-scheduled event.
- As exit intent popup Google Voice Inserting Hyperlinks Leadpages Chrome
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert bars
Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.
These alert bars communicate your message to site visitors without being distracting. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.
Alert bars are a great way to add CTAs on pages that are less active in terms of generating leads. These alert bars can contain the following CTAs:
- Sign ups for an event or webinar
- Promoting Offers
- Growing your mailing list
These alert bars can be linked to landing pages hosted by leadpages or standalone sites created with tools such as WordPress. Even analytics can work on how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. You can send your subscribers a link as an invitation to an event that you are hosting. They don’t even have to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.
This works well when you need to send an email blast about an event to your existing members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Google Voice Inserting Hyperlinks Leadpages Chrome
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It could be a niche reach. It’s still a useful and important tool. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Among all landing page creators, Leadpages is among the most affordable. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. Each option can reduce the price significantly.
Leadpages also offers you three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo – paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo, paid annually) |
| Unlimited Pages | All Standard Features | All Standard and Pro Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Sub-Accounts Free |
| Unlimited Pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Free Hosting | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Mobile-Responsive Templates | ||
| 40+ Standard Integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros & Cons
Pros
- More Affordable than the Competition
- It is easy to use, especially for beginners.
- Allows you to create landing pages quickly
- It is easy to locate templates using filters.
- This allows you to sort templates according to highest conversion rate. Google Voice Inserting Hyperlinks Leadpages Chrome
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in
- Easy two-step opt-ins
- Good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- Even though you have a responsive preview, there is no way to modify the responsive version of your webpage.
- Costs extra to upload some custom templates
- There are limited styling options.
- Builders can be more complicated than the competitors and may not be as flexible.
- .The builder is not only clunky but can also be quite sloppy.
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
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Leadpages Final Thoughts
Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. Drag-and-drop builders make it easy to create a landing page that is creative.
This is the problem. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Customers might feel the opposite of satisfaction: frustration.
There is also the pricing issue. First, let’s look at the good side: It is more affordable than its competitors. It provides unlimited traffic, pages, and leads. You even get 200+ templates for free. These are all welcome features.
Some of the most important and crucial features are only available in more advanced plans.
A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Google Voice Inserting Hyperlinks Leadpages Chrome
The online sales and payment features are also only available to Pro plans. And then there is advanced integration which is only available for the advanced plan. If you find one of your favorite services in this category, you will have to purchase that plan.
All these beats the reason for the standard plan. To get the best out of Leadpages Pro, you will need to pay.
Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages Frequently Asked Questions Google Voice Inserting Hyperlinks Leadpages Chrome
What sets Leadpages apart from other landing page creators.
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.
How much do Leadpages Cost?
Leadpages cost will depend on the type of plan you want to take.
The cheapest plan costs $37 per month and goes up to $239 per month for the most advanced plan.
How do Leadpages work?
Leadpages is a landing-page builder that generates leads.
It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages has many features that will help you optimize your landing pages based on how you use them.
Leadpages offers a free trial.
Yes, Leadpages offers a 14-day free trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How do I integrate Leadpages with my email marketing tool?
Leadpages can integrate with many email marketing tools.
It would depend on which email service you use to integrate them. Check lead pages or the tool’s web page to look for instructions.
Can I cancel my Leadpages account? How do I do that?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
This can be done by visiting the billing link in your account page. There you will see a canceled subscription. To complete the process, click on this link