While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.
There is no surprise that marketers and online retailers have also begun selling their services on the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.
However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. With hacking, data security breaches and other data breaches, your targets or “leads”, are even more protected.
It is now much easier to acquire these leads and convert them into customers.
This is why Landing Pages have become crucial tools in the Internet’s ecosystem.
For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. To get a comprehensive overview of Leadpages, you may still want to check out our article below.
Landing Pages Blackhatprotools Leadpages
In the most basic sense, landing pages are a kind of internet web page that is independent in nature. They are used to convert visitors or leads from websites into paying customers or subscribers, or just provide information.
Because these pages are where visitors to your website “land”, they get their name. A landing page is often linked to a marketing campaign.
This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.
Overall, you can simplify the landing page as a more lean and focused web page. Web pages encourage exploration but lead pages are focused on lead conversion.
A landing page should have a clear, concise, and specific “Call to Action”. This CTA will be the main focal point of the landing pages. It is the very reason landing pages exist.
A call to action is a brief phrase that encourages your visitors to take the desired action. This should be clear and concise. You can make some great calls to action by simply pressing the button to buy now or filling out the form to register.
There are many types of landing pages. Both share the goal of generating and converting leads. However, there are two ways of going about that. And that way will tell you what kind of landing page you will need.
Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. These landing pages are often used by B2B companies.
Meanwhile, Clickthrough Landing Pages are more focused on getting clicks. Clickthrough Landing Pages are more focused on getting clicks. This page could be the product checkout page, or the page where you can sell the advertised product.
Like all things on the internet, Landing pages have also undergone multiple changes. In the past, it would take countless back-to-back with a computer programmer and a designer just to get your message across. This usually takes a lot of time and effort, which can get frustrating at some points.
Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. A common feature that is shared among these page builders is the ability to create a landing page without a code.
These websites or services enable users to create numerous landing pages by themselves. You can do this without having to talk to anyone and in the quiet of the sun.
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LeadPages Overview: What’s it All About?
Among the countless services and pages that provide a landing page solution is Leadpages. One of the most well-known names is Leadpages.
It focuses on creating pop-ups and landing pages to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.
There are two things that LeadPages sells to prospective users. It is the number of templates they offer and its ease of use.
For templates, LeadPages brag about their 150+ professionally designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages claims to offer templates that can be used in multiple industries.
These industries include, but are not limited to:
- Real estate
- Photography
- Travel
- E-commerce
Leadpages is proud to boast about their UI ease. It takes five minutes to create a traditional-looking lead page. That is a lot faster than making calls. You can save any time by helping us.
Leadpages is one of the oldest internet services. Clay Collins founded it in 2010. During that time, the company was based in Minneapolis in the United States. He sold the company only at the start of the new decade.
Redbrick now owns the company, which is an online company that describes itself as “the backbone for disruptive digital companies”. They also own Shift and Rebase as well as Delivra and Assembly.
Leadpages Overview 2: What can it Do?
Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.
But what about the other features? What makes Leadpages different from other websites? Here is a brief overview of what it can do. We shall dive deeper into them later in the review.
Leadpages is a landing page maker and offers the following:
- Drag and Drop Editing
Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was introduced in 2016 as an alternative to their standard editor.
- 130+ free templates along with a template marketplace.
For those who are too busy building a landing page from scratch, they can use the templates offered by Leadpages and just replace the text. Once done, all you need to do is hit publish.
A paid template might be a better option if the 130+ templates are not enough.
- Lots of marketing integrations
If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.
- Hosted landing pages
Leadpages makes it easy to publish landing pages. It is entirely optional, and you can still use your own domain name.
- Integrations with websites
LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. A plugin is available for integration with Squarespace, Joomla and many other websites.
- A/B Testing
It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. A/B testing is a great help for this. This allows you to compare your landing pages and identify which ones you can improve upon.
- Detailed analytics
Without proper analysis, your landing pages would not be performing well. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.
Aside from the landing page builder feature. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.
- Leadboxes
Leadpages lets you create custom-designed pop-up forms. These can be displayed either automatically or by the user through triggers. This can be used to help in boosting your conversions.
- Leadlinks
This one-click sign up is for existing subscribers. Send them a link, and they will be signed up for a webinar.
- Leaddigits
This allows your leads to opt-in to your products via their mobile phones or automated text messages.
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Leadpages Deep Dive
Landing Page Builder
Of course, the best place to start our review of Leadpages is at the main core of the service, its page builder
Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.
You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.
That said, some of these templates can be a hit or miss. Some templates seem outdated, and they need to be updated or edited to remain relevant or competitive.
It wouldn’t be the end of your world if there isn’t a template that meets your needs.
Drag and drop builders can be used to create a template or build one from scratch. This drag and drop builder is pretty intuitive. Furthermore, it is entirely code free. It does have some limitations that can sometimes be frustrating. Blackhatprotools Leadpages
You can see a preview of what your page will look like at the right side of your screen. You can access certain settings from the left sidebar. Which include:
- Widgets
- Page layout
- Styles for pages
- Page tracking
Within these four options, let’s examine widgets a bit closer..
Widgets
Your page’s main building blocks are widgets. There are many types of widgets, so this is the place to look if you want to add something to your landing page.
For Example, if you create a Call to Action for your campaign, you can choose to include a button for it. You will need the button widget when you have a button.
You can use the button widget to:
- You can customize your button. This includes font and font size, as well as buttons and text colors.
- To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.
You can use the second option to offer a two-step opt in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Blackhatprotools Leadpages
We can also look at the Forms Widget.
We will be using many forms when working with landing pages. It is the forms widget we will use for Leadpages. You have a lot more control. Using the forms widget allows you to:
- Integrate with webinar or email marketing services
- Add new fields to the form
- Choose what to do after a user clicks submit.
You have more options when it comes to what you should do. For this, you have the option to:
- Keep the user on the current page
- You can send them to another page, such as a thank-you page or confirmation page.
- Email them a file. This is another way to create lead magnets.
Last but not least, we need to look at the Checkout Widget.
We are working with subscriptions and buying and selling products so we need a way to make money. The checkout widget solves all your problems. This widget is relatively new in Leadpages.
The Leadpages checkout widget allows you to accept payments via Stripe and deliver digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).
It is true that there is still much work required for the checkout widget and many missing features.
Responsive previews
Mobile traffic is gradually catching up to desktop traffic, it is obvious. Your website and landing page should be compatible with any device, mobile or desktop.
Leadpages ensures that your designs are responsive. All pages can be viewed on mobile devices with their own design. Leadpages allows you to see how your pages will look on a mobile device. Blackhatprotools Leadpages
This preview is for Leadpages only. Mobile-friendly pages cannot be edited. You can’t do much with it.
Editing how your information looks on mobile is the only way to change how it will appear on desktop.
It is important to remember that the responsive mobile version always displays items from left to right in descending order.
This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.
While it is not entirely uncustomizable, the lack of a dedicated editor for responsive pages is a glaring negative piece on Leadpages’ overall builder.
Publishing
Once you are done designing your landing page, all you need to finish up is to publish it. Leadpages offers you multiple ways to publish your landing page.
- Publishing via Leadpages
- You can publish through your domain that is connected to Leadpages
- Publishing through WordPress Plugin
- Publishing as HTML Blackhatprotools Leadpages
Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is ready to use; if you want, you can utilize it.
Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.
However, all pages published through this method are still hosted on Leadpages. They don’t publish pages directly to your server. Also, if you own multiple domains, you will need a more advanced subscription plan in order to connect all of them.
If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.
Bear in mind: You will need a domain and a web host to publish your page as an HTML.
Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. This is the most straightforward option, aside from publishing it through Leadpages.
Simply connect your WordPress website with your Leadpages account. The plugin will do the rest. If you wish to enable SEO, you can do so by clicking here.
A/B Split Testing
Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.
Leadpages allows you to control their A/B split testing. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.
You can even choose traffic distributions to control how much goes to each variant. Blackhatprotools Leadpages
Analytics
A/B Split testing can only get you so far in analyzing your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.
If you need a deeper view and more analytics, Leadpages can be integrated to third-party apps and programs like Facebook Pixel and Google Analytics. These programs provide more detailed analytics.
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Leadbox (Popups)
Leadbox is Leadpages version of popups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.
After you have created your pop-up you can decide how it triggers. Leadpages provides you with a good number to do this. These include:
- As plain text
- Click the button to see more
- Image links
- As a time-locked and time-scheduled event.
- As exit intent popup Blackhatprotools Leadpages
Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.
Alert bars
Another feature that is entirely unique to Leadpages is the ability to create alert bars or notification bars. Another tool that is new has been added to the site.
These alert bars convey your message to your site users without being distracting or annoying. They don’t take up the entire page like pop-ups. Even on mobile devices, where they are smaller, they don’t obstruct the screen.
Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. These alert bars can contain the following CTAs:
- Sign ups for an event or webinar
- Promoting offers
- Growing your mailing list
These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Analytics can even be used to determine how well the site is performing.
Leadlinks
Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.
Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. They don’t even have to sign up. They just need to click the link and be signed up.
This works well when you need to send an email blast about an event to your existing members.
Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Blackhatprotools Leadpages
Leaddigits
Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.
It might be some kind of niche reach. It is still an important and practical tool to have. The more channels you have to collect conversions, the more you can send out to your customers.
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Leadpages Price Point
Among all landing page creators, Leadpages is among the most affordable. It all comes down to their target audience. Leadpages caters its price towards individuals and small businesses. Leadpages is different from other services that are only available to larger companies.
Leadpages also offers three different payment models, annually, monthly, and two-year, which allows you a little leeway on how to pay for the service. Each option can reduce the price significantly.
Leadpages offers three plans. These plans do differ on what features are included in what. You might find it easier to decide which one you want by examining the plans.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo – paid annually) |
| Unlimited Pages | All standard features | All Pro and Standard Features |
| Unlimited Traffic | Online Sales and Payments | Advanced Integrations |
| Unlimited Leads | Unlimited A/B Split Testing | 5 Sub-Accounts Free |
| Unlimited pop-ups | Email Trigger Links | 50 Extra Opt-in Text Campaigns |
| Unlimited Alert Bars | 10 Opt in Text Campaigns | 1-on-1 Quick Start Call |
| Free Hosting | Partial Discounts | Leadpages Virtual Workshops |
| Connect 1 Domain | ||
| 200+ Free Mobile-Responsive Templates | ||
| 40+ Standard integrations | ||
| Facebook and Instagram AdBuilder | ||
| Tech Support (via Email) | ||
| Weekly Group Coaching |
LeadPages Pros and Cons
Pros
- The Competition is more affordable than ours.
- It is easy to use, especially for beginners.
- Allows you to create landing pages quickly
- It is easy to locate templates using filters.
- Allows you to sort templates by highest conversion rate Blackhatprotools Leadpages
- Solid integration options
- Unlimited traffic in all plans
- Analytics built-in
- Easy two-step opt-ins
- A good selection of widgets
- Alert bars and Pop-ups make for good and refreshing CTA’s on your site
Cons
- There is no way to edit the responsive version of your page despite having a responsive preview.
- Uploading custom templates can be more expensive.
- Limited styling Options
- Builders can be more complicated than the competitors and may not be as flexible.
- Aside from being clunky, the builder can be a bit buggy
- No Enterprise Option
- The Standard Plan does not allow for A/B testing
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Leadpages Last Thoughts
Leadpages looks great on paper. At a relatively affordable price, you are given many tools to play with to create a good-looking landing page. Drag-and-drop builders make it easy to create a landing page that is creative.
That’s the thing, however. These ideas can only be described as good on paper. Leadpages’ builder is very slow and inefficient. Customers might feel the opposite of satisfaction: frustration.
Then there is a pricing issue. Let’s start with the positive side. It is less expensive than its competition. It offers unlimited pages, traffic, and leads. It even includes 200+ free templates. Of course, these are all very welcome features.
However, some of the more crucial and important features can only be found in the more advanced plans.
The most critical of all of these features is the A/B split testing. I mentioned in this review that A/B testing is important in creating a top-performing landing page. The thing is, The A/B testing feature that Leadpages offers is only available in the Pro plan. Blackhatprotools Leadpages
Other things to note that are only available in the Pro plan are the online sales and payments features. And then there is advanced integration which is only available for the advanced plan. In case one of your preferred services is found in this category, then you have no choice but to get that plan.
These are all reasons why the standard plan is not available. To get the best out of Leadpages Pro, you will need to pay.
Overall, Leadpages is a great service. If only it could fix the problems in its builder and make its A/B split testing available to all plans, then we might have a very good competitor for a landing page creator.
Leadpages: Frequently Asked Questions Blackhatprotools Leadpages
What sets Leadpages apart from other landing page creators.
Leadpages’ most unique point is the ability to make pop-ups and alerts.
Pop-ups are another lead conversion tool you can choose to trigger when a user on your site does something. Pop-ups can be used to convert leads last-ditch and prevent them from slipping by your fingers.
Alerts work in the same way pop-ups do. They are additional tools that help convert leads. They are also not intrusive and preserve the user’s experience while they use the website.
How much do Leadpages Cost?
Leadpages cost will depend on the type of plan you want to take.
The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.
What is Leadpages?
Leadpages is a landing-page builder that generates leads.
The drag-and-drop page creator allows users to create pages without any coding knowledge. Leadpages has many features that will help you optimize your landing pages based on how you use them.
Does Leadpages offer a free trial?
Leadpages offers a free 14-day trial.
Leadpages offers only a 14-day free trial. All claims of a 30-day-to-60-day trial are false.
How do I integrate Leadpages with my email marketing tool?
Leadpages can integrate with many email marketing tools.
It would depend on which email service you use to integrate them. To find out more, check the web pages of the tool or lead pages.
Can I cancel my Leadpages account? What can I do?
If you are not satisfied with the service, it is possible cancel your Leadpages account.
This can be done by visiting the billing link in your account page. In there, you will find a canceled subscription. Click on this to finish the process.