Leadpages Smart Content

While it was unimaginable a few decades ago, right now, the Internet has become an extension of our lives. Life, work, or play, you say it, and somehow, the internet is involved in that activity.

It’s no surprise that online marketers and retailers have started selling their services via the internet. It is also much cheaper. They no longer need to spend a lot of money to get their message across.

However, there is a downside to this mass exodus of advertising. One, competition has become extremely stiff. And then, with incidents of hacking, data security, and data breaches, your target or “leads” are even more guarded.

Acquiring these leads and converting them into new customers has now become an entirely different playing field.

This is why Landing Pages have become crucial tools in the Internet’s ecosystem.

For those of you who prefer a more visual experience, here is a video review from Laurie Wang on her YouTube channel. You may want to read our article for a more comprehensive look at Leadpages.

Landing Pages Leadpages Smart Content

Landing pages can be described as a type of independent internet page. Their most basic use is to convert leads or random website visitors and turn them into paying customers, a subscriber, or even just get some information.

Landing Pages got their name because these are the pages where your website visitors “land” in their journey from the world wide web. More often than not, a landing page is usually connected to a marketing campaign.

This marketing campaign could range from a video advertisement from youtube, banner advertisements from Facebook, and other campaign tactics from different social media sites.

You can simplify your landing page to make it more focused and concise. While web pages encourage user exploration, lead pages only focus on one thing: lead conversion.

As such, a landing page must have a clear and concise “Call to Action.” This Call to Action, or CTA, will be the main focus of the landing page. Heck, it is the landing page’s real reason for existence.

A call to action is a brief phrase that encourages your visitors to take the desired action. As such, this should be very, very clear. Some good calls to action are as simple as: ‘”Press the Button to Buy now” or “Fill in the Form” to register now.

Overall, there are types of landing pages. Both share the goal of generating and converting leads. There are two ways to do this. This will help you decide what type of landing page to create.

Lead generation landing pages are the type of landing pages that aims to create leads by taking data from visitors. These lead data can include email addresses, names, and other relevant information. Landing pages of this kind are more often used for B2B businesses.

Clickthrough Landing pages are focused more on getting clicks. They usually bring users to a page where the true conversion process will take place. This page could be the product checkout page, or the page where you can sell the advertised product.

Like all things on the internet, Landing pages have also undergone multiple changes. To get your message across, it used to take many back-to-back meetings with both a programmer and a designer in the past. This can sometimes be frustrating and take a lot of effort.

Companies and services offering easier ways to create landing pages emerged as a result of the growing demand for them. A common feature that is shared among these page builders is the ability to create a landing page without a code.

These websites or services enable users to create numerous landing pages by themselves. They can even do it without talking to anyone, under the peace and quiet of the warm sun.

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LeadPages Overview: What is it About?

Leadpages is one of the many landing page services and websites. One of the most well-known names is Leadpages.

It is focused on creating landing pages and pop-ups to collect email addresses. These email addresses can then be put in a mailing list, wherein you can market additional products.

There are two things that LeadPages sells to prospective users. This is their extensive range of templates and ease-of-use.

LeadPages boasts about its 150+ professionally-designed templates. These templates can be customized to your liking and make it easy to create landing pages. Leadpages purports to have templates that span multiple industries.

These industries include but aren’t limited to:

• Real estate
• Photography
• Travel
• E-commerce

The other thing that Leadpages so proudly boasts about is the ease of their UI. It takes five minutes to create a traditional-looking lead page. This is much faster than making phone calls. You can save any time by helping us.

Leadpages is one of the oldest internet services. It was established in 2010 by Clay Collins. During that time, the company was based in Minneapolis in the United States. It was not until the beginning of the new decade that he sold the company.

Now, the company is owned by Redbrick, an online company that styles itself as “the backbone of disruptive digital companies. They also own Shift and Rebase as well as Delivra and Assembly.

Leadpages Overview 2 – What Can It Do?

Leadpages would not be a good service if it didn’t have tools to create leads. As a landing page builder it is a given that it would have a landing page builder.

But what about the other features? What makes Leadpages different from other websites? Here is a brief overview of what it can do. Later in this review, we will dive into these topics.

As a landing page creator, Leadpages offers:

• Drag and Drop Editing

Like most landing page builders, Leadpages also has a drag and drop editor to make it easier for developers to build their landing pages. This feature was added in 2016 as an option to the standard editor.

• With a template marketplace, you get 130+ templates for free.

If you are not able to build a landing page from scratch or are too busy, Leadpages offers templates that can be used to replace the text. You can hit publish once you are done.

If the 130+ free templates don’t do it for you, a paid template from their marketplace might do it.

• Many marketing integrations

If you have a favorite or preferred service, chances are you can use them with Leadpages. This includes email marketing services, CRM, payment gateways, webinar softwares, and more.

• Hosted landing pages

For easier publishing, Leadpages allows you to host all your landing pages on their website. This is completely optional and you can still use the domain name.

• Integrations with websites

LeadPages makes it easy to connect to your websites, just as you can with marketing integrations. LeadPages is able to connect with WordPress via a plugin. There is also a plugin for other website integrations like Squarespace, Joomla, and more.

• A/B testing

It is essential to perform A/B testing if your landing page is to be effective. This will require lots of trial and error. This is where A/B testing comes in handy. It allows you to compare and contrast your landing page formats and see which you can improve on.

• Detailed analytics

Without proper analysis, your landing pages would not be performing well. Leadpages provides detailed analytics and the ability to combine them with Google analytics, Facebook Pixel, and other sources.

Aside from the landing page builder feature. Leadpages also has their own branded features. These features are what make LeadPages stand out from other landing page service providers.

• Leadboxes

Leadpages allows you to make custom designed pop-up forms that you can display either automatically or through triggers by the user. This can help you increase your conversions.

• Leadlinks

This one-click sign up is for existing subscribers. You can send them a link and then you can sign them up for a webinar or a sublist.

• Leaddigits

This enables your leads to opt in to your stuff via their mobile phones and automated text messages.

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Leadpages Feature Deep Dive

Landing Page Builder

Our review of Leadpages should begin at its core, which is its page builder.

Leadpage’s landing page builder is pretty easy to use if you are familiar with a similar tool or a theme-based CMS like WordPress.

You start by creating a template. There are more than 130 templates available. Aside from the free ones, you can choose among the huge library of other paid templates in their template marketplace.

That said, some of these templates can be a hit or miss. Some templates feel like they are outdated and need some editing or updating to become relevant looking or even competitive.

However, it would not be the end of the world, if you find no template that suits your needs or fancy.

The built in drag and drop builder can help you build one from scratch or edit the template. The drag and drop builder is very intuitive. Furthermore, it is entirely code free. It does have some limitations that can sometimes be frustrating. Leadpages Smart Content

You can see a preview of what your page will look like at the right side of your screen. You can access certain settings from the left sidebar. These settings include:

• Widgets
• Page layout
• Styles for pages
• Tracking page

Within these four options, let’s examine widgets a bit closer..

Widgets

Your page’s main building blocks are widgets. There are multiple kinds of widgets and this is where you probably need to go if you need to put something in your landing page.

You can include a button to your Call to Action if you have created a Call to Action. When you need a button, you will have to use the button widget.

The button widget allows you to:

• You can customize your button. This includes the font and size of your button, as well buttons and text colors.
• To determine the location of buttons, you can choose hyperlinks. Leadpages allows you to link to another landing page.

The 2nd option allows you to use a two-step opt-in process for your visitors. They will click the button to open the pop-up that contains all their signup details. This provides for a much better approach rather than displaying details on different pages. Leadpages Smart Content

Another widget we can look at is the Forms Widget.

Since we are working with landing pages, we will need to use many forms. It is the forms widget we will use for Leadpages. It even gives you a lot of control. Using the forms widget allows you to:

• Integrate with webinar or email marketing services
• Add new fields to the form
• After a user clicks submit, choose what you want to do.

You have more options when it comes to what you should do. You have the choice to:

• Keep the user on the same page
• You can send them to another page, such as a thank-you page or confirmation page.
• Send them a file. This is another way to create lead magnets.

The last widget we should take a look at is the Checkout Widget.

Since we are working with subscriptions as well as buying and selling products, we must have a way to get paid for our services. As such, the checkout widget is there to solve all your problems. This widget is relatively new in Leadpages.

Leadpages’ checkout widget lets you accept Stripe payments and send digital products. These products include eBooks, eMagazines, and other digital products or tickets to an event (such as a private webinar).

It is true that there is still much work required for the checkout widget and many missing features.

Responsive Previews

It is undeniable that mobile traffic is slowly gaining on desktop traffic. Your website and landing page should be compatible with any device, mobile or desktop.

Leadpages ensures that your designs are responsive. This means all your pages will have their own look when viewed on a mobile device. Leadpages even allows you to preview how it looks. Leadpages Smart Content

However, for Leadpages’ case, this is only a preview. Mobile-friendly pages cannot be edited. You can’t do much with it.

Editing how your information looks on mobile is the only way to change how it will appear on desktop.

It is important to remember that the responsive mobile version always displays items from left to right in descending order.

This means that when put into columns, the left elements of your page will always appear first and on top of the elements or columns placed on the right side.

Although it can be customized, Leadpages lacks a dedicated editor to create responsive pages. This is a major flaw in the overall builder.

Publishing

Once you are done designing your landing page, all you need to finish up is to publish it. There are many ways that Leadpages can publish your landing pages.

• Publishing through Leadpages
• You can publish through your domain that is connected to Leadpages
• Publishing through WordPress Plugin
• Publishing as an HTML Leadpages Smart Content

Publishing your landing page using Leadpages’ domain is the easiest way. When you publish through Leadpages, your landing page is automatically hosted on their servers. This landing page is available for you to use if you wish.

Some people feel that using your domain is not professional. Leadpages allows you to link your custom domain to your Leadpages account, and then publish your landing pages there.

However, all pages published through this method are still hosted on Leadpages. They do not publish pages directly to your server. You will also need to have a subscription plan that allows you to connect multiple domains.

If you want to upload your page manually and host it in your domain, You can download the page as an HTML and then upload it on your domain as such. Uploading your page will depend on the website you have.

Keep in mind that you will need a domain name and a web host in order to publish your HTML page.

Lastly, if you use WordPress for your website, you can easily publish your landing page through a premium WordPress Plugin. Aside from publishing it on Leadpages, this is probably the easiest option you can take.

This process only requires you to connect your WordPress website to your Leadpages account and let the plugin do the magic. You even have the option to enable SEO if you want to.

A/B Split Testing

Anyone who is serious about their landing pages will not use A/B split testing. Leadpages makes it easy to set up A/B testing for your landing pages from your dashboard.

For their A/B Split testing, Leadpages gives you a bit of control. To allow you an easier time for comparison, Leadpages allows you to copy the control page and make a few tweaks to it.

You can even choose traffic distributions to control how much goes to each variant. Leadpages Smart Content

Analytics

A/B Split testing is only one way to analyze your landing page performance. Luckily, Leadpages has its own analytics tab. This provides a glance at how well your lead pages are being visited and how many of these visitors are being converted.

However, if you want a more detailed view and analytics, you can integrate Leadpages to third-party programs and apps like Facebook Pixel or Google Analytics. These programs provide more detailed analytics.

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Leadbox (Pop-ups)

Leadbox is Leadpages version of popups. These pop-ups are designed to make a last-ditch effort to convert. Designing your popups can be as easy as designing your landing page using the drag-and-drop builder.

Once you design your pop-up, you can choose how it triggers. Leadpages provides you with a good number to do this. These include:

• Plain text
• Click the button to see more
• Image links
• As a time-locked, time-scheduled event.
• As exit intent popup Leadpages Smart Content

Experimenting with these tools allows you to find novel ideas for more conversions and can even lead to fewer conversions slipping through your fingers.

Alert Bars

Leadpages’ unique feature is the ability create notification bars and alert bars. Another tool that is new has been added to the site.

These alert bars communicate your message to site visitors without being distracting. They don’t take up the entire page like pop-ups. Even on mobile, which have a smaller screen, they do not obstruct much of the screen.

Alert bars are simply excellent in adding CTAs to pages on your website that are more passive in terms of generating leads. Some CTA’s you can include in these alert bars are:

• Driving signups (for an event or a webinar)
• Promoting Offers
• Growing your mailing list

These alert bars can even be connected to your landing page hosted by lead pages or to standalone sites made with other tools like WordPress. Even analytics can work on how well the site is performing.

Leadlinks

Leadlinks are another feature that Leadpages has, although this one is a bit smaller and may not see a lot of use.

Leadlinks is basically an instant invite to your subscribers. It allows you to send a link to your subscribers as an invite to an event you are hosting. You don’t even need to sign up. All they need to do is click on the link you sent, and they’re already signed up for the event.

This is highly effective whenever you email blast for an event you want to send your current members.

Despite its low usage numbers, you can honestly say that Leadlinks can convert leads without even almost trying. Leadpages Smart Content

Leaddigits

Leaddigits, another tool from Leadpages, facilitates conversion. This time it is through mobile devices or text messages.

It could be a niche reach. It’s still a useful and important tool. You can send more to your customers the more conversions you can collect.

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Leadpages Price Point

Among all landing page creators, Leadpages is among the most affordable. It all has to do with their target audience. Leadpages is affordable for individuals as well as small businesses. Leadpages is different from other services that are only available to larger companies.

Leadpages offers three payment options, one monthly, one annually and two-year. This gives you some flexibility in how you pay for the service. Each option can reduce the price significantly.

Leadpages also offers you three plans. The features included in these plans can vary. As such, examining them might help you decide which one to choose.

Leadpages Standard ($37/mo, paid annually)	Leadpages Pro ($79/mo, paid annually	Leadpages Advanced ($321/mo, paid annually)
Unlimited pages	All standard features	All Pro and Standard Features
Unlimited Traffic	Online Sales and Payments	Advanced Integrations
Unlimited Leads	Unlimited A/B Split Testing	5 Sub-Accounts Free
Unlimited pop-ups	Email Trigger Links	50 Extra Opt-in Text Campaigns
Unlimited Alert Bars	10 Opt in Text Campaigns	1-on-1 Quick Start Call
Free Hosting	Partial Discounts	Leadpages Virtual Workshops
Connect 1 Domain
200+ Mobile-Responsive Templates
40+ Standard Integrations
Facebook and Instagram AdBuilder
Tech Support (via Email)
Weekly Group Coaching

LeadPages Pros and Cons

Pros

• The Competition is more affordable than ours.
• It is easy to use, especially for beginners.
• Allows you to create landing pages quickly
• Easy to find templates through filters
• This allows you to sort templates according to highest conversion rate. Leadpages Smart Content
• Solid integration options
• Unlimited traffic in all plans
• Built-in analytics
• Two-step easy opt-ins
• Good selection of widgets
• You can make your site more interesting and useful by using alert bars and pop-ups.

Cons

• There is no way to edit the responsive version of your page despite having a responsive preview.
• Uploading custom templates can be more expensive.
• Limited styling Options
• Builders can be more complicated than the competitors and may not be as flexible.
• Aside from being clunky, the builder can be a bit buggy
• No Enterprise Option
• A/B Testing is limited on the Standard Plan

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Leadpages Last Thoughts

Leadpages looks great on paper. You have many options to make a landing page that is attractive and professional at a reasonable price. The ease by which you can make a good landing page through the drag-and-drop builder may seem to invite creativity.

This is the problem. Most of these ideas are only good on paper. To start with, Leadpages has a very buggy and clunky builder. Instead of satisfaction, customers might find themselves feeling the opposite: frustration.

There is also the pricing issue. Let’s start with the positive side. It is less expensive than its competition. It provides unlimited traffic, pages, and leads. It even includes 200+ free templates. These are all welcome features.

However, some of the more crucial and important features can only be found in the more advanced plans.

A/B Split testing is the most important feature of all. As I have mentioned, A/B testing is crucial in creating a high-performing landing page. Unfortunately, the A/B testing feature Leadpages offers can only be used in the Pro plan. Leadpages Smart Content

Other things to note that are only available in the Pro plan are the online sales and payments features. Advanced integration is available only to advanced plans. In case one of your preferred services is found in this category, then you have no choice but to get that plan.

These are all reasons why the standard plan is not available. Effectively, you have to pay for the Leadpages Pro plan in order to get the most out of it.

All in all, Leadpages has the potential to be a good service. We could have a great competitor for landing page creators if it could fix its builder and make A/B split testing accessible to all plans.

Leadpages Frequently Asked Questions Leadpages Smart Content

What sets Leadpages apart from other landing page creators.

Leadpages’ most unique point is the ability to make pop-ups and alerts.

Pop-ups can be used to convert users by triggering pop-ups when they do something on your website. They can be used as the last ditch effort to convert leads instead of them slipping through your fingers.

Alerts also function the same way as pop-ups, as theta re additional tools to help convert leads. They also preserve the user experience by not being too intrusive while the user is using the website.

How much do Leadpages Cost?

The type of plan that you choose will determine how much Leadpages costs.

The cheapest plan is $37 per month, while the most expensive plan goes up to $239 per monthly for the most advanced plan.

What is Leadpages?

Leadpages is a landing page builder that aims to generate leads.

It has a drag-and-drop page builder that allows users to create pages even without knowledge of coding. Leadpages also has features to help you optimize your landing page according to how you use it.

Leadpages offers a free trial.

Yes, Leadpages offers a 14-day free trial.

Leadpages only offers a 14-day trial. Any talks about a 30-day to 60-day free trial are fakes.

How can I integrate Leadpages into my email marketing tool?

Leadpages can integrate with many email marketing tools.

The way to integrate them would depend on the email service. To find out more, check the web pages of the tool or lead pages.

Can I cancel my Leadpages account? What can I do?

If you are not satisfied with the service, it is possible cancel your Leadpages account.

This can be done by visiting the billing link in your account page. There you will see a canceled subscription. To complete the process, click on this link