Landing pages. These pages are among the most popular on the internet. During the course of an internet session, you might have visited ten or fifty. If you are one who likes to click on ads, then you have probably visited more.
Because of the amount of internet marketing, there is an oversupply of landing pages online. Landing pages are used to encourage people and convert them into a lead or customers. They are seen as powerful components of digital marketing strategy.
For those of you who prefer a more visual experience, here is a video review from Rogier on his YouTube channel Rogier*live. To get a comprehensive overview of Leadpages, you may still want to check out our article below, which compares it to some competitors.
The Best Practices for Making the Best Landing Pages 40 Nuggets vs Leadpages
We now know what landing pages do. Now we need to ponder how to make the best landing page. There is no way to guarantee a landing page that converts 100%. We can still try.
- Your headline should be focused on the benefits.
Observe your internet browsing habits. Notice how often you click out of ads and say no to multiple offers. Expect the same browsing habits to your potential leads as you have.
It is best to try to prevent this from happening. One of the best ways to do this is to let them know what it is all about. This is best done quickly with headlines.
The internet users have very short attention spans, so you need to get your shot (and your offer) out before they lose interest.
- Use a great illustration
We are all familiar with the saying: “A picture speaks a thousand words.” As such, you can use images to show the abstract feeling of what it’s like to once your leads accept your offer.
The image should represent your audience. It will not be easy and may take some trial and error before you find the right image to represent your offer.
- Make a great copy
To get people to take your offer seriously, it is not enough to have compelling headlines. A compelling copy must support it. This is how it should be viewed. The headline grabs attention, but the copy keeps it.
As much as possible, make your copy clear and concise. Your copy should clearly communicate your message to your audience. A compelling and engaging copy should speak directly to your potential audience. Using “you” and “your” will help you in this instance
- The lead form should be visible from the first glance.
One of the common mistakes that landing page designers make is to place forms below or out of the page. You want your audience to sign-up for your offer as quickly as possible, so it is crucial to make forms easily visible.
Allowing your audience time to think about or scroll down is time for them to think about not getting the offer. This is a time that is against us. To combat this, make the forms among the centerpieces of your landing page. It is possible to make the forms visible to visitors as they navigate through your page.
- Call to Action: Make it Clear
Without a call-to-action, a landingpage isn’t a landingpage. Remember, the purpose of a landing page is to make your audience follow what you want them to do. Now how can you do that if you can’t even call on them to act.
The call to action, or “CTA,” is the most important part of the landing page. Without it, you have a useless landing page. Your CTAs should be easy to follow to avoid confusion. Here, action verbs are your best friend.
Some good Call to Action includes “submit,” “download,” “sign up now,” and “get it now.”
- Show a relevant offer
While a landing page is used to sell a product, it also gathers data on potential customers. This way, you can always sell the same product to the exact same customer whenever you have a relevant new product. It can be difficult to get data (e.g., name and email addresses) however.
The best way to go about things is to offer or sell something that is relevant to what they are looking for. If you are selling a cheese subscription. Offer them something that is related, like a cookbook for cheese or something.
They will eventually see the value and accept your offer.
- Only ask what you need
It is important to collect as much information as possible about your leads. But asking for too much information can make you look suspicious. To avoid this, only ask for what you really need. Things like name and email can be enough.
You want the most relevant data. And you want as much relevant data on multiple audiences as you can. For generating leads. Quality can be more important than quantity.
- Remove all navigation
Landing pages are well-known for their lack of navigation. It is only right as you want your offer. Your product and your whole message are at the front and center of the page.
Like the form example, any time you aren’t communicating your message is time. It’s not about selling your product. In the same vein, if you are giving your audience a way to navigate away from your landing page, it is a way to escape your sales.
You do not want that.
Your call to action should be the focus of your audience. That way, you have more chances of conversion than before.
- Make sure that your page is accessible on every device.
A responsive website is one that adjusts to the device being used to view it. Because of the high volume of mobile traffic, responsiveness is essential for a website.
If you want to reach as many possible audiences as possible, your page must be responsive. Your forms shouldn’t fail because your website isn’t mobile-friendly. That would be a big “oof” on your part.
- Optimize for Search
Your page should be searchable. Most of the time, how a product does depends on how accessible it is to search. Search engine optimization (SEO) is one way to achieve this.
This is a very involved process that includes optimizing keywords and making your copy target key phrases. Master SEO, and you can find yourself selling more of your product.
- Remember to use a thank you page.
A thank you page is where you direct your leads once they have completed a form. This page, however, can be misleading. It might be called a thank you page, but you don’t have to say thank you altogether. Rather you can use it for other purposes.
You Can use this part as a way to deliver your promise (i.e., an instant download button from your offer).
You can use the page as a way to upsell your lead and direct them to more products, in turn making new sales.
Lastly, you can use it as a genuine thank you and promote your stuff. This could be a great way to promote your products.
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Leadpages
Leadpages Overview
Leadpages is a website that focuses on creating landing pages.
Their tech solutions are primarily focused on small businesses. As such, one of the selling points of their website is their easy-to-use landing page builder. Which can be used without coding required.
Leadpages generated landing pages are very versatile. They can be integrated into multiple domains. These pages can be hosted on the Leadpages website, or you can choose to have them connected to other domains like your own custom ones or from your WordPress website.
Among the services that provide a landing page creator, Leadpages is probably among the cheapest. Leadpages is a service that focuses on small businesses and not large corporations or websites.
Landing pages pride themselves on their customization. When you sign up for a Leadpages account, you can access the numerous templates they provide for free. There is a template for every situation.
They even have landing page templates that can be used for various types of products and services. Some of these include but are not limited to:
- Photography
- Travel
- Ecommerce
- Real Estate
- Construction Supply
Brand longevity is a key factor. Leadpages have been doing what they do for more than a decade now. Clay Collins founded the company and it was based in Minneapolis, Minnesota. Redbrick currently owns the company, which also offers Leadpages and other web solutions.
Leadpages Features
Leadpages Landing Page Creator
Without this feature, Leadpages would not exist. After all, this is what people are looking for in a landing page builder. Everything else is just extra.
In Leadpages’ case, they have a standard Drag and Drop builder that requires no coding. This feature is a standard feature for any service that calls itself landing page builders.
Leadpages’ drag-and-drop builder has also been re-engineered to have a new interface. This makes it easier for you to edit individual elements. Text formatting can now be done without clicking away and breaking your stream of thought.
Some newer features include adding social likes and comments to any page to allow for better engagement. You can even use the added new timing control to let elements appear after a time delay.
Their drag-and-drop builder also makes it responsive. All pages created with this builder can be compatible with mobile devices. The page will look clean and tidy when viewed through a mobile device.
This responsiveness has its limitations. It is not possible to go deep into the design of a mobile website. The designers may have an idea of what it might look like. It is impossible to change it.
As such, if you want a more customized mobile website, you are out of luck.
That said, this reengineering might still need a lot of work. Many people find Leadpages’ landing pages builder a bit too complicated or clunky.
Templates
Templates have been the backbone of LeadPages’ page builder. It is also where you start creating landing pages.
Your landing page creation with Leadpages usually begins by choosing a template and then modifying it. From there, you can change the text, which images to show, and how they are shown.
The drag-and-drop tool makes it easy to create templates. If you’re looking to create several templates, choosing a good template will save you time.
Also, if you think that the over 130+ Free Templates provided don’t do it for you, then you can opt-in on their template marketplace, where you can use some user-generated templates. Of course, these templates are paid separately, regardless of your plan.
This service seems to be necessary. The consensus is that most of Leadpages templates are hit-and-miss. The hits outnumber the misses. Some of the templates are outdated for use in the current times and trends and may require a bit of tweaking. 40 Nuggets vs Leadpages
Widgets
If templates are the backbone of the Leadpage builder, it is the widgets that function as the beating heart. They are the main building blocks of the page and are the key features that allow landing pages made from Leadpages’ builder function.
Some of the more notable widgets for Leadpages include the button widget, which allows you to add and customize functional buttons. This includes adding text and modifying its font, size, and even colors. Most of your landing page’s call to action will be in the form of a button, so this is an invaluable function to get a hold of.
The Forms widget is another notable widget in Leadpages. This widget is essential in gathering data about your audience. It is the primary function of a landing webpage. The forms widget has multiple uses.
Mainly, the forms widget allows you to integrate the information gathered into your preferred email marketing or webinar services. You can also choose what happens to your leads after they submit the information. It is up to you whether you want them to stay on the same page or send them a file. 40 Nuggets vs Leadpages
Another interesting widget is the social-like widget. It basically adds more engagement to your pages by allowing them to “like” your page just like in social media. It’s so interesting that pages can get a hip vibe from it. It can even be a surprising source of analytics.
Lastly, the checkout widget is another important one to cover. This basically allows you o collect your payments. This widget is mostly integrated with Stripe, and as such, you must make sure you have a Stripe account to make use of this function.
Not all customers are eligible for checkouts.
A/B Testing and Analytics
On its higher plans, Leadpages offers A/B Testing to its users. If you want to increase your conversion rates, A/B testing will be crucial. The truth of the matter is, while creating lead pages and following good practices is easy, There really is no sure way to see if your landing page is effective.
A/B testing might help with that. A/B testing is basically taking one version of your landing page and comparing it to another modified version of your landing page. It allows you to see the effectiveness of one version compared with the other.
Leadpages makes it easy for users to perform A/B split tests from their dashboard.
Analytics is another feature that can help you determine how your landing pages are performing. Analytics from Leadpages gives you a clear view of the health and frequency of visits to your landing page. 40 Nuggets vs Leadpages
You can integrate third party analytics into your Leadpages account to get more stats and numbers. This is where apps like Facebook Pixel and Google Analytics excel.
Leadbox (Pop-ups)
Leadbox is Leadpages version of popups. These popups can be used to increase conversion rates. These lead boxes can also be designed using the same drag-and-drop builder for your landing page. Again, there is no coding required.
The interesting thing about leadboxes is that you can choose how to trigger them. You can link it to a plain text or button link. You can use a timer to schedule when the pop up appears. It can be set to appear when the user exits your site.
Experimenting with the Leadbox allows for more interesting ways to keep your conversions up. This requires trial and error. Pop ups that are too intrusive can frustrate users. Pop ups should be used in a balanced manner.
Alert Bars
The Leadpages system has a new feature called alert bars, or notification bars. This feature is only available in Leadpages.
It works in a similar way to Leadboxes and pop-ups. The alert bar appears as the user browses your site. The key difference is that the notification bars don’t obstruct the user’s experience.
Alert bars’ main purpose is to add Call to Actions to pages that don’t have them. It is a novel tool to generate leads. 40 Nuggets vs Leadpages
Leaddigits and Leadlinks
Leadlinks, and Leaddigits, are new additions to Leadpages. The two of them somehow share the same functions. The environment in which they are used is what distinguishes them.
For Leadlinks, it basically acts as an instant invitation. It will create an email for you and send it to your subscribers. Once they click the link, they are already signed up on the event. No sign-ups required.
Leaddigits works on the same principle. The main difference here is that Leaddigits work on mobile devices and text messages.
While these two features are entirely situational and have a niche use. These are good tools to have if you need a different way to reach your target audience.
Leadpages Price
As a landing page creator, Leadpages can be considered as one of the more affordable ones. Leadpages is more focused on individuals than larger businesses.
Leadpages allows you to pay your plans in three payment options. There are three payment options: monthly, annual, and two-year plans. You will save more money by paying more upfront. 40 Nuggets vs Leadpages
You can also choose from the three Leadpages plans. The higher plan usually has all the features from the previous plan and then some.
| Leadpages Standard ($37/mo, paid annually) | Leadpages Pro ($79/mo, paid annually | Leadpages Advanced ($321/mo, paid annually) |
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Leadpages Pros and Cons
Pros
- An affordable price point
- Easy to use for starters
- You can quickly create landing pages with GIves
- Lots and lots of template (allows you to sort them too)
- Solid integration options
- All plans include unlimited traffic.
- Analytics built-in and easily accessible
- Allows you to make easy two-step opt-ins
- Nice selection of widgets for building your landing pages.
- Pop ups and alert bars are innovative ways to convert leads and collect them.
Cons
- Mobile version is not possible.
- Extra templates can cost extra
- Limited styling options
- Builder can be buggy.
- Builder is more difficult to use than other drag and drop builders.
- No enterprise option prices
- Standard plans do not offer A/B testing.
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Leadpages versus Clickfunnels
Clickfunnels Overview
Instead of just landing pages, Clickfunnels ventures out in creating whole sales funnels. Sales funnels are basically just like landing pages in that they also focus on converting leads into paying customers. It is easy to see why Clickfunnels also includes landing pages.
Clickfunnels is also very user friendly. While it has a builder that does not need coding, it also allows you to build whole sales funnels with Clickfunnels guiding you along the way.
Click funnels allow you to create a number of landing pages. Not only will you make the basic landing page, Clickfunnels will also help you make opt-in pages, an email autoresponder and other related stuff.
Russel Brunson, a businessman and author, is the creator of Clickfunnels. The invention of Clickfunnels was not surprising from him as he has experience in email marketing.
Brunson started the service to help him and his team create sales funnels. Realizing that there is potential in this product, he released it publicly and pretty soon, it became an essential tool in the world of internet marketing.
Clickfunnels Features
First of all, if we discuss all the features that clickfunnel has, we will easily run out of pages. In fact, it isn’t wrong to guess that among the products that will appear in this review, Clickfunnels probably offers the most bang for your buck.
To keep things fair, however, we will only be focusing on the landing page capabilities. However, we may touch lightly on some of the more advanced features.
So how is Clickfunnels as a landing page creator?
Drag and Drop Editor
Clickfunnels has a drag and drop landing page maker. Clickfunnels defines a landing page as any page within a funnel. This landing page is known as the Etison editor. 40 Nuggets vs Leadpages
The Etison editor supports building pages for both desktop and mobile. It also includes an image library that contains useful images to enhance your landing pages. You can also add video overlays to your landing page.
The builder also allows you to set advanced CSS settings. You can modify things that are too complicated with the drag-and-drop editor if you are a programmer.
This drag and drop is sometimes a little limited. It is a simple price to pay for its simplicity.
Templates
Clickfunnels has templates that you can use to quickly create your funnels. These funnels. These templates include about 100 premade templates, and each one has been carefully designed to maximize conversion.
Clickfunnels templates don’t just work for landing pages. They have templates for almost everything. For opt-in, sales, order forms, upsells, webinar registration, and even membership site templates.
Analytics and Split Testing
ClickFunnels also offers a split testing option which helps you compare which page has a better conversion rate. You only even need one page to start split testing.
You can then click the “Create Variation” button to generate a new version that you can modify. You can then see the differences between the pages.
ClickFunnels provides reliable analytics data. ClickFunnels has Funnel Stats, which monitors each sales funnel as well as landing pages. These stats can be accessed from the top tab. 40 Nuggets vs Leadpages
The analytics provides detailed statistics on all page views, unique pages viewed, all opt ins, and the rate of opt-ins. It also has earnings per click, sales count, and much more.
Clickfunnels Price
To say that ClickFunnels is affordable is an understatement. Sure looking at it, it might seem that $87 is a steep price for a basic plan. However, if you factor in what you get with that $87, you will be floored with all the features it offers.
Besides that, ClickFunnels also has a free 14 day trial if you just want to try things out before going all in on the page.
| Basic Plan (87 USD per month, payable annually) | Platinum Plan ($247.50 per month if billed annually) |
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Clickfunnels Cons and Pros
Pros
- It is more than a landing page creator. You can also use it to create marketing funnels and entire websites.
- Supports the Backpack CRM and InfusionSoft.
- Allows you to Share your funnel with other members
- Hip pages that can be customized and made to order
- Are you able to provide reliable analytics
- Split testing is possible even with the most basic plans
- Upsells in a click
Cons
- Premium Plan too expensive
- The standard plan doesn’t provide unlimited funnels, pages or visitors.
- Split testing capabilities are just basic
- Sometimes the landing page builder can be somewhat buggy. 40 Nuggets vs Leadpages
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Leadpages versus Unbounce
Overview of Unbounce
If there is a reason why we are writing a review of landing page builders right now (aside from comparing them), it would be because of Unbounce.
The main goal of Unbounce is to help you get more out of marketing. Unbounce also makes landing pages optimized for conversion to maximize conversions for customers.
Among all landing page builders, it is the most preferred by Pay per click marketers (PPC marketers) due to their features that are suitable for that strategy.
Unbounce was born in a time where “landing pages” was a mere buzzword. Rick Perrault, the future founder of Unbounce thought landing pages were more than just that. He was tired of waiting for technology to advance that he decided he would develop it.
Perreault joined forces with Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy to achieve this dream. Unbounce was born in a 500-square-foot, dark room in Gastown Vancouver.
Today, Unbounce is one of the leading figures in online marketing. Unbounce is responsible for nearly a billion internet conversions. Despite being developed back in 2009, Unbounce still pioneers a lot of technology regarding landing pages, conversion, and marketing.
Unbounce Features
Drag and Drop Builder
Unbounce has a drag and drop builder. It was designed to make landing pages easy without requiring any technical knowledge. Unbounce Drag and Drop Builder is actually the first such tool on the internet.
Tru to their vision, it allowed marketers to make lots of landing pages in a brief period of time.It removed the hassle of coding, which can be pretty intimidating to some of us.
Unbounce’s builder allows you to access 100+ templates for free. These templates can be a great place to start when you are creating your first landing page.
The landing page builder of their site is very user-friendly. It is not very buggy and you can control almost all elements in the page. This allows for flexible customization that can lead up to eye-popping landing pages with powerful Call to Actions
Clone and Edit Your Landing Pages
When making multiple landing pages, there are times when things get a little repetitive. Sometimes, a complicated landing page is too difficult to edit and you may want to reuse it. 40 Nuggets vs Leadpages
Unbounce gives you the ability to clone and edit your own landing page. That means, there is no need to start from scratch if you want to remake an old landing page. Basically, with this feature, you are using your own landing page as a template.
Popups and sticky bars
In their focus to create more conversions, Unbounce has added a popup and sticky bar features.
The Sticky bars are conversion tools that are “stuck” either on top of or at the bottom of the page. It. The idea behind it is to always display your message prominently to your audience while not distracting from the user experience.
Meanwhile, pop ups provide new and interesting ways to engage with audiences. They can be used to provide valuable content that not many can see. It provides for an interesting content delivery to your chosen audience.
These popup and sticky bar builders basically function the same way as the drag and drop builder. You can also customize when these conversion tools are displayed.
A/B Testing, Reports, and Analytics
It takes multiple tries before you can find the right landing page design that fits your website. For landing page builders to be successful, A/B testing should always be an option. Unbounce has made it a point to have the best A/B testing capabilities.
Their A/B testing even works for the pop ups and sticky bars. This will allow you to determine which conversion tools work best for your page.
Combine them with Unbounce’s detailed reports and analytics, then you have a very comprehensive guide as to how everything is going and the health of your pages and tools.
That said, integrating your reports with third party programs like Facebook Pixel, or Google Analytics can be a bit too involved of a process. To use this function, you will need a script manager. If you wish to understand the full scope of your reports, you will need to know this.
Dynamic Text Replacement
Unbounce is a popular choice for PPC marketers. This is why. This tool allows you to generate landing pages that are based on your audience’s search terms.
This is usually combined with Google Ads’ keyword insert to match searchers’ preferences whenever they interact with your site.
Unbounce even makes it very easy to use. It is as easy as clicking a button and then you can choose which text you want replaced and which you want to keep the same. It is possible to create landing pages that can be targeted with pinpoint precision.
Smart Traffic 40 Nuggets vs Leadpages
Unbounce pioneered the use of landing pages and they seem keen not to give up that distinction. Smart Traffic is an example of these efforts.
Although it’s just in the beta stage, Smart Traffic seems to be shaping up an effective tool in lead conversion. It basically replaces A/B testing’s “one size fits all” approach with specialized landing pages that are tailored to the audience.
Machine learning and A.I. It will analyse the visitor’s attributes to determine which landing page variant is best for them. This will ensure that they convert well.
Unbounce Price
Unbounce offers three plans that customers can choose from to use their services. Although the prices for these plans may seem high, they will be well worth it due to all the features included.
Each plan also has a set of common features:
- Smart and classic builder
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited sticky bars
- Access to unbounce Apps
| Launch ($72 per Month) | Optimize($108 per month) | Accelerate ($180 per month) |
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Unbounce Pros and Cons
Pros
- It is flexible and allows you to design your landing pages in a way that suits you best.
- The Dynamic Text Replacement feature allows you to produce more targeted and custom-made results per lead
- Easy to Integrate using WordPress
- All plans include automated A/B testing
- It provides reliable and accurate data and, if combined with Google Analytics, will provide a better picture.
- Professionally optimized templates allows for easy starting line in making pages
- You have more options for converting leads with pop ups and sticky bars
- Smart Traffic is the next big thing in landing pages. 40 Nuggets vs Leadpages
Cons
- Form Builder lacks some key functions
- Split testing can only be done for pages created within Unbounce. You cannot compare landing pages made outside of the service.
- No unlimited option for publishing pages. You are only given a limited number of pages.
- Mobile editors must be optimized.
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Leadpages versus Instapages
Instapages Overview
One of the biggest and most popular landing pages in the market is Instapage. Instapage is different from other competitors because they are focused on creating the most beautiful and functional landing pages. They are focusing their updates in this direction.
This focus has led them to become the most advanced landing page platform. Marketers can maximize lead conversion by creating personalized landing pages that are optimized for their audience and bringing them to their target audience.
Instapage’s pricing model is unique in that they are targeting a large market. Instapage is not focused on small businesses or individuals but instead focuses on larger businesses and enterprises. Their plans are therefore geared towards them.
Instapage Features
Drag and Drop Builder
The Instapage drag-and-drop builder is more advanced than the rest. It does not require coding, unlike other drag and drop builders. It’s very simple to use and anyone can create a landing page.
You even have complete freedom. This means that it is the only landing page builder that allows you to place elements even on top of each other. You can even make landing pages that do not make sense at all.
The builder will give you some guidelines to ensure that your elements are properly aligned and set up. Another thing to help guide you with designing your page is the preview page. To ensure you don’t lose any progress, the preview page will open in a new tab.
Customizable Templates
Instapage offers templates that you can also use. Like most templates, these can be used as starting blocks in creating your landing pages.
Instapage has around 80 to 90 templates. Some are landing pages and others are random pages like thank you pages or good-bye pages.
Despite the low number of landing page templates, these templates are professionally made and are almost ready to go. These templates are modern and more contemporary than others.
Instablock
This feature is one of Instapage’s most unique and powerful tools especially with how Instapages main customers are enterprises.
This will mean that they will need to make a lot more landing pages. This can be tedious and costly in the long-term.
Instapage can remove this repetitive part by using Instablock. This allows you to save specific blocks or parts of your landing page and then copy them to other landing pages. This can be used to create blocks that function as widgets. 40 Nuggets vs Leadpages
There are even instablock templates if you want to have an idea how they work.
Lastly, in Instapage’s more expensive plans, you can have instablock from your library, edit and update them there. Those edits and updates will all be updated automatically to all instances of that specific block applied in your published pages.
Responsive pages
Instapage’s page builders are mobile-friendly. These are all generated from the moment each landing page is generated.
What is a surprise however is that these mobile landing pages are also customizable. Although there are very few customization options (i.e. sharing the same design elements as the desktop page), the fact that you can edit such a website already goes a long way compared to other landing page builders.
Analytics and Testing
Instapage is committed to delivering the highest conversion rates possible for their customers. As such, it is no wonder that they too have their own Analytics system and the ability to A/B test your landing pages.
Their heat map is a tool that can be considered an Instapage highlight in analytics. This heat map tracks the visitors mouse movements to pinpoint which areas of the landing page gather the most views.
This tool allows users to see whether their call to action placement is efficient. 40 Nuggets vs Leadpages
Collaborative Tools
This feature was also designed with Instapage’s core customers in mind.
Through a collaborative setting called Comment mode, Instapage allows multiple users access one landing page. Comment mode is basically a team member who can comment on a landing page.
This is done with just a click on the specific offending part. Others can add to the conversation or offer suggestions. You can tag other members using @mentions.
If changes have been made, they can notify the members once the issues have been fixed. This flag down system makes it easy to see which ones have been modified and which ones need more attention.
Instapage price
We already discussed that Instapage’s main market are bigger businesses and enterprises. As such, it will come to no surprise that their services could be on the more expensive side. That said, if you are really curious with how their service works, you can try their 14 day free trial.
Instapage currently offers two plans. The Business Plan and the Customizable enterprise plan
| Business Plan ($199 per month paid annually) | Enterprise Plan (Custom price based on the services selected) |
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Instapage Pros & Cons
Pros
- Easy to sue drag and drop builder that is super flexible
- Unlimited Conversion
- Good number of professional landing page template ready for use
- Publishing options that are good
- Integrates with most internet marketing services and tools
- Built in heat mapping is one of the strongest analytical tool available
- Teams can collaborate on landing pages using collaboration tools
- Online documentation is available to clarify more complicated aspects 40 Nuggets vs Leadpages
Cons
- It is not affordable for the majority of the market because it has a higher price
- We lack a lot of widgets
- A/B testing found only in custom plan
- Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces and five team members
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Leadpages Versus Competitor Verdict 40 Nuggets vs Leadpages
Leadpages is a leading brand in making landing pages. This is mostly because of its price point and ease of use. However, looking broadly at its competitors, It is clear that LeadPages has a lot of catching up to do.
Their biggest weakness is in the product they sell, which is their landing pages builder. Having a clunky and buggy landing page builder just hurts its brand. Afterall, the main purpose of paying for a dedicated landing page builder is to have one that makes your job easier.
A buggy one would only cause headaches in the long run.
As such, Leadpages would be a really solid choice, if they are able to optimize their builder up to the point of the competition.
Its other features will follow, especially with how seemingly effective the principles for using Pop ups and Notification Bars can be. It could be a strong competitor to Unbounce who appears to be targeting the same market. If it is well-designed, it may even be a great competition.
It would be safe right now to say:
Leadpages is a great landing page solution for people looking for affordable options.
Unbounce is a great and impressive landing page solution with its pioneering technology (that Smart Traffic maybe a game breaker in the future)
Instapage is an excellent landing page solution that can be used by larger businesses and enterprises.
Clickfunnels is a great overall sales funnel creator with its numerous features gearing towards lead conversion..
Honorable Mentions
Sumo(SumoMe)
Sumo (formerly called SumoMe) is less of a website. It’s more of a toolset. Honestly, Sumo functions nearer to a widget.
It is hard to find a better landing page builder than landing pages. Its features are still designed to convert leads.
Its list builder is a key feature. It converts visitors who visit once into customers and readers over time. It basically acts as a list-builder.
Sumo should be used instead of LeadPages, if you don’t want to spend a lot on creating landing pages.
ConvertKit
ConvertKit is an email service provider first and a landing page builder second. If we’re talking about landing page capacity, ConvertKit isn’t much different from Leadpages.
Let’s examine ConvertKit’s focus on landing pages.
It has more than a dozen types of landing pages templates. These templates are essential as Convertkit doesn’t allow you to create landing page from scratch.
While you can customize these landing pages to match your brand, the extent of such customization is at the basics and only at the basics.
ConvertKit should be used only if you are primarily an email service provider